1. FRONT COVER DECONSTRUCTION 2
Main image: A picture of a well known
French classical artist (male– might suggest
Masthead: It is big bold and white. Uses 2 different fonts that it is mainly targeted to male readers).
for the brand identity which contrasts to each other. This gives an idea of what type of reader-
‘Classical’ has a music-like-note font. It ‘pops-out’ as it is ship it is aiming at. It is shown in a long me-
also contrasting with the background. The brand iden- dium shot which shows his body posture
tity can identify sophistication, ‘classy’ and wealth as and the clothes he is wearing
we associate classical music with the older generation (grey,white,dark brown=sophistication).
and money. The setting , the clothing suggest that it
might appeal to a certain niche market i.e.
older generation. His posture shows simplic-
ity and seems laid back which reinforces
the readers what classical music is about.
The shot seems like a ‘stole shot’ which en-
gages less with the readers. Note that this is
the main focus of the magazine as this is the
only picture.
Colour scheme, layout , font, cover lines:
The colours used are white and blue
making it simple and straight. The colours
are repetitive reinforcing the readers that
it is serious and only about classical mu-
sic. The colours (blue and white) are also
contrasting with the fonts( usage of capi-
tal letters), colour and the background.
‘Pierre-Laurent..’ is in italic and a bigger
font than the rest which shows the main
focus of the magazine.
The layout of the magazine is simple as
there is only 1 picture with few cover
lines.
There are 2 banners ‘plus’ and ‘ it should-
n't happen to a cellist’ - this lures the
readers into buying the magazine as it is
exclusive.
Music terminologies are also used i.e.
‘cellist’, ‘conductors’ etc showing that
the demographic of the audience have
to be interested in classical musical.
It also includes the month of
the issue, website (access to it
24/7), price and a barcode.