1. Step Brother Radial Analysis Colour: They have used a blue
background to show the
brothers are nice to each other
sometimes as blue is a calm
happy colour, however the blue
gets darker and this contrasts
their relationship as at any
moment they are ready for a
fight or to explode; this makes
us picture a sky waiting to rain.
The title ‘step’ is in red this is
because it shows a distance in
their relationship and because it
is in red shows connation's of
danger and anger between the
two.
Layout: The step brothers are
shown next to each other with
one resting his hands on the
other this shows us that they
don’t hate each other and there
is a connection between the two
but because there is no eye
contact this shows separation
between them. The poster is
clearly laid out as this is
appealing to the target audience
and will catch their attention
immediately.
Image: The image shows that the
two are looking at something
which we are unable to see and
because there is no eye contact
with us we straight away want to
know what they are looking at
which draws us in, which makes us
want to watch the film to find out.
The image is also a mid shot which
is appealing for the target audience
as they can see their faces and also
a little bit of their body which gives
us a clearer idea of the characters
personality's , this is because their
clothes and body language can give
away clues. This is appealing for
the target audience as they will feel
like they know the characters well
and they will understand what to
expect in the film which will make
them more likely to want to watch
it.
Font: They have used san serif
fonts because it attracts a
wider audience. This creates a
brand image that they want to
appeal to a wide target
audience but mainly lower
class/middle class. Also
because the film is a comedy it
fits in with this as it gives it a
more quirky feeling for the
audience and where it is bold it
catches more peoples
attention.

2. Colour: They have used a wide range
of colours this creates an image that
there is a lot of different things inside
the magazine and it makes us think
that there is going to be a lot going on
inside. This is appealing as the target
audience will want to find out as much
gossip as possible. Also the colours
red, yellow and pink are bright colours
which creates a happy exciting feel
which will make the audience want to
read the magazine. The colours are
always bright colours splashed across
the page because this helps create
consumer attention.
Layout: The layout of the magazine
is laid out in order of what the
audience will want to see first. For
example the title is at the top of the
page because the audience will
know whether they are going to
want to read this certain magazine
or not. Once they know the name
of the magazine they are then going
to scan the page, this is appealing
because they will be prepared for
what's inside the magazine and
wont feel as if they are wasting
time reading it. There's a lot of
subheadings and gossip on the
front page which will draw the
audiences attention as this is the
purpose of the magazine.
Images: The images are of celebrity's,
this is appealing for the target
audience because if there is someone
on there that they look up to or really
like they are going to want to read it to
find out the gossip with that person.
They have used a image with the
celebrity looking directly at you, this
will make the audience feel welcomed
into the magazine and they will feel as
if they are telling them what's inside
personally. They have used many
images as the age group and class of
this magazine are less likely to want to
have loads of writing to read.
Font: Bold fonts have been used this is
because it creates excitement within
the audience and that something bad
has happened. Therefore they are
going to want to read inside to find out
what actually happened, this is good
for the institution as they want people
to read inside the magazine and enjoy
it so they will buy the magazine again.
They have used a mixture of different
fonts to make the magazine look more
exciting and adventurous. The
masthead ‘heat’ is always the same
this is so you can recognise it when the
magazine is released and it also creates
a brand image.

3. Image/shot type: the image is of the
two main characters this is appealing
to the target audience because they
will be featuring the most in the film
so the target audience can get to
know them before the watch the film.
If they know a bit about the characters
before they watch the film they will
have a better understanding whether
they are going to like it and they will
feel included. The image is also a mid
shot, this is because we can still see
the characters facial expressions but
we also get to see what clothes their
wearing and how they are standing.
This tells us a bit about the
personality's of the characters. The
target audience will find this appealing
because they will feel like they have a
head start and a bit of a idea what the
film is going to be like.
Mise-en-scene: the background of this particular shot
isn't very interesting however this is because they want
the audience to focus clearly on the characters facial
expressions. This is good that we sometimes draw
attention to their facial expressions and not the
background because it means the audience are clear
with how they are feeling and getting a clear idea of how
the characters are going to be acting in the film. However
there are many shots showing the background as this
makes the audience feel clear of the setting and the
background will give of clues to the target audience of
what the film is going to be like and tells them a bit more
about the characters lifestyle
Editing: The editing of the shots are
a mixture. Some shots are fast ,
some are slow and some are of a
medium past, this all depends on
the part they are showing and how
important the scene is. For example
when the main parts are shown the
pace of editing is slower because
they want the audience to pay
attention to these parts as they will
draw them in and they want them
to get a clear understanding of what
the film is about. However when
parts with tension appear the pace
of the editing fastens this is
because it builds enigma and gets
the audience excited for what's
going to happen.
Theory: There are gratifications of entertainment in
the trailers the genre is a comedy but they are
trying to make people laugh and be entertained by
the film, we can see this in the trailer through their
facial expressions. In this shot they look upset and
as if they are getting in trouble for doing
something. This appeals to the target audience as
they want to know more of why they are feeling
this way and therefore they plan on buying the
film, which is good for the institution.