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Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are enabling their sales teams. That was the powerful message that David Taylor gave to the Analyst Relations Forum in London in October 2014.
Taylor is one of Europe's most respected experts on the topic. Vodafone just appointing David to a senior communications role after a year in which he's led Kea Company's sales enablement work. For 15 years he held leadership roles at Cisco, running market intelligence and then analysts relations in EMEA and emerging markets.
The presentation is available as both a podcast at http://lighthousear.podbean.com and as a downloadable PDF at slideshare.net/dchapple.