This presentation help for to find out the how Naukri.com create good Web site design ,Trust ,satisfaction & Loyalty for future .

1. Web Site Design, Trust,
Satisfaction and E-loyalty
Submitting to : Prof. Dr. Tejas Shah
By: Lokesh Lodha
Mohit Singh
Rahul Soni
Aamir Khan

2. Introduction
• India’s population (totaling 1.08 billion) is highly involved
in internet use.
• Large numbers of potential consumers from diverse
cultures, there is little research on the underlying
characteristics that impel these different groups to buy
online.
• Investigation is thus required web site design elements
with respect to trust, satisfaction and loyalty in India.

3. Cultural Factors
• Power distance refers to the extent to which a society
accepts unequal distributions of power in organizations
and institutions.
• In feminine societies there is an emphasis on quality of
life and relationships.
• Cultures that focus on material success and
assertiveness are considered more masculine in
orientation.

4. Important Criteria
There are four main important criteria
1. Web design
2. Trust
3. E - Satisfaction
4. E - Loyalty

5. Web Design
• Term web design is normally used to describe the design
process relating to the client side design of a website
• The planning and creation of websites includes the
information architecture, user interface, site structure,
navigation, layout, colors, fonts.

6. • The local web site will be preferred over the foreign web
site of the same online vendor for the following specific
design
– (a) menu layout
– (b) access to product information
– (c) professional design of the web site
– (d) logical presentation of product information
– (e) screen design
– (f) navigation

7. Trust
• Trust is both and emotional and logical act.
• Emotionally, it is where you expose your vulnerabilities
to people, but believing they will not take advantage of
your openness.
• Logically, it is where you have assessed the probabilities
of gain and loss, calculating expected utility based on
hard performance data.

8. • There are a number of different ways we can define
trust. Here are the dimensions of trust and consequent
definitions
• Trust in the customer brand relationship
• Boost your credibility as an expert in your filed
• Make use of your blog to engage with customers

9. E - Satisfaction
• It is a measure of how products and services supplied by
a company meet or surpass customer expectation.
• Customer satisfaction provides a leading indicator of
consumer purchase intentions and loyalty.
• The importance of customer satisfaction diminishes
when a firm has increased bargaining power

10. E - Loyalty
• Loyalty is strictly interpersonal and only
human being can be the object of loyalty.
• It is a measure of how products and services supplied by
a company meet or surpass customer expectation.
• The online loyalty may be defined as a deeply held
intension to repurchase a product and service
consistently from an e - vendor in the future.

11. Introduction of Company
• Digital Practices:
– Facebook Page
– You tube channel
– LinkedIn Profile
– Shiksha.com
– Government Portals
– Mobile Applications

12. Facebook page
• In this Facebook page they will get to
know messages , reviews , from to job
seekers .
• So when job seekers find out job threw
facebook page so facebook provides the
best opportunity to find the right job to
right time .

13. Facebook Page

14. You tube channel

15. YouTube Channel

16. Government Portal

17. Mobile Applications

18. Company Practices based on
Criteria
• Website Design:
– The user menus are clearly categorized and
are well laid out on the Naukri.com website:
• Jobs
• Recruiters
• Services
• Other Details
• Log In Option

20. • We can easily recognize and find where product and
services related information is located.
• Web site looks professionally designed and well
presented.
• Product information provided on the website is
presented consistently and logically.
• Screen design of the web site like colors ,boxes ,
menus , navigation tools is well presented .
• All information options, product attributes and product
information are well designed and presented.

21. Company’s Method
• Ability to keep online Data collection
• Reassurance that every information are legal
• Being part of an online community
• 24 hour access to Recruitment Process
• Security of personal Information
• Quick, easy to use search tools

22. Learning