Michael Jordan Competitors

Michael Jordan Competitors
Jordans are a brand from Nike that sells shoes and sports clothing produced for Michael Jordan. The shoes where first created for Michael Jordan
and he used them in the NBA games but as style evolved people wear Jordan's for everyday life and they are considered the best shoes around. The
products from Jordan consisted of different styles of basketball shoes that improve the player's performance. This added value to the shoes as
people saw the players wearing them in the matches and also wanted to buy them as they could help the basketball skills. Also using professional
players the promote your product is very clever as the people considering buying the product would think that if some that is very good and skilled at
basketball and are using these shoes that means they must be good. This brands personality appeals to me because Jordan has a sense of style mixed
with class and athletics.... Show more content on Helpwriting.net ...
By the business promoting itself it gain partnerships with business in the same industry that have about the same amount of customers as them. Have
another company to work with in very important because it on company has a good reputation for high quality product they customers of that band
would see that they are working with a different company and would think to themselves that "they must have high quality product if they are working
with the brand I like so I might as well try them". Most of the time people would end up like that brand and become a regular customer and this means
that that customer might go on to recommend it to friends and those friends might have a high role in a different business and the business might start
to look at business recommended. This means that the business would also gain reputation, Customers and also partnerships. And all this happened just
by advertising
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Essay on Promotion of Nike vs. Adidas
PROMOTION!
NIKE
Nike is the world's #1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue, the company established itself as one of
the world's most familiar brands during the 1980s and 1990s.and now 2000s. As familiar as a Coke bottle or Big Mac, the Nike "swoosh" logo came
to symbolize not just sports culture, but street culture, as the appeal of the star players who endorsed the brand was carried onto city streets. Nike is
undisputed leader in sports–oriented street wear. "Advertising Age estimated global measured advertising expenditure of $308 million in 2006, making
Nike the world's #89 advertiser (http://www.mind–advertising.com/us/nike_us.htm)."
Nike has been using the same logo ever since ... Show more content on Helpwriting.net ...
Nike's Air Jordan shoe was the best selling and most popular basketball shoe on the market. The Air Jordan shoe reached a point in the mid–nineties.
According to Donald R. Katz, when a small picture of Michael Jordan at practice wearing different shoes sparked a booming inquiry all over Chicago.
One store alone received over 300 phone calls asking if they had the shoes in stock.
From the popularity of the Air Jordan, and innovative styles and colors of Nike, a sub–culture of shoe collectors was born. These people search miles
and miles and often camp out for these Limited Edition shoes. Nike, knowing that this market exists, will make very limited release of some special
shoes known as quick strike or hyper strike editions to cater to this group. These shoes include retro version of styles, the 360 Hybrids, Paul
Rodriguez, Rejuvenations, Clerk packs, and many more. Because theses shoes are released in limited quantities and the demand is so high, Nike can
sell these shoes at enormous profits.
Nike CEO Phil Knight is not slowing down as he continually signs new colleges on as Nike endorsed schools, current and up in coming star athletes.
Nike has reached a point where they can count on the Nike name promoting itself, Nike believes, "If you have a body, you are an athlete." And as long
as there are

A Critical Analysis of Michael Jordan and the New Global...
A Critical Analysis of Michael Jordan and the New Global Capitalism
In the history of business, there has been a clear record of industry heads finding something or someone as a mainstay and bedrock for their
respective companies or corporations; there is often a chief product that keeps many businesses afloat, even in the rough times. Apple found it's own in
2001 with the iPod. McDonald's has had the Big Mac since the late 1960s. Nike, however, found their goldmine in a person with Michael Jordan. Walter
LaFeber's Michael Jordan and the New Global Capitalism tells the paints the picture of the rise of young Michael Jordan from his middle–class family
in racist North Carolina up through college and into the NBA where he becomes an ... Show more content on Helpwriting.net ...
Stemming away from Jordan personally, it also touches on how the expansion of Nike created issues with regard to race by way of cultural and
value–based analysis of black culture and effect that the Air Jordan shoe had on its people. One example of which is shown from the black on black
crime that ensued as a result of the marketing of the Air Jordan in the 1990s. Significance in the arena black business is also evident. Obvious
significance is shown from the growth of the business of Michael Jordan himself. It shows how a single man can amass wealth starting
one–dimensionally as a person with extraordinary athletic talent and transitioning into one who takes the reigns as the leader of his own division
of a transnational corporation while still working to his own and his brand's marketability. It's also subtly important to show how the Nike product
also spiked the dollar seen by inner city В‘mom and pop' athletic apparel stores, mostly black owned. Chapter 4 touches on the effect of the Air
Jordan on inner cities, both good and bad, and even though there was crime and drug money involved with the sales of Air Jordans, it is still hard to
ignore the increase of money that resulted as well. Lastly, LaFeber's book provides informational significance of the expansion of global capitalism in
the late 20th and early 21st centuries. It not only shows how Nike became the worlds largest company in sports apparel but also how the Chicago Bulls
organization increased

Air Jordan Campaign Essay
Nike has revolutionized the way sportswear is sold and worn in today's economy. They have found a way to sell gear that is made for athletics but is
used in the everyday life of many generations. Nike has changed the social culture of many people. This is done through various methods of
endorsements. Nike has perfected the art of advertising by finding the right formula of different ad styles. The reason this sports guru is so popular
today is because of how good at marketing it company is. They use celebrity athletes, athletes in really good shape, and even creative competitive
slogans to help spread their name. Nike uses these strategies to try and display the idea of physical dominance with their brand.
A common marketing scheme for most high end businesses that are trying to sell a product in pop culture is to use a celebrity. That is what Nike did
with Michael Jordan, except they would try something that no other athletic brand had done before. They would change the face of Nike completely
by starting up their "Air Jordan" campaign. This was something that was very effective because Nike was able to sell their own ... Show more content
on Helpwriting.net ...
Nike and Michael are just good at selling their product and that is why Air Jordan apparel can compete with other top products. This is partially
done with the creative logo that is associated with the Air Jordan. It is an outline of Michael Jordan going up for a dunk. It sells consumers that if
they buy this shoe, they will be able to fly like Jordan does on the basketball court with that shoe. Nike's idea of using Michael as his own brand did
very well. "There have been over 15 annual editions of Nike's Air Jordan shoes and Jordan has helped make Nike's corporate logo and Swoosh sign one
of the most familiar icons of corporate culture, as well known as McDonald's Golden Arches and the Coca–Cola bottle.

The Birth Of Hip Hop Essay
Many of people may be unaware of the fact that the birth of hip–hop was actually in 1520 on Sedgwick Avenue. DJ Kool Herc was acknowledging as
the founding father of hip–hop at the time because of his unique ear of hearing and creating different music. It's very rare that people will mention this
because at the time hip–hop wasn't a force in the music industry until the late 1990's. It's been approximately 30 years since the pertinent genre was
actually recognized for its production in the music business. Over the time, hip–hop became legendary not only in the United States but also
worldwide, which eventually led to many opportunities of exposure. Brand managers saw it as an opportunity to use hip–hop to advertise products
because the amount of publicity it received. Movies, magazines, radio stations, and commercials were all great promoting tools; but was fashion the
most effective of them all? Did fashion increase the relevance of hip–hop? What would hip–hop be without fashion? I find all three questions important
but yet rhetorical because without fashion you have no image, which is now one of the most important traits to have when being a hip–hop star. Trends
like baggy pants, high–top fades, shell toe Adidas, starter jackets, and skinny leather sweat suits are what makes the hip–hop culture unique and
different form other genres. Iconic trends similar to those are what kept me modeling in the mirror trying to mimic famous hip–hop artist until no one
could tell the

Swot Analysis Of Air Jordan
Sales & Marketing CA01
Air Jordan
Daryl Koh
SIM ID 10172403
Air Jordan
Introduction(1)
Air Jordan is franchised brand that makes athletic clothing and mainly shoes, it was founded in 1984 when Nike signed an up and coming Basketball
rookie named Michael Jordan to a shoe endorsement deal. At that time, Nike was known as a running shoe company and their running shoe
phenomenon was slowly dying. Looking for a way to reinvent themselves and appeal to a new segment of the market, Nike turned to an NBA rookie
named Michael Jordan. Since 1985, the shoes conveying Michael Jordan's name and incredibly famous "Jumpman" outline have characterized and
shape tennis shoe society. It started with a standard ... Show more content on Helpwriting.net ...
As long as there is a basketball court and basketball players needing a pair of Basketball shoes, their brand would be highly soughted after due to the
brand being revolutionized by basketball legend, Michael Jordan. However, when you look into the aspect of the brand being a sneaker, instead of a
Basketball perfomance shoe, it would be more suited for the urbanized countries around the world as the shoe would not fit rural countries as the shoes
are made for mainly comfort and average durability. This makes the brand soughted after almost all around the

Michael Jordan 11 Research Paper
Michael Jordan's "Air Jordan 11 Retro" shoes are scheduled to be released in December. Jordan's sneakers are annually released in December and
remain the most popular and anticipated pair of shoes. The release of new Jordan shoes guarantees a line of people waiting outside of every sneaker
store throughout the country for the midnight release. The demand for these sneakers sometimes causes violent outbreaks that have led to murder.
Many people share the view that camping out for Michael Jordan's shoes is ridiculous, while many others believe that camping out for the sneakers
is worth it. "You can't rock J's in prison, "says Raeven Parham, 22 when asked her opinion about camping out for Jordan shoes. People of all ages
camp out in long lines for hours, and even days, in order to secure a pair of Jordan shoes on the release date. There is a limited amount of sneakers
that each shoe store receives; therefore, in order to reserve a pair of shoes, sneaker enthusiast must arrive early. Ervin McBride, an employee of Sports
Zone shoe store, describes the chaos that he has to deal with. "It's terrible. The customers are impatient and believe that we have one thousand pair of
shoes when we in ... Show more content on Helpwriting.net ...
I think that that will solve a lot of the problems." TJ Jacobs, a self–proclaimed Sneakerhead and shoe store employee, offers an explanation to the
reason why Michael Jordan releases a limited amount of shoes. "It wouldn't be an exclusive shoe or as popular if everyone could get it. The shoe
wouldn't have the same value." Jacob says he not only camps out for shoes for himself, but he buys pairs that he can sell to people who couldn't get
a pair. He says that he once bought a pair of Jordan Galaxy Rookies for $400 and sold them for $600. There is a lot of money and time invested in the
marketing and selling of Jordan sneakers, and the brand continues to

Air Jordan 6 Essay
Concept that paved the way for the Air Jordan 6 "UNC" The Air Jordan sneakers series are mostly inspired by stories of success and triumph that
were synonymous with Hall of Famer and superstar athlete Michael Jordan. And the Air Jordan 6 "UNC" has also followed in the footsteps of its
predecessors as it seeks to go back in time into a chapter of the legend's life when he was plying his trade at a little known North Carolina colleague
team. Back then, Jordan was only at the start of what was going to be a blistering career and even then, at just a tender age, he was already starting to
live up to the world–class billing fans had already placed on his head. Ultimately, he would surpass expectations in scintillating fashion and hence how
the concept of these new sneakers came about. They serve to be a memorable and ever–present reminder of where it all started; they tell the tale of the
boy before he became legend. Design features The Air... Show more content on Helpwriting.net ...
At the center of this beautiful display stands a vibrant blue jumpan, similar to those found on the faces of both tongues, that has become a
trademark with the Air Jordan brand. The company's logo is also embedded artistically along the top portion of the tongue that sticks out wittingly
behind the bright blue of the lace locks. To cap off the beautiful design, the back of the shoes contains subtle jumpmans in full flight above a classy
imprint that reads just one word: AIR. The "UNC" might seem ordinary and subtle; however, make no mistake about it, it is a true work of art.
Release date and pricing Yet another hit in the Jordan release 2017 collection, these new Jordans are scheduled for their market debut on the 2nd of
December 2017 and will be available across retail stores throughout the country. As far as the pricing goes, it'll cost you $ 190 to get yourself this slick
piece of

Footlocker: A Company Overview Of The Global Shoe Industry
The shoe industry consists of companies engaged in the manufacturing of shoes such as dress shoes, sneakers, slippers, boots, galoshes, sandals and
athletic and trade related shoes. The industry also includes shoe parts such as shoe laces, buckles, clasps, inner soles, heels and padding. The shoe
industry excludes leather stock for shoes, classified in Textiles & Leather Goods. For this paper, I will be explaining theshoe industry statistics, the
demographics of who spends the most on shoes, the most popular shoe stores, the most popular shoe brands, facts and more! As listed in my outline,
the Global Footwear Industry annual revenue is $52,175,000,000. The annual United States consumer shoe spending is $29,750,000,000. The total
number of ... Show more content on Helpwriting.net ...
Footlocker was founded on September 12, 1974 in the City of Industry located in the State of California by Frank Winfield Woolworth. The City
of Industry is an industrial suburb of Los Angeles in the San Gabriel Valley region of Los Angeles County, California. This city is the home to
over 2,500 businesses and 80,000 jobs, but only 219 residents according to the 2010 census (down from 777 residents in 2000), the city is almost
entirely industrial. It was incorporated on June 18, 1957 to prevent surrounding cities from annexing industrial land for tax revenue. There is a
total 3,363 stores worldwide. Footlocker has a total of 44,113 employees working at their stores. Footlockers revenue recorded in 2014 is $7.151
billion. In 2014, the operating income of footlocker was $809 million. The total net income of Footlocker in 2014 was $520 million. Footlocker's
total assets was $3.577 billion in 2014. Finally, Footlocker's total equity in 2014 was $2.496 billion. These statistics were from 3 years ago and I
couldn't even imagine what they are now. In my opinion, Footlocker is the best shoe store to get shoes because of the wide selection of shoes to
choose from. Footlocker is my favorite store because they are more focused on fashion, rather than most shoe retailers. Footlocker's stock price is also
high when stacked up against the competitors. With all of that being said, Footlocker is most definitely in the lead of other known store

Nike Air Jordan History
Nike, Jordan, Adidas, Converse; these are just some of the popular brands that have been around for years and are still very popular in their own ways.
I have chosen a pair of Nike Air Jordan Retro 4 "Black Cement" made in 2012. The air Jordan retro 4s were first worn by Michael Jordan during the
1988–1989 season and were made 1989, and rereleased in 1999, 2008, and 2012 with multiple color variations (Rovell 1). This is my favorite pair of
Jordans not only because of what they represent and what the history behind the shoe is but it's also the style and fit of this particular shoe that makes
them so popular. I'm sure you heard the controversies that surround the Jordan brand of the decline in quality and the theft, riots, assaults, robberies, ...
Show more content on Helpwriting.net ...
Growing up it was the cool thing you bring to school and show off to your friends and the cool kids had cool shoes. Not only that, what made you
popular was not only the fact that you can afford expensive shoes and wear them with no fear of ruining them or getting them stolen, it was the
reputation and the value of the brand. The cool kids usually were the most athletic and popular and that's what the shoe represented. It was a
shared hobby with my older brother and my dad. They'd buy me the shoe and we'd all get it if not the same colorway then another shoe that's
similar. Like I said it's was a part of the culture I grew up in. You even see celebrities rocking Jordans here and there and that's what makes it a
global icon of a shoe because of how many people appreciate and wear the shoe. But behind that there's this social aspect that no one talks about.
Mill's article "The Sociological Imagination" observes specific problems of the classic social analysts... asking "Where does this society stand in
human history?" (Mills 3). This specific society of people that were the first consumers of jordan shoes were fans and today its more of the lower
class colored society. People on food stamps, who can barely afford the things they need, go out and buy this shoe just for chance to show it off. There
are stats that Jordan's marketing this shoe to the

The Pros And Cons Of Air Jordan
There are two types of general trade–characters and each of them has its own pros and cons: celebrity as brand endorsers and created brand mascots.
Celebrity and human endorsement is the best choice to instantly gain social attention and get publicity. In 1982 a fresh college guy Michael Jordan
entered NBA with a winning shot in the 1982 National Championship game, he immediately gained attention from Nike producers, who saw him as
a potential marketing tool. In 1985 Michael signed 5 years contract worth $500,000 annually plus royalties and his role was to promote their brand.
Before that year NBA players could only wear white shoes, however Nike designed a new pair of black and red sneakers Air Jordan I and let him wear
them during the games. ... Show more content on Helpwriting.net ...
In the process of creating mascots there are few design elements that marketers should evaluate and consider: Facial appearance, lip synchronization and
gender (Lu Yi–Lan, 2011, p. 4). Due to technology progress nowadays the audiovisual part plays a big role along with the visual itself. To catch more
attention from audience, the characters should have dynamic audiovisual and warm tone of voice. Males and females appear to have certain
differences in consumers' attitudes towards the brand. Women are represented as passive, home–loving, credible but absence of strength and
intelligence. On the contrary, men representatives are mostly authoritative and appreciated (Lu Yi–Lan, 2011, p. 5). Customers prefer mascots that
have appealing facial appearance – various facial expressions can provide various reactions from consumers and various levels of trust (Luo,
McGoldrick, Beatty, and Keeling, 2006, p.114). Lu Yi–Lan's studies also point out that characters with baby–faces are predicted to have childish
qualities – naive, honest, warm but also lack of physical, social and intellectual intelligence (2011, p.5). A Cornell University study shows that certain
cereal boxes are designed to make eye contact with customers (2014). For the example, the last redesign of captain Cap'n'Crunch transformed him from
an old, sleepy man into a hunky charming man that

A Short Summary On Air Jordans
Should Air Jordans be worn for style or basketball? By: Emran Khromachou Many individuals can say that Air Jordan 1's should be worn for only
style but others say it should be worn for basketball. The people that know about the Jordan brand know that the shoe that is advertised is for
basketball not style but others beg to differ. The reason for others saying this is because they think the shoes look better off court rather than on court.
There is more reasons than looks for example, freshman Sebastian Agusta says, "The shoes when I wear them on the court tend hurt my feet but
wearing them on special events feels better for little amounts of time.", also when freshman Jorge Canals he responded with, "The shoes are a good
look but I rather

Nike's Sneakerhead World
Method Section: To conduct this study on Nike I used a mix of primary sources, books, and websites that are all dedicated to Nike Brand's past and
present history. All of the sources I used have proven to be credible in the sneakerhead world and are sources that Nike will leak information to so
they can publish it and make it known to everyone it may interest. Additionally, I used a connection I have with the District Loss Prevention Manager at
Nike, Inc for the greater New York City Area to obtain an interview in order to gain insight into why Nike conducts limited releases the way they do.
To protect his identity, for this paper I will be referring to him as "Bill Harris" as he provided me with insider information that is classified and... Show
more content on Helpwriting.net ...
For my specific discourse community I am studying Nike and they community of followers they have built up around their organization, but first it
is important to have a good grasp on what exactly a "sneakerhead" is because they are Nikes specific target audience for limited edition shoes. With
the rise of sneaker culture and sneakerheads, there has been a museum exhibit in the Brooklyn Museum to pay tribute the rise of sneaker culture (see
Figure 1), there are many different sneaker shows that travel across the United States and globally, such as SneakerCon to give a space for
sneakerheads to buy, sell, trade, and talk about sneakers (see Figure 2–5), and there has also been a documentary made to give a detailed look at what
sneakerheads are like and how they interact with each other. In short, the documentary discusses a very popular question from within the sneaker
community which is, "'To Rock or Stock?' Sneakerheads will do almost anything to get their hands on a unique pair of kicks, going to such
extreme lengths as hiding in trash cans to score a pair of Retro Jordan 11s to camping for days in sub zero temperatures for the latest Nike
Foamposites. How did sneakers become as prized as collectable art? From the shores of Cali to the congested streets of Tokyo, Sneakerheadz
examines the cultural influence of sneaker collecting around the world and delves into a subculture whose proud members don't just want to admire
art, they want to wear it" (Synopsis). With unique Jordans releasing just about every Saturday and a growing desire for the shoes with the continued
growth of the sneaker community, when a limited release pair comes out, people will do whatever it takes to get their hands on a pair. As a response,
Nike corporate has come up with certain strategies to best create hype around the limited launches and they have also created security protocols which
are

Nike's History and Marketing Essay
Nike's History and Marketing
Every box of Nike shoes states, "engineered and built to the exact specifications for championship athletes around the world." Nike has become the
measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It
is not uncommon to see some form of Nike product everywhere you look. Nike "head honcho" Phil Knight wants to keep it that way, too.
In the spring of 1972, Phil Knight, a graduate of the University of Oregon, introduced the city of Beaverton, Oregon to the world of Nike. Phil
decided that by selling shoes out of the trunk of his own car he would impact the world forever. Phil was right. First year sales ... Show more content on
Helpwriting.net ...
By making the first pair of Air Jordan's red, white, and black, Knight and Jordan broke a NBA rule. The NBA rule stated that NBA basketball players
must wear some form of white shoes, no matter what company was on them. When the basketball world saw the outrageous red and black shoes, they
were shell–shocked. At the same time there was this feeling deep inside of the basketball community that made them feel like those shoes would
definitely fit their personality. Once again shoes flew off the shelves and everything that Phil Knight had dreamed of was coming true. The only
problem that did occur for Phil Knight was he had to pay off the NBA which fined Michael Jordan $1,000 for every game he wore the shoes.
In the late 1980's Nike became one of the top merchandisers in the world. Nike's success rose from $870 million to almost $4 billion in one year
(History). Nike signed athlete after athlete, from Olympic gold medallists to top performers in the sports fields. Nike dramatized select athletes in
"music video" commercials. One of Nike's most famous commercials was put to the music of John Lennon's classic hit "Imagine." This was a hit for
not only youngsters, but also adults alike. The adults could relate to the lyrical content in the song, while the younger ones just sat there in amazement.
Nike decided that Andre Agassi would be a good investment for them in the late 1980's. Agassi caused quite a stir because of his unusual

Air Jordan Vs King James Research Paper
Air Jordan vs. King James: The Debate Over Who Is the Greatest of All Time
When thinking of the National Basketball Association (NBA), the players who come to mind are usually Michael Jordan and LeBron James. Many
different opinions exist between the different generations of each player, with the older generation usually liking the Jordan era and vice versa with
LeBron James. While the debate about who the greatest player of all time may never end, there are a few ways that the best can be determined;
through looking at the player's childhood to adulthood, statistics, and achievements on and off of the court, one can decide for themselves.
Just because a person is rich or poor, young or old, intelligent or not so much, does not define how ... Show more content on Helpwriting.net ...
Michael Jordan, a man who is idolized for his athletic prowess, once said "I've failed over and over and over again in my life and that is why I succeed"
("Michael Jordan Quotes"). 2.5 million dollars is an insane amount of money, so imagine how twenty–one–year–old Jordan felt signing this deal with
Nike.inc; who used this as an opportunity to launch the Air–Jordan shoe, with the iconic Jump–man logo on the side. The popularity of these shoes led
people to stand in lines and even steal them from others. Jordan's immense talent earned him over thirty million dollars per season, but his businesses
earned him a large chunk of money as well. MJ became the star of the hit movie, Space Jam, and endorsed products such as McDonalds, Hanes, and
Gatorade. Three years after his retirement from the NBA, Jordan became an owner of the Charlotte Bobcats, currently the Hornets, becoming the first
former player to own a franchise (Dodds, Colin). MJ supports over fifteen different charity cases, and some of them being: LIVESTRONG,
Make–A–Wish Foundation, and Special Olympics. His good–natured attitude and morals off the court added with his immense skill on it, firmly place
him as one of the best players ever ("Michael Jordan: Charity

Air Jordan Research Paper
Michael Jordan started the shoe brand air jordan this is Michael's own brand of shoe that he created. Air jordan began in 1984 when Nike was
struggling as a shoe company. At this time Nike was know for running shoes and the running shoe phenomenon was dying slowly. Nike was looking
for another way to reinvent and make a new appealing segment of market. Nike looked to the NBA at a rookie Michael Jordan (http://
airjordanshoeshq.com/air–jordan–brand–history/). Michael was already considering several other products. Nike felt that Jordan could help them turn
things around. Michael was hoping to sign with converse the shoe in the NBA at the time or Adidas since he always loved Adidas and Converse.
They were the shoes that he wore as a basketball ... Show more content on Helpwriting.net ...
Michael was ready to leave Nike. Nike turned to Tinker Hatfield to save the company. The first thing that Tinker did was sit down with Michael to
gather his input about the design of the Air Jordan III. Asking an athlete for their input in the design of a shoe was unheard of. However, the reason
why Michael stayed with Nike was due to the good advice that he received from his father. He reportedly told his son to stay with the people that had
done a good job for him.(https://prezi.com/ydg0asf6sz2z/how–did–air–jordan–shoes–begin/) "The fact that he had a say in the design of the shoe and
its matching apparel was the reason why Michael Jordan decided to stay with Nike".(by Air Jordan Shoes HQ staff) At Jordan's request, the Air Jordan
III was a three–quarter cut basketball shoe made of high quality, lighter than average materials. This non–standard approach to the process of designing
basketball shoes led the Air Jordan III to become one of the most popular shoes of

Nike Case Study
Nike's Social and Experiential Value Creation
Nike over the years has been the leader in athletic shoe designs and remains there today. It is the reason that Nike is differentiated from its competitors
and provides experiential and social value for its customers. In fact, Nike has put so much emphasis in design and marketing behind their shoe trends
that Nike shoes are among the most counterfeited product in a $461 billion market according to a report by ABC news. (Add why that is important?)
For further analysis on Nike's design oriented focus, we will be looking at the product line of Nike Jordan Shoes. The Air Jordan shoes are consumer
focused shoes that provide trendy designs associated with the growing basketball culture in North America, started by basketball icon Michael
Jordan. In 1985, Peter Moore who was working for Nike as a lead designer wanted to create a product that would relate to individuals and provide
an emotional and social connection to pure design by relating it to a player that revolutionized the game of basketball. Many argue that this was
the shoe to start the current fashion culture of athletic shoes. Michael Jordan was drafted third by the Chicago Bulls in 1984, and in
commemoration for that event, the Air Jordan I was created with a striking balance of red, white, and black representing the Chicago Bulls. With
the famous Nike Swoosh logo on its design, Michael Jordan wore the shoes in every game that he played that season getting paid $2.5 Million by
Nike for an endorsement deal. It was the start of a design revolution by Nike and was one of the most attractive shoes at the time. In the next 33
years till 2017, the Nike Air Jordan has made Nike a fortune worth over 2.25 billion, through their excellent design and significant part of culture
and society. Today individuals are a part of the #Jumpman movement with over 13 million followers on Instagram, Nike has used their ability to
market their infamous design of the Jordan logo (a man jumping with a basketball) to create social value and create an inclusive social movement of
athletes all around the world. This is what Nike is using to grow revenue and according the end of year fiscal 10K report that Nike filed with the SEC,
they

NIKE and Child Labor Essay examples
NIKE and Child Labor
Nike Company started in 1984, in Portland Oregon by Tinker Hatfield, a former pole–vaulter and architect. Hatfield worked his way into the shoe
industry. He got his idea from Converse's in the early 1970's slogan, Limousines for the Feet. In Hatfield believe our culture have a lot of interest in
shoes, just as much as our culture back in the 1950's were interested in owning cars. They began introducing their Nike shoes and products to the
society by images of people and things like the production of the Nike Air Jordan. This product was named after Michael Jordan. Michael Jordan is the
best basketball player and biggest star at that time. In advertisement, Michael Jordan would show us a quick lay up to the goal ... Show more content on
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"Child labor keeps children out of school and is thus a major barrier to development. (1)"
The International Labor Organization (ILO) recently started looking at the child labor dilemma. It started notifying and forcing countries that are using
the children labor to prevent the abuse that the children's go through every day in their life in term of slavery, prostitution, pornography, drug
trafficking and all other forms of criminal exploitation. The first nation to approve that kind of enforcement is the United State of America when
United States Senate approved it and it was first signed by President Clinton.
The key economic factor that we have over here that Nike company dose not involve in production in any kind of form , instead; it will design the
logo or the format and it's contracts with several hundred factories around the world to manufacture ( Just Do It ).
Now, the moral issue that we have over here is the Exploitation, and that will be in the wages, age

Air Jordans: A Very Brief History Of Nike
Nike was introduced in 1971, as a small organization which has grown into a multi–billion organization, as one of the top sellers of sports apparel as
well as having endorsements. Who created Nike? Bill Bowerman and Phil Knight introduced Nike in 1971. Bill Bowerman at the time was a head
coach for the track team at University of Oregon. Retiring in 1972 from coaching the track team, Bowerman starts teaching and served The Board of
Directors. Phil Knight was attending the University of Oregon majoring in Business as well as on the track team. Knight didn't like the shoes they
had for running. Knight today has a networth of $21.6 billion. Originally it was going to be called "Dimension 6", it came from a Greek Goddess.
What does the logo mean... Show more content on Helpwriting.net ...
The first endorsement with Nike is Llie Nastase. Nastase was a Romanian and played professional Tennis. Michael Jordan is worth over one billion
dollars. A big chunk of his net pay comes from Nike. Jordan has made more money from Nike than the NBA. Lebron James is the top endorsement
when it comes to active NBA players.
Lebron James is the go to athlete if you want him to endorse for you. Lebron James signed a lifetime contract deal with Nike. Lebron will get
four–hundred to five–hundred million dollars. Lebron is the highest paid athlete in the NBA.
Now when it comes to endorsing anybody Michael Jordan is the biggest with Nike. Michael Jordan is the top endorsement with Nike, getting sixty
million a year. Lebron at number two with thirty million, Kevin Durant with $28.5 million at number three. Christian Ronaldo getting $21.7 million in
at number four. Next is Tiger Woods getting twenty million dollars. Then Kobe Bryant at fifteen million dollars. Roger Federer getting twelve million
dollars. Lebron James is number six in top highest paid athletes as of 2015.
Nike was introduced in 1971, as a small organization which has grown into a multi–billion organization, as one of the top sellers of sports apparel as
well as having

Air Jordan History
Air Jordan has been a huge part of the shoe game ever since they first came out in 1985. When Nike first saw Michael Jordan's performance in
college they immediately took action with him he got drafted into the NBA.. With all of his athletic ability not every game did he always play
like the superstar he played like as we know him today. Yet his shoes still did sell pretty well for his first and second years playing in the NBA. As
the years went by Michaels show performance got way better by averaging 30 points a game, and that's when his shoes went crazy in selling.
Everyday there were about several million pairs of Jordans selling each day. To think that Air Jordan could've never existed afterMichael Jordan tried to
get his agent to get him a deal with Adidas. But Nike pulled out and got Jordan to sign with them.(Elder, 2013) Nike noticed what a tremendous
impact that Jordan had in the NBA. In matter of fact he played so good that Nike wanted to make him his own brand of shoes called Jordan. The
first pair of shoes they made called the Air Jordan 1s weren't selling or changing the game so they had to make a good color that opened people's eye.
Then with the smart marketing plan from the NBA commissioner, the NBA fined Nike 5,000 dollars... Show more content on Helpwriting.net ...
They still sell thousands of shoes a day. In December 2015 they sold 1,073,649 of the Jordan 11. That's just one pair of all the shoes he has in one
month. SportscanInfo reports that 383,094 men's pairs and 690,555 kid's pairs were sold, bringing in $131,759,122 for sneaker retailers in
December.(Dunne, 2016) When Nike released the Jordan 11 "Legend Blue" they got 80 million dollars in three hours.(Gotty, 2014) Jordan was a true
legend. He's arguably the best basketball player in NBA nation and has the second most selling shoe in the world and he is retired. That's what makes
him such a successful person as a retired person

Nike Just Do It Campaign
Nike "Just Do It" Campaign Meaghan Carter–Morris Valdosta State University The campaign I decided to research was the "Just Do It" campaign
done by Nike. Named after the Greek goddess of victory, it is no surprise that Nike has been one of the most successful sports apparel franchises in
history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking
a profitable career without giving up his love for sports, Phil Knight ventured out into the field entrepreneurship by taking a trip to Japan upon
graduating college. It was there he came across the Tiger brand running shoe. Impressed with the style and low cost, Knight had a few pair shipped to
his home in... Show more content on Helpwriting.net ...
Battle Cries have a call to action and are 'sticky ' because of words or phrases that are unexpected and memorable. 'Just Do It ' is the articulation of
Nike 's brand personality to this day "Just Do It," essentially implies that the individual consumer possess a certain level of responsibility or control. It
was reported that during a meeting, Dan Wieden complimented Nike for its can–do attitude saying; "You Nike guys, you just do it." Studies also state
that Nike 's "Just Do It" slogan is probably "one of the most inspirational brand statements of all time." "Just do it," is also a phrase that can be used
to describe taking charge of something. This overlaps the concepts we learned in Chapter 7 about Heider's Interpersonal Impression Formation and
Attribution. As human beings, we tend to justify our behavior with external or internal factors. The book also refers to these as locus of control. Nike
capitalized on America's fitness craze by making fitness an internal factor as opposed to external. The title of the campaign itself implies that instead of
waiting for the "right" conditions, making fitness a priority is a personal decision. In 2007, Nike released a commercial supporting this campaign
entitled Awake. The entire commercial took the viewers on a journey through the morning rituals of different athletes. Every athlete woke up right
before the sun rose to begin their training. The commercial was high energy and the intent to motivate the viewer to strive

A Proposal For Famous Footwear
JORDAN A PRESENTATION FOR: Famous footwear re: Jordan's Presented to: Balkar Sidhu Presented by: Kardo Ali Date: Oct.16, 2017
OBJECTIVES The purpose of this draft proposal is to demonstrate, to Famous footwear, the advantages of signing a contract with Jordan. Famous
footwear will be able to provide their more younger clientele with a more trendy type of sneakers. These exclusive sneakers will be targeted more to
men (18–25) whom know that Jordan's are a combination of the shoe and the design. These sneakers are affordable to everyone because Jordan has
different types of sneakers so that everyone can afford them and they are usually really valuable sometimes their resale price can go up too $1000 .
Famous footwear can present their premium sneakers to their middle–class clients with a unique opportunity too boost their clientele in the area. My
first objective: To demonstrate how Jordan is the best option as opposed to other sneaker brands. Jordan has established itself as the premiere
designer brand in athletic/casual footwear which means if famous footwear purchases from us their clientele will improve with a high boost in sales.
My second objective: I will show the buyer how my product has a higher price but how Jordan will effect Famous Footwear more effectively then all
other competitors in the show industry. I will provide visual aids on how Jordan's Trendy sneakers have took over the market and how this will help
Famous Footwear get back into

Nke I2 Erp
Nike I2 ERP Implementation Failure Case Study
February 9, 2014
Shafer Minnick
Morgan Correll
Jeff Harvey
Nike stands as the World's leading producer of Athletic Footwear, Apparel and Equipment. As of 2013 they held complete ownership or joint venture in
the following companies:
пѓјNike Brand
пѓјCole Haan
пѓјConverse
пѓјHurley International
пѓјUmbro Athletic Wear
пѓјNike Golf
пѓјJordan Brand
This is a rather long and somewhat surprising list to many, based on some of these brands are portrayed as competitors in the daily consumer
market. Nike products are sold in over 170 countries worldwide through their network of 700 retails stores. They have 38,00 Nike employees
worldwide, based in those retail store, or one of 65 ... Show more content on Helpwriting.net ...
Nike plans to operate with open communication and within a transparent and collaborative approach.
Fig. 1 The Nike Value Chain
пѓјPlan – At the core of our business is a plan– our opportunities, our resources and our values. It's who we are. What we believe. And how we get
things done.
пѓјDesign – Form. Function. Superior performance. Minimal impact. While our designers always strive to create products that are faster, lighter and
stronger, they also pay close attention to smarter.
пѓјMake – Ideas don't become reality by magic. For a global business, it requires people, materials, tools, knowledge, skill and a whole lot of

coordination. We contract with more than 900 factories globally to make products from our designs.
пѓјMove – We ship products wherever and whenever they are needed, to get to thousands of partners and millions of consumers around the world.
Airplanes, boats, trucks and trains are the tools our transport providers use to overcome the obstacle of distance every day.
пѓјSell – Nike operates more than 750 retail stores around the world across all our brands. Beyond selling products, each location strives to be a
rewarding experience for its consumers and an asset to its community. The stores are in leased space. While NIKE and our Affiliate brands sell
primarily through retail partners not owned by our company, our focus is on the impact of the selling we do in our own stores.
пѓјUse – Once you

Air Jordan Ad Analysis Essay
Advertising is an art. It has the power to tap into a consumer's conscious, as well as, unconscious thoughts and make them feel a wide range of
emotions. Air Jordan embodies this ability perfectly. Their bold and iconic advertisements pinpoint certain cultural values that deeply touch
consumers, thus allowing them to dominate the sneaker world. The Air Jordan advertisement I chose is fairly simple. It's centered around a group
of young men, mostly minorities, playing basketball. They're on a concrete street court that is fairly dilapidated and littered with graffiti. The
players are all wearing simple, worn out clothes, however they all have on high end Air Jordans. The main person in the ad is dunking over all the
other players into a tattered hoop. They're all trying to block him but it looks as if nothing can get in his way. Under this scene there is the words,
"Rise Above", and slightly to the right you can see the Air Jordan logo. Overall, the ad projects an urban, yet colorful vibrance... Show more content on
Helpwriting.net ...
At surface level, it is easily understood through the ad that wearing Jordans can improve your basketball skills and help you dunk. This is further
emphasised by the word "Rise Above", implying that he is rising above everyone to dunk. However, through a deeper analysis, you can find a
similar message that applies to life obstacles. Seeing that Air Jordan is a fairly popular shoe amongst low income and minority communities, I feel
that this ad persuades its consumers by appealing their sense of struggle. They do this by showing a young black man, in the "hood", overcoming his
obstacles and succeeding. In this light, the words "Rise Above" convey that you can escape a bad situation and thrive. All in all, Air Jordan caters to
certain people's sense of helplessness and uses their shoes as a symbol of hope to gain their consumers

Nike : The Man Of The Basketball Shoe
Before Michael Jordan became the prophet of the basketball shoe, he was the face of the basketball court. It was 1984 and a young, fresh–faced kid
from North Carolina astonished the sports world by earning both a collegiate national title and an Olympic Gold Medal ("The History"). At the same
time, the fast–rising sports apparel brand, Nike, had experienced something it never had before: a quarterly loss (Rovell). The two seemed to be a
perfect match; the rising star of Jordan was just what Nike needed to turn things around. Suffice to say, Nike inked Jordan to a hefty contract– five
years and $2.5 million, to be exact. ("The History"). What came next was the birth of what would forever change the basketball shoe, the Air Jordan
line. The first of its kind was the Air Jordan I, which was introduced in 1985 and was quickly banned by the NBA for violating its rules applying to
colorful wear ("The History"). Nike, in response, used this as a medium for advertising since lot of buzz began to hover the shoe; selling for $65,
the Air Jordan I was the most expensive basketball shoe on the market ("The History"). Many more versions of Air Jordans were released and, in fact,
are still being released to this day. The shoes' popularity only increased, as their name–bearer, Michael Jordan, put together one of the most impressive
careers of all–time. Jordan won six championships and holds a multitude of personal records. The brand's advertising campaign, which utilizes Jordan's

Marketing Plan For New Uniforms Essay
In August of 2016, we will work with designers to design our custom designed NBA jerseys for the NBA and for retail sell and we expect to have
the jerseys ready to display by the middle of September. In October, we will present our jerseys to public and make them available for sell on them
online our website and sport apparel stores and we plan to target our audience by advertising on social media such as Twitter and Instagram. We
will display our jerseys in fashion and sports magazines and we plan to have this completed by the second week in November. During December,
we will target young rookie NBA players to market our jerseys and we will target the players by providing them with an endorsement deals with
our company and we expect to have this completed by the beginning of February 2017. During March and April, we plan to attend fashion shows
with our designers and present our newest edition of jerseys by having NBA players and models wear our jerseys at the events, which we plan to
attract new customers and business relationships with designers and companies to help our company grow more in profits and expand on the
different creations of jerseys. We will determine the goals of the marketing plan have been met by analyzing the feedback and reactions people have
at the fashion shows and on social media. There are many people that are on social media that will be a person's worst critic and it would be best to
hear what the say and get their reactions because we will know

Manufacturing Practices of the Footwear Industry: Nike vs....
Of all the major fads and trends surging through popular culture, none is more prevalent than flashy footwear. Mainly with athletic sneakers, the
footwear industry has experienced a major influx in the demand for the output of iconic shoes. The current manufacturing practices of the sneaker
industry, in particular companies such as Nike, Reebok, Adidas, and New Balance, takes place all over the globe. With the industry experiencing severe
competition and the product requiring intensive labor, firms are facing extreme pressure to increase their profit margins through their sourcing
practices. No competing sports brand is more eminent and internationally established than Nike, Incorporated. Introduced to the world in 1964, Nike
has made... Show more content on Helpwriting.net ...
Nike currently enjoys a 47% market share of the domestic footwear industry, with sales of $3.77 billion (Van Dusen). Nike has been manufacturing
throughout the Asian region for over twenty–five years, and there are over 500,000 people today directly engaged in the production of their products
(Van Dusen). They utilize an outsourcing strategy, using only subcontractors throughout the globe. Their majority of their output today is produced in
factories in China, Indonesia, and Vietnam, but they also have factories in Italy, the Philippines, Taiwan, and South Korea (Van Dusen). In the1990's,
Nike was investigated for underpaying worker in Indonesia, child labor in Cambodia and Pakistan, and poor working conditions in China and
Vietnam. They later faced further allegations of wage law violations, excessive overtime, physical abuse, and unsafe working conditions which
surfaced from its suppliers and in 1992 (Ruiz 1). Nike responded to its sweatshop labor image by developing its Code of Conduct and labor practices
in the company's Safety, Health, Attitudes of Management, People Investment and Environment program. Nike's suppliers were obligated to comply
with the basic labor, environmental and health and safety standards. Nike's suppliers were required to observe, sign and post within their factories this
Code of Conduct. Ever

Retro Air Jordan Research Paper
My life can be found in numerous shoe boxes on the top of my closet. There are shoes of various shapes and sizes, but they all contain different
pieces of my heart. Each shoe is a key that unlocks different feelings and attitudes that dictate my day. Those boxes contain my sneakers, in which my
style, versatility, expression, and identity are reflected. My sneakers allow me to step out of my comfort zone because they make up for the
self–assurance I'm missing. Upon entering high school, sandals and average sneakers were no longer good enough. Instead I became more
comfortable with myself when I was introduced to the Retro Air Jordans. It was then that I realized my sneakers had become a reflection of my
identity and individuality. One of... Show more content on Helpwriting.net ...
One pair that has always stood out to me is my Nike Air Jordan 6 "Maroon." With an off–white & maroon color scheme, I've always found them
special: simple but stylish. Detail is important to me, so I apply the same attention to detail I put into my sneakers into my life. With every decision
I make, I consider all potential outcomes. The preference of color, design, and purpose in a sneaker is just as important as value, risk/reward, and
knowledge are in life. If the sneaker doesn't seem, look, or feel right, I won't get them. The same concept applies to my life when making important
decisions. The possibilities are endless, so I want to make the right selections. Not only are sneakers a part of my identity, they are a part of my
self–expression as well. Listed in my top 5 favorites is my Air Jordan 7 Retro "Bordeaux". The color scheme of burgundy and dark yellow mixed with
black and grey is such an eye–catcher, just like my 5'10" height, brown skin complexion, and sensible fashion. The shoe brings out confidence, and as
a result, I feel in control and unstoppable whenever I put them on. It goes deeper than just buying another pair of sneakers to me, they're a declaration
of my personality and

Essay On Sneakerheads
Sneakerheads A sneaker to many is simply a high or low shoe that is usually made of fabric such as canvas, with a rubber or synthetic sole.
However, for "Sneakerheads" it is not just only a canvas with a rubber or synthetic sole but, a door that's opens a world of respect and satisfaction
or even to a secondary market. There are two types of Sneakerhead's. One being the sneakerhead who collects, trades and/ or admires sneakers as a
form of as hobby as stated by Matt Powell. (forbes1.) While the second sneakerhead's are composed by opportunist, who have the intent of only
reselling the sneakers. This creates the reseller within the sneakerhead community. Sneakerhead's are composed of different ages however, the median
age is nineteen and most sneakerheads start in high school (Cunningham,4.) How do these young sneakerheads make a business of what they love? The
rise of the Secondary Market Limited; that word is the... Show more content on Helpwriting.net ...
If companies continue to develop limited and collaboration sneakers, the market will continue. Furthermore, the secondary market as well continues
to excel is because of the emotional attachments sneakerheads have to these sneakers. The shoes to sneakerheads are an expersion of who you are
but also a way to express your own uniqueness and sepreate from the sameness in society (Caroline Cunningham, 5.) A sneaker to some maybe a
door to expression, but with these findings. A sneaker is more than that, it 's a gateway to invest. It is not like any other products that deploy in value
once worn or once even bought from the store. A sneaker is a product that once worn or bought can make you more money than what you put into it.
In fact it can even make parents think that their teenagers are selling drugs but in reality they are selling sneakers (Luber,4.) The secondary market a
world that can take you to the stock

Michael Jordan's Sneaker Culture
Sneaker Culture: The Nike MJ Affect
One man's action in 1985 took a fashion trend and turned it into a global phenomenon, that one company took full advantage of It., Nike. Nike created
the "Air Jordan Brand" with Michael Jordan's actions in 1985. Phil Knight the creator of Nike looked at Jordan's actions as an opportunity to boost the
"Sneaker culture" in which it did. Michael Jordan is now the first athlete to be pronounced a billionaire. Michael Jordan's "Air Jordan Brand" has
impacted communities, families and the economy as well as fashion itself. The "Sneaker Culture is a global phenomenon that other companies have
took advantage of.
1964 marked the creation of "Nike" which at first was called "Blue Ribbon sports". Nike was created by Phil Knight and Bill ... Show more content on
Helpwriting.net ...
(NIKE INC) Which later led them to selling the shoes out a truck at track meets. They later became very success and opened a store in Eugene,
Oregon. In 1971 they grew away from Blue Ribbon sports and created the world famous "Swoosh" Trademark "Nike". The company launched its
first selection of athletic shoes in 1972. In the Early 80s there was a young superstar named Michael Jordan. He was a young star at the University
of North Carolina at the time and you know companies they sell basketball shoes want the young starts but this guy right here was the "Real
Deal". Before he signed with Nike he was really into converse which he wore during college. But as Jordan Nike was rising too. Nike was
becoming a star in the Fashion world and sneakers. Revenue was growing and Nike need young starts to really boost the company. Nike moved in on
Jordan. At first Jordan was not interested in Nike. But the came Phil Knight with a plan that Jordan looked at as the future of shoes. Nike later offered
Jordan an offer than he could not resist. They offered him $500,000 a year over the next couple years. That deal became the biggest endorsement

Air Jordan 1 Case Study
4.Air Jordan 1 Golf: Air Jordan Brand has officially revealed the Air Jordan 1 Golf Shoe, which would be released in a classic "Chicago" color–way as
well as a metallic silver and white color option. This limited design, features a few notable changes to the original Jordan 1 basketball shoe. It includes
extra padding providing additional support and comfort around the ankle, with a Jump man logo on the tongue, a waterproof upper and a Nike free
inspired out–sole with soft spikes. February 2017 Air Jordan Release Date for Air Jordan 1 Golf We expect the Air Jordan 1 Golf to be released on
February 10th, in its white/black varsity red and white/metallic silver color–ways at Nike.com and other selected retailers. The retail price has been set
... Show more content on Helpwriting.net ...
The retail price has been set at $120 USD. 9.Air Jordan 5 "Take Flight": The Air Jordan 5 Take Flight, is a premium release of the Air Jordan 5, that
is part of the Jordan Take Flight Collection. The Jordan is designed in a Sequoia, Vachetta Tan and Metallic Gold color scheme. The Air Jordan 5
takes its design cue from P51 flight bomber jacket. Features include a leather wrapped mid–sole, a new construction technique to Jordan 5 which
beautifully grounds the Sequoia–Green silhouette and balanced by premium materials all through the upper. February 2017 Air Jordan Release Date
for Air Jordan 5 Take Flight The expected release date of the Air Jordan 5 "Take Flight" is Saturday, February 11th, 2017 at selected Jordan Brand
retail stores. The retail price has been set at $400

Case Study Brand Jordan: Selling a Legend
Case Study Brand Jordan: Selling a Legend
Introduction
March 2006 – Larry Miller, President of The Jordan Brand, finally had a few moments to relax. He sat in his office in the Jerry Rice Building at the
Nike World Campus in Beaverton, Oregon, taking in the late afternoon sun. The latest advertising campaign was a success and sales were at an
all–time high. But Miller knew that now was the time to plan for tomorrow's success. He turned to the briefs on his desk, which contained various
recommendations about how to improve the Jordan Brand's collection of athlete endorsers. Four potential endorsers in particular stood out, each
representing a new strategic direction for the brand to take. Miller needed to decide which, if any, of ... Show more content on Helpwriting.net ...
In 1996, he appeared in a movie called Space Jam, in which he received top billing along with cartoon character Bugs Bunny. He again proved to be
a trendsetter as athletes began to appear more often in feature films and endorse more products unrelated to sports. Certain people within Nike,
among them Howard White and Tinker Hatfield, believed very early on that Jordan could be much more than an athlete who endorsed shoes. As early
as 1988, there were plans to start a brand around Michael's unique personality and wide appeal (see Appendix X).
Michael Jordan Achieves Immortality
Between 1991 and 1998, Jordan won six NBA titles with the Chicago Bulls and an Olympic Gold medal for the U.S. Basketball team. Having also
earned five MVP awards and ten NBA scoring titles, he became one of the most decorated athletes of all time. After winning three consecutive NBA
championships concluding with the 1992–93 season, Jordan retired from basketball in order to compete as a professional baseball player. After a short
and mediocre baseball career, he returned to play for the Chicago Bulls in 1995. Every bit as much the leader and competitor he had been before,
Jordan won another three consecutive NBA championships before retiring once again after the 1997–98 season.
Jordan also accumulated many famous moments such as game winning shots and extraordinarily athletic plays that helped to define his

Air Jordan Marketing Statement
Have you ever seen someone wearing a very rare pair of shoes that you have never seen before? Have you ever wondered how they got these shoes and
how much they cost? Believe it or not Nike's Air Jordan line of shoes has been at the forefront of a decade–long sneaker craze, which has grown so
much it has become its own stock market. Jordan's have been popular for many years and it is shown throughout pop culture, the increase in price and
demand, the resale market that has skyrocketed in the last five years, and the history behind the shoe that made them so popular. Jordan's are very well
advertised through several popular outlets.
First and most importantly Air Jordan's have seen a resurgence even decades after Michael Jordan's retirement from ... Show more content on
Helpwriting.net ...
The action of reselling these sneakers for a higher price that at retail outlets has become a cornerstone in the industry and sneakerhead culture in
general. Resellers, depending on the demand and hype, can make a profit of thousands of dollars by obtaining a pair for retail value, and then selling
them back to another consumer for a much higher price. Entrepreneurs that are familiar with this practice have created centralized places to buy and
sell Air Jordan's and other highly–coveted shoes. These can range anywhere from consignment stores, online stock markets, mobile phone apps, and
even personal pages on sites like Twitter and Instagram. Stores like New York City's Flight Club give sneakerheads the option to buy brand new
sneakers for a higher price, or they can sell an unworn pair in–store for a 90% profit. StockX is a very popular website that operates like the New York
Stock Exchange, with a constant flux in prices all driven by consumer offers and bids. The sneaker craze has transpired into such a large form of
profit for hundreds of thousands of people. Many of the top resellers in the industry do not have to work a traditional job to maintain a lifestyle and
bring in profit. StockX, Flight Club, and the GOAT iPhone app keep a percentage of each sale made on their platform, and thousands of sales are made
each hour. What was once questioned

The Drive Behind The Sneaker
Luke Kuba lmkuba@umich.edu English 125
Professor Balibrera
Due: June 18, 2015
Essay 3
The Drive Behind the Sneaker Ever since I was an 11–year–old prepubescent child, I have been in love with sneakers. Now we aren't just talking any
type of sneakers that you would wear on any normal day. No. I am talking the high–class stuff. Those Air Jordans that you see in a glass case in some
fancy sneaker store in the middle of New York City. I took a huge liking to these sneakers, falling in love with each pair that I had owned. As I got
older, to my surprise, I found that there wasn't a small group of people on Long Island that were exactly like I am with sneakers, but instead a gigantic
population across the world. I found that there were ... Show more content on Helpwriting.net ...
I took my journey to NoJo kicks in Detroit in order to find out what was driving the people who were running the store. When I went, I spoke to
Pete Beletskiy, who founded NoJo, and named it after his two sons, Noah and Jordan. I asked Pete what had driven him to open the store, and he
said it was his son that had led him to open up shop, stating "My son Noah had always been into shoes, buying and selling online. I saw how much
money he was making and how successful he was, and I decided to take this a step further. I started looking into the idea of opening up a luxury
sneaker shop, and decided it would be the smart move to open up shop in the heart of the city." As excited as I was to take my journey to NoJo, it
ended up pretty flat for me. I was disappointed to find out that the owner of the shop was simply just doing it to make money and was only
inspired by his son to open up shop. He was not very interested in sneakers himself, but saw it as an easy business opportunity and took advantage
when given the chance. I decided that I would have to take this study into other hands. I needed to interview other people and get different opinions.
But first, I had to do my proper due diligence on the subject. To start my quest, I first needed to go over all of the background information that I could
get on these sneakers, to see where it could possibly be stemming from. The first Air Jordan, or the Air Jordan I, came out in 1984, in red and

How Did The Greek Culture Influence Air Jordan Culture
One man's action in 1985 took a fashion trend and turned it into a global phenomenon, that one company took full advantage of It., Nike. Nike created
the "Air Jordan Brand" with Michael Jordan's actions in 1985. Phil Knight the creator of Nike looked at Jordan's actions as an opportunity to boost the
"Sneaker culture" in which it did. Michael Jordan is now the first athlete to be pronounced a billionaire. Michael Jordan's "Air Jordan Brand" has
impacted communities, families and the economy as well as fashion itself. The "Sneaker Culture is a global phenomenon that other companies have
took advantage of.
1964 marked the creation of "Nike" which at first was called "Blue Ribbon sports". Nike was created by Phil Knight and Bill Bowerman. At first ...
After Nike signed Michael Jordan Phil Knight came with the idea that Michael Jordan could have his own logo or his own brand under are name.
Nike needed that new style or something that would change the game. Since they had Michael they needed ideas. Jordan needed a name and a
shoe. So Jordan Used his last Name to create the "Nike Air Jordan Retro 1". But the turn for success in Jordan's really came during the year 1987.
Jordan shoes were selling like hot cakes. But even before success there was another downfall for Jordan. Jordan's original designer was a failure
after The Air Jordan 1. But Nike made some adjustments and they hired the soon to be "Legend" Tinker Hatfield. Tinker came in with a idea that
would forever change The Air Jordan Brand. Tinker designs inspired Jordan. When Tinker ideas went on the market. The Air Jordan Brand really
took off. The Brand became a household name. And Month after Month. Retro after retro and Jordan while playing started winning titles and
becoming a legend. Jordan became a household name. Many people started endorsing Air Jordan Brand. Players in the NBA started wearing air
Jordan's. Phil Knight's vison came to truth for the brand. Now Air Jordan Brand is worldwide and have become a National corporation and have a
lot of partnerships across the world in places including China, Europe and India. Phil Knights Vison for "The Air Jordan Brand" was exactly what he
wanted it to be. Even though there was many downfalls Jordan's Career turned out as good as his

Air Jordan Ads Analysis
The Air Jordan by Nike is one of the most iconic sports marketing brands ever introduced and in particular one of my favorite sports brands.
Michael Jordan, the founder of Air Jordan, was known for his record breaking basketball skills. He had an insane jumping ability and showed it in
the 1988 NBA Dunk Contest when he soared from the foul line all the way to the basket for the slam. Some might say MJ flew the 15 feet to the
basket. This ability Michael had set the brand name, Air Jordan. The Air Jordan 6 Black Infrared is oneMichael Jordan's signature shoes. Throughout
the brands advertising, the words air and fly are often incorporated. From saying such as "Fly Like Jordan" or "Air Jordan Has Landed", the idea of
Michael's ability to fly to the basket is integrated throughout most of his advertising. This specific advertisement, "Why Drive When You Can Fly?",
uses this concept to promote a specific product of Air Jordan, the Air Jordan 6. In a literal way, the advertisement is saying that this shoe will give
you the ability to fly as did Michael Jordan. That instead of driving, lace up the Air Jordan 6 and fly to the destination. From personal experience ...
Looking at it from a realistic and marketing standpoint, Air Jordan is trying to promote their product by saying these shoes increase a person's jumping
capacity. Often, shoes that are lightweight, comfortable, and higher quality can improve athletic performance. Put it this way, abasketball player
wearing a pair of work boots that weigh a ton and are uncomfortable would not be able to jump as high as someone wearing a lightweight and
comfortable shoe. Air Jordan is promoting their comfort and featherlike shoes by exaggerating that these shoes will make you take off like a spaceship
into the

Air Jordan Vs Converse Essay
Footwear also known as shoes was invented to protect a person's foot while doing various activities, primarily created for functional and practical use.
However, shoe design has constantly evolved throughout history and from culture to culture. The notion of complementing your outfit with the perfect
shoe has been the impetus of design and many styles of shoes; such as high heels, flats and sneakers. Modern footwear varies widely in design,
comfortability and cost. Nike is a multinational company that offers many types of footwear and has been a leading pioneer in the retail market for
decades. Air Jordan's and Converse are notably Nike's most proverbial brands. These two brands are a quintessential example of a price difference
within the same corporation. ... Show more content on Helpwriting.net ...
The demand for different designs and styles, eventually changed the cost and the history of these ordinary sneakers. Air Jordan's', notably the most
famous sneaker ever made, is designed and owned by Michael Jordan. Footwear sales sky rocketed in 1984, when Michael Jordan signed a contract to
wear the now famous Air Jordan. Air Jordan is manufactured in China and allegedly costs Nike a little over $16 to make a pair. Yet, Air Jordan's are
priced at anywhere between $100 to $600 a pair, depending on the style and color.
The pricing strategy for this brand is value based. The selling price is determined not by the cost of the goods, but by the status that buyers think they
are valued. Consumers measure the quality of Air Jordan's by the quality of Michael Jordan's skillful tactics on the basketball courts and are willing to
pay a pretty penny to be like Mike, hence their well–known motto "I want to be, I want to be like Mike." Statically, the value based price strategy is
effective for this brand because Air Jordan continues to be Nike's best selling shoes, even after Michael Jordan's

The famous basketball shoe Air Jordan's, are the number one shoe bought by consumers. The Air Jordan shoes originated from no one but the
basketball star Michael Jordan. His shoes not only were a hit on the court, but also shortly became a fashion statement with years to come. Jordan took
his skill on and off the court to further his business with his shoes. Jordan was known as the best and most prolific basketball player in the world, but he
was not always acknowledged on that standard. He was born in Brooklyn, New York and was one of five kids. When he was only a baby his family
moved to North Carolina. In High school in his sophomore year, Jordan tried out for his team's varsity basketball team. He didn't make the team and
was deemed to

Air Jordan Research Papers
Michael Jordan sneakers are one of the most popular shoe brands of all time, a must have item of the 20th and 21st centuries. Almost everyone has
a pair, whether it be sneakerheads or average joes. However they do not come without sacrifice. They should be made cheaper and more available
to the public because, people sometimes have to stand in line for days just to get the pair that they want, they are priced from $100 to $300 which is
incredibly overpriced compared to the market value of most other shoe brands, and there have been countless cases of violent acts over the Jordan
brand shoe due to it's high price and scarce availability.
In 2015 Michael Jordan partnered with Marshall "Eminem" Mathers and Carhartt ... Show more content on Helpwriting.net ...
"Eminem, Michael Jordan Announce Sneaker Collaboration." UPI Sports, UPI Sports, 3 Nov. 2015. Points of View Reference Center,
search.ebscohost.com/login.aspx?direct=true&db=pwh&AN=B92Z3548137307. Accessed 8 Mar. 2017.
Freeman, Huey. Herald & Review (Decatur, IL). Herald & Review (Decatur, IL), 2011, Herald & Review (Decatur, IL), search.ebscohost.com
/login.aspx?direct=true&db=nfh&AN=2W63300186681. Accessed 8 Mar. 2017.
Gallagher, Jim. St. Louis Post–Dispatch (MO). St. Louis Post–Dispatch (MO), 2014, St. Louis Post–Dispatch (MO), search.ebscohost.com
/login.aspx?direct=true&db=pwh&AN=2W61148987876. Accessed 8 Mar. 2017.
Rogers, Brian. Houston Chronicle (TX). Houston Chronicle (TX), 2016, Houston Chronicle (TX), search.ebscohost.com
/login.aspx?direct=true&db=pwh&AN=2W6147206594. Accessed 8 Mar. 2017.
"WRONG SHOES Heir Jordan's $3m Blow." Mx, Y, 23 Oct. 2009, pp. 21
–21. Newspaper Source, search.ebscohost.com
/login.aspx?direct=true&db=nfh&AN=200910231021934661. Accessed 8 Mar.

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