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These are the highlights from the first I-MIS survey. In the media sector, reputation plays a hugely important role in selecting the right media partner. This survey was co-authored by BSBMedia and The Vision Network and was supported by Warc, the International Advertising Association, InSites Consulting and Loudmouth PR.
This first annual benchmarking survey assess the perceptions of 13 international network media agencies and 61 international media brands.