The document describes a multibrand sampling campaign targeting university students aged 19-24 across 20 universities in 10 cities nationwide. The campaign will distribute 100,000 branded gift bags containing various products to students over May 2014. Promoters will interact with students at stands in university hallways to distribute the bags due to the bags containing interesting products generating high traffic. Partners benefit from increased loyalty, relevant interactions with students, cost sharing, exclusivity in their category, and visibility from logos on bags plus a report on student opinions of brands.

1. Advertising is all
about
happiness!

2. Universities gift bag multibrand campaign

3. Concept
Multibrand
sampling
campaign
Branded
gift bags
Cost
sharing
Data collection

4. Facts & Figures
Universities gift bag multibrand campaign
Target: students,19-24 years old
Time frame: May 2014
Locations: 20 Universities nationwide
10 cities (Bucuresti, Pitesti, Ploiesti, Cluj,
Timisoara,Iasi, Oradea,Craiova, Contanta,
Galati)
Reach: 100.000 students

5. Mechanism
Universities gift bag multibrand campaign
In every University hallway branded promoters
distribute cv30 gift bags at the stand and
interact with the students.
Due to the fact that the gift bags contain lots of
products of interest, the traffic at the stand is
high and constant and the targeted audience is
enthusiastic about the campaign.

6. Partners
Benefits:
1.
2.
3.
4.
5.
Increase loyalty towards brands
Relevant interaction with the target group
Cost sharing with complementary partners
Exclusivity on your category
Ensure great visibility (logo on the gift
bags)
6. Final report with students` opinion about
the participant brands

7. Add-on
1. Data
collection
2. Lead
generation
3. Client
acquisition
Fee: on demand

8. Previous edition

9. Previous edition

10. Previous edition