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6 Tips for eCommerce Fulfilment
Grand Brighton Hotel, Brighton
1st September 2016
2015201420122011201020062003
My Experience
Experience
Your Fulfilment Experience?
1. Not quite started yet
2. I do it all myself (from home)
3. I do it all myself with (additional storage)
4. I own a warehouse and have a team
5. I outsource my fulfilment
What is your biggest fulfilment challenge?
Tip #1
Export
Export
Tip #1 Export
Internet usage
0
175
350
525
700
China India US Japan Germany
Export
0
150
300
450
600
UK US China
$Bn
Biggest eCommerce Spender
Tip #1 Export
Export
Research, Research, Research Base Strategy on research
Payment plans System is key
Focus on Fulfilment
Tip #1 Export
Tip #2
Packaging
Packaging
• Cost
• Branding
• Packaging rules
• Add ons/up sell
Tip #2 Packaging
Packaging
Packaging
Tip #2 Packaging
Tip #3
Courier Reliability
Reliability
Reliability
•Packaging
•Backup plan
•Product compatibility
•Damages
•Service levels
•Communication
Tip #3 Courier Reliability
Tip #4
Fulfilment
Fulfilment
Seasonality Space Stock Locations
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
1m
30kg
1m
30kg
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
Seasonality Space Stock Locations
• Plan ahead
• Multi skill staff
• Delivery options
• additional resource
• pickable stock
• 3PL
• Sku location
• Logical layout
• Workable space
• Appropriate needs
• Risk assessments
• Fork lift truck
• Holiday/Sickness
• Motivated staff
• Time management
• Post office
• Cut-off time
• Customer service
• Packaging
• Backup plan
• Product compatibility
• Damages
• Service levels
• Communication
• Over 1m
• Over 30kg
• Supply & demand
• additional surcharges
• Historically subsidised
• 3% Average return
• Return policy
• Return envelope
• Attract customers
• Order qualifier
• Cost
• Branding
• Packaging rules
• Add ons/up sell
• Space is final
• Restricts growth
• Paying not using
• Increases overheads
• Shelving/Racking
Tip #5
System
System
Ecommerce
Lockers3rd Party Shop
Carriers
Outsourced warehouse
Suppliers / Shops / Manufacturers
Own warehouse
Own Haulage
Shop
Fulfilment
Outsourced Haulage
Business
Retail
£94 Billion
/ Fulfilment
Ecommerce
Outsourced warehouse
Outsourced Haulage
Ecommerce Multichannel
software
CRM
system
Courier
system
Accounts
package
Fulfilment System
Seasonality Space Stock Locations
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
1m
30kgFulfilment System
Tip #6
Scalability
Scalability
Tip #5 Scalability
Orders
Time
Self Fulfilment House Own Warehouse
Garage/Spare room
Self Fulfilment
Sales growth
Investment in core
business rather than
fulfilment
Big enough
Money to have own
investment
1. Export
2. Packaging
3. Courier Reliability
4. Fulfilment
5. System
6. Scalability
Summary
Summary
Thank you!
Any Questions?
Contact info?
Iain Hill
Email: iain.hill@vdepot.co.uk
Tel: 01603 881 700

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