How brands and companies can tackle with gloomy economy and lack of meaningful relationships with consumers by investing in innovation projects and fresh ideas. What is innovation ? How to innovate ? Enjoy !
What does the future hold for the newspaper? How does tomorrow's editorial process look like and what new journalistic role can we expect? Here's Seismonaut's take at the Danish International Media Festival 2008.
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
This document discusses the future of newspapers and journalism in a digital world. It argues that while newspapers are facing profound changes due to digitalization and new media, they should not be considered dead. Newspapers need to adapt by focusing on quality content, diversifying revenue sources, lowering costs, rebuilding their audience and brands, and becoming mobile-first. Data exploitation and innovation will also be important for newspapers to drive business and stay relevant through new forms of writing, personalization, and agility.
The document summarizes 12 trends from the 2011 Cannes Lions International Festival of Creativity. The trends include: 1) The rise of social TV and using social media to drive viewers back to live shared experiences. 2) Digital storytelling and brands becoming publishers. 3) The rise of HTML5 and web apps. 4) Collaboration and co-creation. 5) The power of real-time marketing. 6) Social business models. 7) Designing for social spread and networks. 8) Seamless integration across devices. 9) Tangible experiences and social objects. 10) The rise of tablets. 11) Interactive experiences across players and browsers. 12) Socially connected physical objects.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
Activate is the strategy consulting firm redefined, and "What Matters" is our look at the ideas that will help companies at the intersection of media, technology and entertainment grow their businesses.
What does the future hold for the newspaper? How does tomorrow's editorial process look like and what new journalistic role can we expect? Here's Seismonaut's take at the Danish International Media Festival 2008.
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
This document discusses the future of newspapers and journalism in a digital world. It argues that while newspapers are facing profound changes due to digitalization and new media, they should not be considered dead. Newspapers need to adapt by focusing on quality content, diversifying revenue sources, lowering costs, rebuilding their audience and brands, and becoming mobile-first. Data exploitation and innovation will also be important for newspapers to drive business and stay relevant through new forms of writing, personalization, and agility.
The document summarizes 12 trends from the 2011 Cannes Lions International Festival of Creativity. The trends include: 1) The rise of social TV and using social media to drive viewers back to live shared experiences. 2) Digital storytelling and brands becoming publishers. 3) The rise of HTML5 and web apps. 4) Collaboration and co-creation. 5) The power of real-time marketing. 6) Social business models. 7) Designing for social spread and networks. 8) Seamless integration across devices. 9) Tangible experiences and social objects. 10) The rise of tablets. 11) Interactive experiences across players and browsers. 12) Socially connected physical objects.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
Activate is the strategy consulting firm redefined, and "What Matters" is our look at the ideas that will help companies at the intersection of media, technology and entertainment grow their businesses.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
The SXSW festival overview document discusses several themes that emerged around innovation, technology, and society based on sessions attended at SXSW 2016. Key themes included: 1) sorting fact from fiction around AI, robotics, and androids; 2) the role of data as an input for outcomes; 3) the growing presence of virtual reality; 4) how technology can be applied to social good; and 5) the continued focus on diversity, inclusion, and representation. Mobile applications were discussed but did not reveal major new platforms, while ad blocking was a hotly debated topic between publishers and proponents.
The document discusses several trends impacting the future of newspapers:
1) Audience fragmentation as more channels provide content, thinning newspaper audiences.
2) A shift to digital media which allows better measurement and is becoming a larger revenue source for newspapers.
3) Younger audiences having new media behaviors, using the internet as their primary news platform.
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Redefiners: Capturing Media Growth DollarsActivate
The document discusses how media companies can capture $325 billion in growth dollars over the next 3 years by becoming "redefiners". It argues that media companies need to build new growth businesses through virtual startups, leverage quality content as an unfair advantage, and create engaging experiences across devices to compete against nimble startups. Redefiners will focus on serving customers, pivot strategies quickly as needed, and win through building rather than acquiring new businesses.
The document provides a summary of We Are Social's "Curiosity Stop", which highlights various social media innovations and trends. It discusses 8 trends identified in their "Think Forward" report, including the rise of chatbots and instant interactions, technologies that facilitate intimacy, and behavior becoming a new type of currency. For each trend, 3 examples are summarized, such as chatbots from Nordstrom, Forksy, and Swelly that provide customized recommendations, translations breaking down language barriers, and an app that rewards sustainable behaviors. The document concludes by introducing We Are Social as an agency that focuses on social thinking and trendspotting to help brands innovate.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
7 Predictions for 2017 from a Cloudy Crystal Ball Young & Rubicam
This document provides 7 predictions for 2017 from a global CEO. The predictions are:
1. Algorithms and programmatic advertising will lose their luster as there is a movement toward adding more human insight.
2. Media will return to more human roots with more accountability for ad placement.
3. Fake news will continue to be an issue with the creators, platforms and publishers profiting while brands find audiences.
4. TV will continue to grow in importance across all platforms and devices, and advertising will play a key role in reducing content costs.
5. Live events will remain uniquely powerful experiences that are enhanced but not replaced by virtual reality and augmented reality.
6. There will be
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
This document provides a list of 100 things to watch in 2011 according to JWT, an advertising agency. Some of the things reflect broader trends in areas like mobile technology and media consumption. Others reflect countertrends to increased digital immersion, like face-to-face gatherings. New technology is also a focus, from smart infrastructure to 3D printing. The list has proven accurate in past years, with things like mobile money, coconut water, and Foursquare gaining popularity after being included.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Facebook acquired MSQRD, an app that allows users to add animated elements to videos. Similar to Snapchat's lenses, MSQRD's face swapping technology encourages creativity in video creation. Facebook may introduce this technology and monetize it in the future. Facebook is also working on allowing users to purchase products directly in Messenger and pick them up in stores, and send sponsored messages from brands users have previously interacted with. The platform is expected to share more details about these plans at its F8 conference in April.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
The SXSW festival overview document discusses several themes that emerged around innovation, technology, and society based on sessions attended at SXSW 2016. Key themes included: 1) sorting fact from fiction around AI, robotics, and androids; 2) the role of data as an input for outcomes; 3) the growing presence of virtual reality; 4) how technology can be applied to social good; and 5) the continued focus on diversity, inclusion, and representation. Mobile applications were discussed but did not reveal major new platforms, while ad blocking was a hotly debated topic between publishers and proponents.
The document discusses several trends impacting the future of newspapers:
1) Audience fragmentation as more channels provide content, thinning newspaper audiences.
2) A shift to digital media which allows better measurement and is becoming a larger revenue source for newspapers.
3) Younger audiences having new media behaviors, using the internet as their primary news platform.
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Redefiners: Capturing Media Growth DollarsActivate
The document discusses how media companies can capture $325 billion in growth dollars over the next 3 years by becoming "redefiners". It argues that media companies need to build new growth businesses through virtual startups, leverage quality content as an unfair advantage, and create engaging experiences across devices to compete against nimble startups. Redefiners will focus on serving customers, pivot strategies quickly as needed, and win through building rather than acquiring new businesses.
The document provides a summary of We Are Social's "Curiosity Stop", which highlights various social media innovations and trends. It discusses 8 trends identified in their "Think Forward" report, including the rise of chatbots and instant interactions, technologies that facilitate intimacy, and behavior becoming a new type of currency. For each trend, 3 examples are summarized, such as chatbots from Nordstrom, Forksy, and Swelly that provide customized recommendations, translations breaking down language barriers, and an app that rewards sustainable behaviors. The document concludes by introducing We Are Social as an agency that focuses on social thinking and trendspotting to help brands innovate.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
7 Predictions for 2017 from a Cloudy Crystal Ball Young & Rubicam
This document provides 7 predictions for 2017 from a global CEO. The predictions are:
1. Algorithms and programmatic advertising will lose their luster as there is a movement toward adding more human insight.
2. Media will return to more human roots with more accountability for ad placement.
3. Fake news will continue to be an issue with the creators, platforms and publishers profiting while brands find audiences.
4. TV will continue to grow in importance across all platforms and devices, and advertising will play a key role in reducing content costs.
5. Live events will remain uniquely powerful experiences that are enhanced but not replaced by virtual reality and augmented reality.
6. There will be
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
This document provides a list of 100 things to watch in 2011 according to JWT, an advertising agency. Some of the things reflect broader trends in areas like mobile technology and media consumption. Others reflect countertrends to increased digital immersion, like face-to-face gatherings. New technology is also a focus, from smart infrastructure to 3D printing. The list has proven accurate in past years, with things like mobile money, coconut water, and Foursquare gaining popularity after being included.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Facebook acquired MSQRD, an app that allows users to add animated elements to videos. Similar to Snapchat's lenses, MSQRD's face swapping technology encourages creativity in video creation. Facebook may introduce this technology and monetize it in the future. Facebook is also working on allowing users to purchase products directly in Messenger and pick them up in stores, and send sponsored messages from brands users have previously interacted with. The platform is expected to share more details about these plans at its F8 conference in April.
This document discusses how news of Osama Bin Laden's death broke and spread across various media platforms on May 2nd, 2011. It notes that the initial news was broken by a tweet from former Donald Rumsfeld chief of staff Keith Urbahn. Within 12 hours, the story was mentioned over 40,000 times in blogs and news articles, and generated over 2.25 million tweets. The peak volume of tweets on the topic was over 12 million per hour. The document examines how various individuals first learned of Bin Laden's death and the spike in internet traffic after President Obama's announcement. It also explores geographical information shared on Google Maps and potential threats from viral content in the immediate aftermath of the announcement.
Conférence OJD 2014 : 5 Raisons d'espérer ou Comment en finir avec les déclin...Vivendi Content
Conférence annuelle de l'OJD par Dominique Delport, Président Havas Média France & UK, Global Managing Director HMG : 5 raisons pour croire en la presse payante française et en finir avec les déclinologues... ( en français )
Cake & Socialyse February 2016 Snapchat UpdatesCake
Snapchat has introduced a new "swipe up" feature for ads within Discover channels that allows brands to provide additional content. Brands can now include either an extended video up to 4 minutes long or a direct link to install an app from the App Store without leaving Snapchat. Previously, ads were limited to 10 second videos. This gives brands more opportunities for storytelling but they should still keep content snackable to match users' preferences on the mobile platform. Being able to drive app installs from within Snapchat also provides a new way for channels to increase traffic.
Cake & Socialyse February 2016 Twitter UpdatesCake
First View is a new video ad product from Twitter that guarantees an advertiser's ad will be one of the first two tweets a user sees when opening the Twitter app. Like Instagram's Marquee ad, it provides highly visible placement. First View ads will run for 24 hours and can be paired with a promoted trend to further amplify a brand's message. The product is designed for brand awareness and reach, helping ads avoid getting lost in users' Twitter feeds.
Havas Luxe Events - Luxury Society PresentationHavas
This document discusses how luxury brands can engage ultra-high-net-worth consumers through experiential brand events. It outlines different types of events, criteria for success including inspiring, creating and executing memorable experiences, and provides case studies of events for Bordeaux wines, Veuve Clicquot champagne, and Audemars Piguet watches. The case studies describe the context, brief, formats, and executions of elaborate brand launch events in New York and other cities to reintroduce luxury brands and products to influential guests through one-of-a-kind immersive experiences.
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is...Vivendi Content
Deck in French about Social Trends according to Havas Média France CEO . Common Sources with figures from Business Insider, Mary Meeker KPCB, Mashable, Havas Digital, Socialyze
The document summarizes key trends from Super Bowl 2013:
1) Social media engagement reached new highs, with over 24 million tweets about the game and ads generating the most online buzz receiving hundreds of thousands of comments.
2) Brands aired longer commercials and invested more in developing controversial ads to drive engagement both during and after the game.
3) New trends included the use of crowdsourcing to develop ads and brands leveraging real-time social conversations around the game and halftime show to promote their products.
Havas Media's trend profile on Life Tracking and the Quantified Self. Through today’s technologies, life tracking allows people to measure and monitor the activities in their daily lives, from eating and sleeping to exercising and shopping.
View the video: http://youtu.be/pEpNTFU0C0o
Life tracking systems include wearable computing – sensors, trackers and cameras embedded in shoes, wristbands, hats, clothing, etc. – and connected smart devices – mobile phones, monitors, home appliances and entertainment systems. Using these systems, one can measure, monitor and visualize performance; optimize daily activities to be healthier and more productive; make more informed purchase decisions; and manage social reputation.
For marketers, there are many areas of opportunity to become a useful part of people’s lives through life tracking.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
The agency offered their PR services pro bono to help the family of Emilie Parker, who was killed in the Sandy Hook Elementary School shooting. Their objectives were to relieve stress on the family from media requests and conspiracy theorists, and help them turn the tragedy into a positive legacy. They helped the family start the Emilie Parker Art Connection charity to honor Emilie's love of art. Through media placements and social media, over 1 billion people learned of the charity, helping the family and creating a lasting tribute to Emilie.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
When will Virtual Reality become Reality? @NED2015 Havas Media
The evolution of virtual reality and its impact upon experiences and escapism.
Is it a fad or is this genuinely going to become the next internet?
What is in place for brands and consumers to now step into another dimension? Is it safe?
Will blended realities become a reality?
What's the VR eco-system?
These topics, themes and opportunities are all explored in this keynote presentation.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
IVAN VERA - VALUE BUILDERS - WPTC - 08.03.16Ivan Vera
For 27 years I´ve been collaborating with CEOs of large corporations in accelerating their corporate innovation. As Keynote Speaker for large audiences I share my experience and clues on HOW to get to the top. How to measure and boost the Company´s Innovation Intensity Index.
Voici une partie de ma présentation "Innovation Collaborative & Crowdsourcing" faite le 19 mars 2014 chez BEL Group. Il ne s'agit que d'extraits car je réserve l'ensemble de la présentation aux personnes présentes à ce jour.
N'hésitez pas à me contacter pour des présentations similaires au sein de votre entreprise. Envoyez-moi un mail ou rendez-vous sur www.yannigroth.com
1. The document discusses various ways to unlock the power of innovation through creativity, collaboration, embracing failure, and reframing problems.
2. It provides examples of innovations from different companies like Godrej, HDFC, HUL, Axis Bank, and ICICI Bank that improved products and services.
3. The document emphasizes that innovation is necessary to combat challenges like climate change and make renewable energy more affordable and accessible.
The document discusses disruption in corporate markets and innovation by new startups. It notes that some of the largest companies in their industries, like Uber and Airbnb, don't own traditional assets. It asks if large corporations are like dinosaurs waiting to be disrupted. The document also examines how large French companies are engaging with startups through venture capital, competitions and accelerators to stay innovative and adapt to changing markets.
THE Big 11 + 1 Successful Digital StrategiesTHE MAIN
The digitalization brought along massive changes in almost all aspects of our daily life. More than ever businesses, brands and advertising agencies need to react to these changes. We defined 11+1 overall rules any company should consider in today’s world.
Communitech is a not-for-profit organization founded in 1997 in Kitchener-Waterloo, Ontario, Canada to help start and grow tech companies. It is known as a global leader in innovation and provides resources and an ecosystem to support startups, mid-size companies, and large enterprises. The organization emphasizes the need for companies to innovate or risk becoming obsolete, and provides services like idea generation, building minimum viable products, and connecting companies within the ecosystem to help them rapidly translate ideas into action.
Navigating the New Industrial Revolution - Exploring New Forms of Value CreationRobin Teigland
- The document discusses how organizations must change internally at the same or greater rate than external changes in order to survive. It also discusses the rise of digital disruption and how much change has yet to occur.
- New sharing economy and platform-based business models are activating underutilized assets through greater access and efficiency. This includes one-time interactions between strangers through central platforms.
- Local Motors is highlighted as an example of a new collaborative production model where vehicles are co-created by online and offline communities at much lower costs and faster speeds than traditional models. They are working on 3D printed autonomous vehicles and distributed microfactories.
The document discusses why innovators need stories to promote their innovations. It argues that without a story, innovations lack purpose and appeal, and have difficulty reaching potential customers, investors, and partners. The document then provides examples of classic storylines that innovations have followed, such as the journey of an innovator, breakthrough ideas that solve problems, and visionary geniuses who disrupt industries. It suggests that businesses should look to these classic storylines when developing narratives to promote their innovations.
ONS2012 saw the arrival of the largest delegation of Brazilian oil and gas executives ever to arrive in Norway. More than 80 companies, universities and organizations is spending the week in Norway. ONS2012,with its focus on technology and innovation is a perfect venue for Brazilians to Dream Bigger, share ambitious ideas and learn how to master innovation. Christian Rangen was invited to give a private keynote talk on "Inovação estratégica" ("Strategic Innovation") for the delegation.
MCE^3 - C. Todd Lombardo - Organizational Dynamics of InnovationPROIDEA
It is not the strongest that survives, rather the most adaptable. What structural, behavioral, cultural, and organizational factors play into a company's success in producing hit product after hit product? Examining both successful and unsuccessful examples, this talk presents a framework for teams to set themselves up for repeated innovation success
This document discusses key aspects of starting a successful startup business. It emphasizes the importance of focusing on solving big problems that affect many people on a frequent basis. Startups should aim to solve problems 10 times better than existing solutions. The document also stresses the importance of defining problems rigorously before pursuing solutions, getting feedback through quick experiments, and being willing to fail fast and pivot if needed. The overall message is that ambitious problem-solving and a willingness to take risks are needed to achieve breakthrough innovation.
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital10x Nation
Our world is on the precipice of a major paradigm shift in business.
The age of cumbersome corporate giants is coming to a close. And the age of the agile exponential business is coming online.
The pace and scope of growth in technology has made the status quo model of scarcity-centered business almost completely obsolete.
On the flip side, these ever-accelerating technologies are allowing abundance-minded businesses to do far more with far less.
Embracing exponential practices like cloud computing, crowd-sourcing, and staff-on-demand have allowed a new generation of companies to experience unprecedented growth, scalability, and agility.
But how can embracing these exponential changes affect positive change in your business?
Keynote spreker Igor Beuker bij het RTL Embracing Change 2015 event Igor Beuker
In zijn nieuwe keynote Exploit Chaos & Change gemaakt voor het RTL Embracing Change 2015 event neemt topspreker Igor Beuker ons op gedreven en inspirerende wijze mee op zijn ontdekkingstocht.
Met pakkende one-liners en aansprekende voorbeelden geeft Beuker ons een kijkje achter de deuren van de boardroom van Fortune 500 bedrijven.
Gefascineerd geraakt over het feit dat disruptieve innovaties die hele segmenten doen verdampen, nooit van die mensen uit dat segment komen.
En hoe het komt dat trends zo voorspelbaar zijn maar corporate merken er toch telkens niet in slagen om de business kansen van de 21e eeuw te verzilveren.
Hij geeft aansprekende voorbeelden over de ROI van innovatie. De return on investment van innovatie is laag risico, maar genereert een groot deel van de winst.
De 'risk of inaction' is hoog risico en gelijk aan het boiling frog effect. De kikker zit conformtabel in het warme water maar kookt dood. Beuker noemt het digitaal Darwinisme: tijdig aanpassen of uitsterven.
Beuker legt uit hoe innovatieve merken zich georganiseerd hebben. Natuurlijk staat 'het' er al, zo voor ons neus, maar we zien het niet.
Digitalisering? Chief Digital Officer
Datafication? Chief Innovation Officer.
In een tijdperk waarin marketing en technologie een zijn, kan een Chief Marketing Officier niet meer zonder CDO en CIO. Das war einmal.
Verder heeft Beuker het over 'klaarmaken voor vertrek'. Noah bouwde ark voor de stortvloed kwam. En er komt een tsunami van innovatie over ons heen de komende 5 jaar!
Hoe marketing een businessmodel kan zijn liet Beuker zien aan de hand van vele pakkende voorbeelden met bekende merken.
Beuker sluit zijn keynote af met leiders die erg tot de verbeelding spreken en voorop lopen qua mentaliteit en welwillendheid om te innoveren. Die waren klaar voor vertrek.
Na Beuker's laatste slide volgt een luid applaus en in de aftermath veel complimenten van deelnemers. Heerlijk dat een nieuwe keynote zo goed wordt ontvangen.
Veel kijkplezier en deel 'm als een van je collega's het hier ook vaak over heeft.
Boeken via www.igorbeuker.com
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22. From 4M cars 2009 to 7M end 2012
100 engineers in 84, 9000 in 2009
+35% R&D investments
>4.5 B$ yearly
+
Brand Building Investment
7 years guarantee (KIA)
Job-loss Insurance US
23.
24. From Mary Meeker KPCB
Indian Ministry of Rural Development : 90M Kisan crédit card users,
180M job card users , no bank account but mobile phones as vérification.
Orange Money in Africa : 4 Millions subscribers use mobile banking daily
28. WHAT
IS INNOVATION ?
Innovation differs
from improvement : doing
something different rather than
doing the same thing better...
Henry Ford «faster horse»
42. FACEBOOK CHALLENGER SPIRIT
by Faber-Novell «Facebook, perfect start-up»
A new version of Facebook is released every Tuesday with
non-sophisticated tools ( IRC Chat + P2P geek software ! )
44. What follows is by no means an exhaustive list of the
keys factors of success of innovation, but rather my
personal distillation of some of the best practices I have
come across and which I wanted to share with you.
45. HOW
TO INNOVATE ?
1. YOU ARE YOUR BEST SOURCE
2. AGILE SPECIES SURVIVE
3. MASLOW 2.0
4. CHANGE THE CONVERSATION
5. OPEN UP YOUR WORLD
6. BE MEANINGFUL
46. 1 YOU ARE YOUR BEST
SOURCE OF INNOVATION
Your brand, its history, its values, its consumers,
its products are all powerful sources of
inspiration for innovation.
47. THE CHRYSLER TURNAROUND
The multiawarded 2011 campaign highlighted the Rejuvenation
of the entire product lineup
How to match «declining brand» with «luxury» ?
48. 2009 : CHRYSLER NEARLY «CHAPTER 11»
MOTOR CITY = «GHOST TOWN»
FROM 5TH TO 18TH CITY IN THE US
49. Back to the Roots
tough city, devoted workers
Detroit Star : Eminem
Focus on Superbowl : 10M$
+100M ratings
66. 4 CHANGE THE CONVERSATION
Sustainable innovation doesn’t come from answering the same
old question but by challenging the question itself.
67. CHANGE THE CONVERSATION
Retailers : Not only rejuvenating Stores or Website
but also inventing an hybrid answer with Click & Drive model
Chronodrive by Auchan : 1st retailer to launch a click & carry service
68. CHANGE THE CONVERSATION
Not
only
“how
to
sell
more
cars
to
all
individuals”
but
rather
“how
to
move
the
world”
Multicity
:
1st
car
manufacturer
to
partner
with
a
car
sharing
service
72. OPEN UP YOUR WORLD
Curators of Sweden
Curators of Talents
73. OPEN UP YOUR WORLD
Think API & Open Code as Netflix
74. THE PURSUIT
OF API-NESS
Partner,
acquire,
subscribe
the
competences
you
need
to
make
the
change
happen.
If
you
don’t
have
the
expertise,
then
be
sure
that
someone
else
does.
Reconsider
your
data,
think
APi
75. 6 BE MEANINGFUL
Powerful
and
meaningful
innovation
connect
the
dots,
they’re
good,
good
and
good.
They
resolve
the
mythical
tension
between
business
and
altruism.
Good
for
business,
good
for
the
environment,
good
for
the
staff,
good
for
people.
78. BE MEANINGFUL
MAGIC FORMULA ?
0+0+47+3000+6000+1000
= N°1
79. BE MEANINGFUL
0 SMELL + 0 NOISE
+47 CITIES AROUND PARIS
+3000 ELECTRIC BLUECAR
+6000 CHARGING STATIONS
+ 1000 JOBS CREATED
= LARGEST ELECTRIC CAR SHARING
PROJECT IN THE WORLD
82. INNOVATION : AN ANSWER TO CRISIS ?
1. YOU ARE YOUR BEST SOURCE
2. AGILE SPECIES SURVIVE
3. MASLOW 2.0
4. CHANGE THE CONVERSATION
5. OPEN UP YOUR WORLD
6. BE MEANINGFUL
83. “ THE FUTURE
BELONGS TO THOSE WHO GIVE
THE NEXT GENERATION
REASON FOR HOPE.”
Teilhard
de
Chardin
84. HAVAS CAFE - CANNES LIONS 21st JUNE 2012
@domdelport
85. Credits :
Sources :
10 Innovations from 100 Innovators by the Fifth Conference www.thefifthconference.com
Olivier Ezratty (cours Ecole Centrale sur Stratégies d’Innovation -1 à 3) www.oerezratty.net
PFSK Veille & prospective www.psfk.com (studies about future of retail , mobile tagging, real time... )
«What so funny about Innovation» by Method www.method.com
«I live in the future and it’s how it works» by Nick Bilton
Revue Influentia - «Spécial Innovation» - Mai-Juin 2012
Réferences :
slide 12 : Meaningful brand study by Havas Media Lab www.havasmedialab.com
slide 26 : Mary Meeker - KPCB «Internet Trends - D10 Conference - 30 May 2012 www.kpcb.com
slide 31 : Havas Digital US / Big Media trends - www.havasdigital.com
slide 32 : Coca-Cola Australia Ad {www.youtube.com/watch?v=6oKfti-32kE}
slide 38 : Apple Ad by TBWA ChiatDay (Lee Clow) www.apple.com «Think Different - Crazy Ones» {www.youtube.com/watch?v=tjgtLSHhTPg}
slide 40 : Constructive Capitalism from «New Capitalist Manifesto» by Umair Haque - Havas Media Lab / Harvard Business Review
slide 44 : Etude FaberNovell - June 2012 «why Facebook is the perfect start-up» www.fabernovell.com
slide 51 : Photographs «The Ruins of Detroit» by Yves Marchand & Romain Meffre www.marchandmeffre.com
slide 52 : Chrysler Ad «Imported from Detroit» Wieden+Kennedy http://www.youtube.com/watch?v=dJ0YHyDVrj4
slide 59 : Etude Activate «Redefiners : Captivate Media Growth Dollars» www.activate.com
slide 61 :Video Corning «A day made of glass» www.corning.com
slide 62 : Etude Planning Strat Havas Media France et TBWA Corporate for BNPParibas about Innovation
slide 64 : Emission MTV with Kate Perry avec insertions & tracking Twitter answers #ifbiebermetgaga
slide 71 : American Express «Small Business Day» by Crispin Porter & Bogusky Boulder USA {http://www.youtube.com/watch?v=b4A4rMCqKZ4}
slide 73 : Smart Drop Project by BETC Digital and Joshfire for Evian www.evian-at-home.com
slide 74 : The Crowdsourcing Agency «Victor&Spoils» (Havas Group) www.victorandspoils.com
slide 76 : The Pursuit of APIness by MFG Lab www.mfglab.com
slide 78 : Nike + Fuel by R/GA New York www.rga.com vidéo http://www.youtube.com/watch?v=uJvdiLkhnhc
slide 79 : Quicksilver «Made by Waves» http://www.youtube.com/watch?v=au5azbIBq_M
slide 80 : Autolib by Havas Productions www.autolib.eu
Images : Cover magazines courtesy from Time www.time.com, Newsweek www.newsweek.com and photos from Flickr.
Share & Quote : «Innovation : An Answer to crisis» Dominique Delport, Havas Média France - #CannesLions - @domdelport