2. Value Proposition
• We provide a website with list of tradesmen and a rating of their
previous work taken from customer satisfaction surveys.
• We also hold the payment for the work in escrow so the customer
has a level of guarantee that the tradesman wont get paid until the
job is done, but the tradie has a guarantee the customer will pay
without having to chase them.
• For a customer it provides a way to find a tradie and to know if they
are good or not.
• For the tradie they have a web profile that a customer can search
on & view that lists their specialty, qualifications and location
4. Interviews
• Three customers and two tradesmen were
interviewed and asked the following questions
Value proposition questions “tradie” Value proposition questions “customer”
<Ask these questions> <Ask these questions>
1) Do you have trouble getting paid for jobs you have 1) If you wanted to a tradesman, where would you start
successfully completed? looking? Would you look online?
2) Do you currently have a web site or are planning on 2) What information would you want to know before you
getting one? hired them, eg would you want to see previous examples of
3) Do you pay to advertise your service online, in their work or want a recommendation from a friend?
magazines, or yellow pages type listings.? 3) Would you want to know how they charged, by the
hour, by the day, up front or at the end? Would one of those
<Explain the idea> payment systems make you more or less likely to hire them?
1) Would you be interested in using such a service 4) Would you use an escrow service, commit to pay upfront
2) Is there anything more that this service should be offering but not commit until you are happy?
that would make you more likely to use it?
<Explain the idea>
1) Would you be interested in using such a service
2) Is there anything more that this service should be offering
that would make you more likely to use it?
5. Interview Summary
• In general both customer and tradesmen like the idea
• Both would want the sign up to be free
• Customers are a little concerned about the escrow service but
agreed it would be worth using. Tradesmen like the escrow
service idea providing it is backed up with a good mediation
policy.
• Tradesmen like the idea of having an online web presence
that is searchable, many dont have websites, some have
facebook pages.
• Customers want assurances that the rating system is honest
and cant be gammed by the tradesmen.
6. Conclusion
• The business model and the market need
seem to both be based on sound verified
ideas.
• As a group we think that the idea has enough
merit to proceed to a prototyping phase and
build a test version of the website.
