3. Passion
• Passion is the strong belief in your
content, that it will add value to your
audience in a way.
• This belief makes one creatively work
through different variables like audience
reaction, technical disruptions to make a
complete presentation.
• This belief also helps you customize the
case-studies, examples, Q&A’s, etc.
4. Poise
Poise is about keeping calm and in control while under fire or under
pressure. For having poise:
a. Be focused on the audience’s needs: How your speech-inputs add
value to their business or life.
b. Adapt fast: have a mental preparation to change strategy vis-à-vis
your audience. They could be:
i. Friendly ii. Apathetic iii. Hostile
5. Poise for 3 types of audience
i. Friendly: They cooperate with you. So, add more customized
examples. Plan small Q&A sessions.
ii. Apathetic: They judge your ideas vis-à-vis other competitors.
Provide balanced information, i.e. both pros and cons. Your target
is to give subtle hint to why your ideas work better.
iii. Hostile: They resist accepting your ideas. Agree with your
audience’s viewpoint. Make them believe you also agreed with
their idea, until you came across a situation / data that changed
your view. Also, keep your presentation short, as the time-window
of attention is lean.
6. Illustrations
• They are the types of examples and infographics that you use for
your presentation. This includes two things:
i. Customize examples as per your audience.
ii. Use infographics to fit data visualization.
7. Illustration: i. Customize your examples
Customize your examples as per
the age, education level, socio-
economic background, etc of your
audience. Your target is to help
your audience digest the concepts
at their level of perception.
8. Illustration: ii. Use infographics
ii. Use infographics to fit data
visualization.
For example, a presentation on market
share of different businesses is better
shown through a pie chart.
Comparative analysis of two market
trends through years is better shown
through bar graphs.
