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How Splunk connects
Salesforce
Christopher Nelson, Senior Director IT Business Applications, Splunk
Chris Purpura, GM Clou...
Watch the recording of this webinar!

Click the link in the
description to watch an
on-demand version of
this webinar!
Speakers

Christopher Nelson
Senior Director, IT Business Applications
Splunk

Chris Purpura
GM, CloudHub Cloud Platform
M...
The world is bursting with things to connect

+2000 cloud
applications
today

5.6 billion
terabytes
of data
2014

50 billi...
$

SaaS market today
2020 prediction: $140B

B
Forrester Research, 2012
The Promise of SaaS

•
•

•

‘Swipe’ to turn it on
Cloud operating model
drives economic
efficiencies
Scale as you go thro...
%
of companies run SaaS applications
Gartner CIO Survey, 2012
The Dark Side of SaaS

Best of
Breed Apps

Low Barrier
to Buy

Existing
Legacy
Investments

Silos

8
# of SaaS applications running in the
Enterprise in 2012
Gartner CIO Survey, 2012
Let’s just look at CRM alone
Single customer view across applications

Analytics

Campaign
Management

Marketing
Automation
Mobile

Social
Engagement

...
Single customer view across applications

Analytics

Campaign
Management

Marketing
Automation
Mobile

Social
Engagement

...
Challenges in attaining a single view

Campaign
Management
Analytics

Marketing
Automation
Mobile

eCommerce
& Storefront
...
Challenges in attaining a single view

Campaign
Management
Analytics

Marketing
Automation
Mobile

eCommerce
& Storefront
...
Challenges in attaining a single view

Campaign
Management
Analytics

Marketing
Automation
Mobile

eCommerce
& Storefront
...
Challenges in attaining a single view

Campaign
Management
Analytics

Marketing
Automation
Mobile

eCommerce
& Storefront
...
Silos create challenges

Business impact
•
•
•

Disjointed, duplicated
and inaccurate data
Painful, manual
processes
No co...
It’s everyone’s problem

CXO

Finance

IT
HR

Sales & Marketing
It’s really a connectivity problem

SaaS

APIs

SOA
Copyright © 2012 Splunk, Inc.

Splunk - MuleSoft
Christopher Nelson,
Sr. Director of Business
Applications
Splunk Company Update

Company
(NASDAQ: SPLK)

2004

founded

2006

first software
release

HQ

San Francisco

Business Mo...
The Accelerating Pace of Data
Volume | Velocity | Variety | Variability

Machine data is the fastest
growing, most complex...
Application Portfolio
All Cloud

Servers

Storage

23
Business Drivers for Change
•

Streamline order fulfillment process by quarter end

•

Manual deal updates led to errors i...
Issues with other “Cloud” Integration Platforms
Adapters: Very few and nascent native adapters to Cloud applications
SOA: ...
MuleSoft Selected
MuleSoft (CloudHub) is a good overall fit for the
growing Splunk IT footprint.

Best SaaS application/Cl...
Anypoint Platform makes connecting easy

27
Anypoint Unified Portfolio

28
MuleSoft Anypoint Ecosystem

Services & Training

SaaS/ISV’s

>100 partners globally

Value Added Resellers

Infrastructur...
Upcoming events

Meet with MuleSoft at a Salesforce1 tour in your city:
• Philadelphia, 3/6
• Boston, 4/2
• Chicago, 4/24
...
Upcoming SlideShare
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How Splunk connects Salesforce

4,182 views

Published on

Watch recording: http://www.mulesoft.com/webinars/cloudhub/how-splunk-connects-salesforce

What if you could streamline and automate your business processes like quote to cash? Hear how Splunk is connecting Salesforce and NetSuite with MuleSoft from Christopher Nelson, Senior Director of IT Business Applications at Splunk. Chris Purpura, VP of Business Development at MuleSoft will show you how the Anypoint Platform from MuleSoft allows you to manage your complete business with Salesforce by unlocking your back office data through integration.

You will learn how to:

Connect Salesforce to back office applications like SAP, Oracle and NetSuite
Modernize and automate processes like quote to cash and order fulfillment
Get up and running quickly to increase time to value and ability to process orders
Maximize the value of your IT investments through integration

Published in: Technology
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How Splunk connects Salesforce

  1. 1. How Splunk connects Salesforce Christopher Nelson, Senior Director IT Business Applications, Splunk Chris Purpura, GM CloudHub Cloud Platform, MuleSoft
  2. 2. Watch the recording of this webinar! Click the link in the description to watch an on-demand version of this webinar!
  3. 3. Speakers Christopher Nelson Senior Director, IT Business Applications Splunk Chris Purpura GM, CloudHub Cloud Platform MuleSoft 3
  4. 4. The world is bursting with things to connect +2000 cloud applications today 5.6 billion terabytes of data 2014 50 billion devices by 2020
  5. 5. $ SaaS market today 2020 prediction: $140B B Forrester Research, 2012
  6. 6. The Promise of SaaS • • • ‘Swipe’ to turn it on Cloud operating model drives economic efficiencies Scale as you go through subscription based licensing Faster time to value & lower TCO
  7. 7. % of companies run SaaS applications Gartner CIO Survey, 2012
  8. 8. The Dark Side of SaaS Best of Breed Apps Low Barrier to Buy Existing Legacy Investments Silos 8
  9. 9. # of SaaS applications running in the Enterprise in 2012 Gartner CIO Survey, 2012
  10. 10. Let’s just look at CRM alone
  11. 11. Single customer view across applications Analytics Campaign Management Marketing Automation Mobile Social Engagement eCommerce & Storefront Website Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
  12. 12. Single customer view across applications Analytics Campaign Management Marketing Automation Mobile Social Engagement eCommerce & Storefront Website Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
  13. 13. Challenges in attaining a single view Campaign Management Analytics Marketing Automation Mobile eCommerce & Storefront Website Social Engagement Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
  14. 14. Challenges in attaining a single view Campaign Management Analytics Marketing Automation Mobile eCommerce & Storefront Website Social Engagement Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
  15. 15. Challenges in attaining a single view Campaign Management Analytics Marketing Automation Mobile eCommerce & Storefront Website Social Engagement Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
  16. 16. Challenges in attaining a single view Campaign Management Analytics Marketing Automation Mobile eCommerce & Storefront Website Social Engagement Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
  17. 17. Silos create challenges Business impact • • • Disjointed, duplicated and inaccurate data Painful, manual processes No consistency across Web, Mobile, Retail, Call Center, or Partner ‘channels’ IT impact • • • • LOB implemented point to point solutions reduce visibility and control How to integrate at the speed of SaaS proliferation How to govern decentralized/replicated data How to handle hybrid scenarios (cloud and ground) 17
  18. 18. It’s everyone’s problem CXO Finance IT HR Sales & Marketing
  19. 19. It’s really a connectivity problem SaaS APIs SOA
  20. 20. Copyright © 2012 Splunk, Inc. Splunk - MuleSoft Christopher Nelson, Sr. Director of Business Applications
  21. 21. Splunk Company Update Company (NASDAQ: SPLK) 2004 founded 2006 first software release HQ San Francisco Business Model / Products On-premise Customers 6000+ 60+ of the Fortune 100 100 Largest license: Terabytes/da y In the cloud SaaS
  22. 22. The Accelerating Pace of Data Volume | Velocity | Variety | Variability Machine data is the fastest growing, most complex, most valuable area of big data GPS, RFID, Hypervisor, Web Servers, Email, Messaging, Clickstreams, Mobile, Telephony, IVR, Databases, Sensors, Telematics, Storage, Servers, Security Devices, Desktops
  23. 23. Application Portfolio All Cloud Servers Storage 23
  24. 24. Business Drivers for Change • Streamline order fulfillment process by quarter end • Manual deal updates led to errors in processing • Connect sales operations team, finance department and fulfillment team • Increase orders processed with real time fulfillment & sales order updates 24
  25. 25. Issues with other “Cloud” Integration Platforms Adapters: Very few and nascent native adapters to Cloud applications SOA: No ability to host web services or perform service orchestration. Only supports point to point data movement. On-premise hosting: Requires on-premise agent hosting IDE: No built-in Integrate Development environment Developer Community: No developer community or API’s for their Cloud platform. Audit/SOX/Security: No single sign on support 25
  26. 26. MuleSoft Selected MuleSoft (CloudHub) is a good overall fit for the growing Splunk IT footprint. Best SaaS application/Cloud hosting support overall. Hosted on AWS with high availability multi-region support. Largest number of connectors available with a connector SDK to build custom connectors. Big support of a developer community. Better resource availability/talent in the market. Partnership opportunities for Splunk integration connector product offering. Licensing cost slightly better than current Integration solution. 26
  27. 27. Anypoint Platform makes connecting easy 27
  28. 28. Anypoint Unified Portfolio 28
  29. 29. MuleSoft Anypoint Ecosystem Services & Training SaaS/ISV’s >100 partners globally Value Added Resellers Infrastructure
  30. 30. Upcoming events Meet with MuleSoft at a Salesforce1 tour in your city: • Philadelphia, 3/6 • Boston, 4/2 • Chicago, 4/24 • London, 5/22 • Atlanta, 6/12 • Toronto, 6/25 Save the date! MuleSoft CONNECT San Francisco May 28th & 29th 30

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