How Splunk connects Salesforce

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Watch recording: http://www.mulesoft.com/webinars/cloudhub/how-splunk-connects-salesforce

What if you could streamline and automate your business processes like quote to cash? Hear how Splunk is connecting Salesforce and NetSuite with MuleSoft from Christopher Nelson, Senior Director of IT Business Applications at Splunk. Chris Purpura, VP of Business Development at MuleSoft will show you how the Anypoint Platform from MuleSoft allows you to manage your complete business with Salesforce by unlocking your back office data through integration.

You will learn how to:

Connect Salesforce to back office applications like SAP, Oracle and NetSuite
Modernize and automate processes like quote to cash and order fulfillment
Get up and running quickly to increase time to value and ability to process orders
Maximize the value of your IT investments through integration

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  • http://www.zdnet.com/storage-in-2014-an-overview-7000024712/
  • Talk trackThe SaaS market today is worth $40B/annually, which is still a small percentage of overall enterprise software spend (which includes significant maintenance stream from existing on-premise software). However, it’s growing at a rate that far outpaces the growth of the overall enterprise software market so the footprint of SaaS will grow rapidly.Data source:http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702
  • Talk trackIn a recent CIO survey, three-quarters reported that they are running some SaaS applications in their business.17 - this is the average number of SaaS applications that North American CIOs report using in their business. But since much SaaS adoption comes from business users signing up without any involvement from IT, I suspect that actual number is far greater (MuleSoft runs 78 SaaS applications)
  • Each app brings in its own integration: SIs with point to point, appexchanges, simple etl/ftp tools
  • Talk trackIn a recent CIO survey, three-quarters reported that they are running some SaaS applications in their business.17 - this is the average number of SaaS applications that North American CIOs report using in their business. But since much SaaS adoption comes from business users signing up without any involvement from IT, I suspect that actual number is far greater (MuleSoft runs 78 SaaS applications)
  • Talk track: Knows the lifecycle, salesforce at center, many playersCrowded ecosystem, but we’re picking off the top onesStrategy is to nail down the anchor tenants, the ones that are dominant in enterprises, the ones that can pull us into accounts and pull other saas with themNot all connectivity is created equalBuyer personas here: we’re going after the budget holdersTell story of a customerHow a single view if important (imagine if you knew everything about a lead)Be sure to hit pain points, we’ve all been there when it doesn’t go wellCall out where salesforce touchesCall out sme apps
  • Talk track: Knows the lifecycle, salesforce at center, many playersCrowded ecosystem, but we’re picking off the top onesStrategy is to nail down the anchor tenants, the ones that are dominant in enterprises, the ones that can pull us into accounts and pull other saas with themNot all connectivity is created equalBuyer personas here: we’re going after the budget holdersTell story of a customerHow a single view if important (imagine if you knew everything about a lead)Be sure to hit pain points, we’ve all been there when it doesn’t go wellCall out where salesforce touchesCall out sme apps
  • Talk track: Knows the lifecycle, salesforce at center, many playersCrowded ecosystem, but we’re picking off the top onesStrategy is to nail down the anchor tenants, the ones that are dominant in enterprises, the ones that can pull us into accounts and pull other saas with themNot all connectivity is created equalBuyer personas here: we’re going after the budget holdersTell story of a customerHow a single view if important (imagine if you knew everything about a lead)Be sure to hit pain points, we’ve all been there when it doesn’t go wellCall out where salesforce touchesCall out sme apps
  • Splunk now has more than 1000 employees worldwide, with headquarters in San Francisco and 14 offices around the world.Since first shipping its software in 2006, Splunk now has over 6,000 customers in 90+ countries. These organizations are using Splunk software to improve service levels, reduce operations costs, mitigate security risks, enable compliance, enhance DevOps collaboration and create new product and service offerings. Please always refer to latest company data found here: http://www.splunk.com/company.
  • Data is growing and embodies new characteristics not found in traditional structured data:Volume, Velocity, Variety, Variability/Veracity.Machine data is one of the fastest, growing, most complex and most valuable segments of big data.All the webservers, applications, network devices – all of the technology infrastructure running an enterprise or organization – generates massive streams of data, in an array of unpredictable formats that are difficult to process and analyze by traditional methods or in a timely manner. Why is this “machine data” valuable? Because it contains a trace - a categorical record - of user behavior, cyber-security risks, application behavior, service levels, fraudulent activity and customer experience.
  • Streamline is a nice word for fix.
  • Our strategy of positioning around Anypoint Platform is a key enabler of this GTM approach.Differentiating from legacy vendors through Saas / APIsDifferentiating from New Enterprise vendors through a unified platform visionEnabling more strategic discussions at the C-level by elevating from product to platform
  • Our strategy of positioning around Anypoint Platform is a key enabler of this GTM approach.Differentiating from legacy vendors through Saas / APIsDifferentiating from New Enterprise vendors through a unified platform visionEnabling more strategic discussions at the C-level by elevating from product to platform
  • Connect first annual user conferenceMeant for current users and people evaluating their integration platform needsOppy to meet with hundreds of other customersSpeakers from Box, the CIO of Salesforce, still lining up
  • How Splunk connects Salesforce

    1. 1. How Splunk connects Salesforce Christopher Nelson, Senior Director IT Business Applications, Splunk Chris Purpura, GM CloudHub Cloud Platform, MuleSoft
    2. 2. Watch the recording of this webinar! Click the link in the description to watch an on-demand version of this webinar!
    3. 3. Speakers Christopher Nelson Senior Director, IT Business Applications Splunk Chris Purpura GM, CloudHub Cloud Platform MuleSoft 3
    4. 4. The world is bursting with things to connect +2000 cloud applications today 5.6 billion terabytes of data 2014 50 billion devices by 2020
    5. 5. $ SaaS market today 2020 prediction: $140B B Forrester Research, 2012
    6. 6. The Promise of SaaS • • • ‘Swipe’ to turn it on Cloud operating model drives economic efficiencies Scale as you go through subscription based licensing Faster time to value & lower TCO
    7. 7. % of companies run SaaS applications Gartner CIO Survey, 2012
    8. 8. The Dark Side of SaaS Best of Breed Apps Low Barrier to Buy Existing Legacy Investments Silos 8
    9. 9. # of SaaS applications running in the Enterprise in 2012 Gartner CIO Survey, 2012
    10. 10. Let’s just look at CRM alone
    11. 11. Single customer view across applications Analytics Campaign Management Marketing Automation Mobile Social Engagement eCommerce & Storefront Website Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
    12. 12. Single customer view across applications Analytics Campaign Management Marketing Automation Mobile Social Engagement eCommerce & Storefront Website Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
    13. 13. Challenges in attaining a single view Campaign Management Analytics Marketing Automation Mobile eCommerce & Storefront Website Social Engagement Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
    14. 14. Challenges in attaining a single view Campaign Management Analytics Marketing Automation Mobile eCommerce & Storefront Website Social Engagement Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
    15. 15. Challenges in attaining a single view Campaign Management Analytics Marketing Automation Mobile eCommerce & Storefront Website Social Engagement Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
    16. 16. Challenges in attaining a single view Campaign Management Analytics Marketing Automation Mobile eCommerce & Storefront Website Social Engagement Sales Support Configure Price Quote (CPQ) Call Center Services Order Management Finance Billing
    17. 17. Silos create challenges Business impact • • • Disjointed, duplicated and inaccurate data Painful, manual processes No consistency across Web, Mobile, Retail, Call Center, or Partner ‘channels’ IT impact • • • • LOB implemented point to point solutions reduce visibility and control How to integrate at the speed of SaaS proliferation How to govern decentralized/replicated data How to handle hybrid scenarios (cloud and ground) 17
    18. 18. It’s everyone’s problem CXO Finance IT HR Sales & Marketing
    19. 19. It’s really a connectivity problem SaaS APIs SOA
    20. 20. Copyright © 2012 Splunk, Inc. Splunk - MuleSoft Christopher Nelson, Sr. Director of Business Applications
    21. 21. Splunk Company Update Company (NASDAQ: SPLK) 2004 founded 2006 first software release HQ San Francisco Business Model / Products On-premise Customers 6000+ 60+ of the Fortune 100 100 Largest license: Terabytes/da y In the cloud SaaS
    22. 22. The Accelerating Pace of Data Volume | Velocity | Variety | Variability Machine data is the fastest growing, most complex, most valuable area of big data GPS, RFID, Hypervisor, Web Servers, Email, Messaging, Clickstreams, Mobile, Telephony, IVR, Databases, Sensors, Telematics, Storage, Servers, Security Devices, Desktops
    23. 23. Application Portfolio All Cloud Servers Storage 23
    24. 24. Business Drivers for Change • Streamline order fulfillment process by quarter end • Manual deal updates led to errors in processing • Connect sales operations team, finance department and fulfillment team • Increase orders processed with real time fulfillment & sales order updates 24
    25. 25. Issues with other “Cloud” Integration Platforms Adapters: Very few and nascent native adapters to Cloud applications SOA: No ability to host web services or perform service orchestration. Only supports point to point data movement. On-premise hosting: Requires on-premise agent hosting IDE: No built-in Integrate Development environment Developer Community: No developer community or API’s for their Cloud platform. Audit/SOX/Security: No single sign on support 25
    26. 26. MuleSoft Selected MuleSoft (CloudHub) is a good overall fit for the growing Splunk IT footprint. Best SaaS application/Cloud hosting support overall. Hosted on AWS with high availability multi-region support. Largest number of connectors available with a connector SDK to build custom connectors. Big support of a developer community. Better resource availability/talent in the market. Partnership opportunities for Splunk integration connector product offering. Licensing cost slightly better than current Integration solution. 26
    27. 27. Anypoint Platform makes connecting easy 27
    28. 28. Anypoint Unified Portfolio 28
    29. 29. MuleSoft Anypoint Ecosystem Services & Training SaaS/ISV’s >100 partners globally Value Added Resellers Infrastructure
    30. 30. Upcoming events Meet with MuleSoft at a Salesforce1 tour in your city: • Philadelphia, 3/6 • Boston, 4/2 • Chicago, 4/24 • London, 5/22 • Atlanta, 6/12 • Toronto, 6/25 Save the date! MuleSoft CONNECT San Francisco May 28th & 29th 30

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