When marketing is fragmented, capability limited, and the tasks overwhelming, a Marketing Centre of Excellence can revolutionize things for your business.

1. Frustrated That Your Marketing Efforts Are Falling
Apart And Yield Hardly Any Leads? You Need A
Marketing Centre of Excellence [Bonus Inside –
Communication Samples For Download]
Enablers of a Marketing Centre of Excellence Part I of III
A marketer is a fisherman. He wants a certain kind of fish, but he is not sure where exactly they
are, for him to cast his net. He thinks he knows what kind of bait they like -what he has to do to
lure them in.
But he knows he needs to catch some fish, and so he casts a wide net.
And here’s the result:
A whopping 96% of marketers say that their marketing efforts are a waste because, while
they reached a large audience, many of those customers were not their target group! (source)
When marketing becomes fragmented, the tasks too overwhelming, the pressure to
demonstrate ROI high, and the capabilities limited, a Marketing Centre of Excellence can
revolutionize things for your business.
It is just not enough for you as marketers to come up with some amazingly creative
communication that you can broadcast to your audience through a Super Bowl Ad and then sit
back, relax and watch the leads come in. The last few years have seen a proliferation of
channels and customers playing hopscotch across them. So this means that you need to create
specific marketing communication pieces for each channel. What is more, customers demand
personalized experiences which make it even more difficult for you marketers who now need to
create communication at least at a micro-segment level, if not individual.
Here is an example of the various kinds of communication that can go out on multiple
channels to a micro-segmented target audience. This is for customers in the Insurance sector.
Below that, there are samples that you can download and use for the Insurance, Banking, and
Retail customers as well

2. Take Away
Download PDFs of "Ready to Go" samples of micro-segmented personalized multi-channel
communication!
Retail | Banking | Insurance
Creating this is one thing but deploying communication, personalized to various customer
segments across channels is another. It is a long, hard, and arduous task, involving -
1. Immense creativity
2. A good understanding of audience behaviors and preferences

3. 3. Clockwork precision
4. An ability to execute at scale
5. And at highly predictable turnarounds.
For B2C brands like banks, insurance companies, retail units, telcos, eCommerce companies,
gaming enterprises, hospitality setups, F&B units, and the like, this involves hundreds of
individual tasks to be executed across functions resulting in uncontrollable fragmented efforts.
When efforts are fragmented, you can lose not just control but also the value of your
interventions.
Which is crazy:
Fragmented marketing efforts result in:
1. An inhibited marketing velocity
2. Inconsistent marketing communication
3. Sub-optimal customer responses Unnecessary ad spends
4. Needless expenses on redundant technologies and so on.
Some smart marketers look for a marketing partner with integrated marketing capabilities, with
regard to both strategy and execution, to overcome this. These single vendor engagements are
usually less expensive when compared with the consolidated cost of multiple-point solution
providers.
Xerago is a one-stop-shop for your marketing needs or your brand's extended outsourced
marketing team, if you will, that executes marketing tasks spanning prospect and customer
journey, end-to-end. By setting up a Marketing Centre of Excellence for your business, Xerago
with its team of multi-disciplinary experts can simply turn things around for you.
True Story - We recently helped a Bank plan, develop, execute, and monitor a set of campaigns
to increase leads very successfully. They saw a fourfold increase in the average offer uptake and
record transaction revenue in just 3 days! Yes!! Just 3 days! Read more about it here.
Here’s the kicker: this is just one example of what we can do. We have many other success
stories that we are proud of!
Are you frustrated with the fragmented marketing efforts in your company and your inability to
scale up your velocity and efficiency?
Just talk to us and we will help you consolidate your marketing efforts, and you can see a
remarkable return on your investment! Trust me: we can turn things around for you!

4. Or you can read "The Team Of Enablers That Can Drive A Marketing Centre Of
Excellence" (Enablers Part - II of III) to know more about the mechanics of the Marketing Centre
of Excellence.