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Tips on eCommerce fulfilment

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Iain Hill, general manager at Vdepot delivered very engaging talk on fulfilment with his own personal story of selling online in our Brighton Online Seller Meetup.

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Tips on eCommerce fulfilment

  1. 1. 6 Tips for eCommerce Fulfilment Grand Brighton Hotel, Brighton 1st September 2016
  2. 2. 2015201420122011201020062003 My Experience
  3. 3. Experience Your Fulfilment Experience? 1. Not quite started yet 2. I do it all myself (from home) 3. I do it all myself with (additional storage) 4. I own a warehouse and have a team 5. I outsource my fulfilment What is your biggest fulfilment challenge?
  4. 4. Tip #1 Export Export
  5. 5. Tip #1 Export Internet usage 0 175 350 525 700 China India US Japan Germany Export
  6. 6. 0 150 300 450 600 UK US China $Bn Biggest eCommerce Spender Tip #1 Export Export
  7. 7. Research, Research, Research Base Strategy on research Payment plans System is key Focus on Fulfilment Tip #1 Export
  8. 8. Tip #2 Packaging Packaging
  9. 9. • Cost • Branding • Packaging rules • Add ons/up sell Tip #2 Packaging Packaging
  10. 10. Packaging Tip #2 Packaging
  11. 11. Tip #3 Courier Reliability Reliability
  12. 12. Reliability •Packaging •Backup plan •Product compatibility •Damages •Service levels •Communication Tip #3 Courier Reliability
  13. 13. Tip #4 Fulfilment Fulfilment
  14. 14. Seasonality Space Stock Locations Staff/HR Flexibility Packaging Courier Reliability Ugly Freight Returns 1m 30kg
  15. 15. 1m 30kg Staff/HR Flexibility Packaging Courier Reliability Ugly Freight Returns Seasonality Space Stock Locations • Plan ahead • Multi skill staff • Delivery options • additional resource • pickable stock • 3PL • Sku location • Logical layout • Workable space • Appropriate needs • Risk assessments • Fork lift truck • Holiday/Sickness • Motivated staff • Time management • Post office • Cut-off time • Customer service • Packaging • Backup plan • Product compatibility • Damages • Service levels • Communication • Over 1m • Over 30kg • Supply & demand • additional surcharges • Historically subsidised • 3% Average return • Return policy • Return envelope • Attract customers • Order qualifier • Cost • Branding • Packaging rules • Add ons/up sell • Space is final • Restricts growth • Paying not using • Increases overheads • Shelving/Racking
  16. 16. Tip #5 System System
  17. 17. Ecommerce Lockers3rd Party Shop Carriers Outsourced warehouse Suppliers / Shops / Manufacturers Own warehouse Own Haulage Shop Fulfilment Outsourced Haulage Business Retail £94 Billion / Fulfilment Ecommerce Outsourced warehouse Outsourced Haulage
  18. 18. Ecommerce Multichannel software CRM system Courier system Accounts package Fulfilment System
  19. 19. Seasonality Space Stock Locations Staff/HR Flexibility Packaging Courier Reliability Ugly Freight Returns 1m 30kgFulfilment System
  20. 20. Tip #6 Scalability Scalability
  21. 21. Tip #5 Scalability Orders Time Self Fulfilment House Own Warehouse Garage/Spare room Self Fulfilment Sales growth Investment in core business rather than fulfilment Big enough Money to have own investment
  22. 22. 1. Export 2. Packaging 3. Courier Reliability 4. Fulfilment 5. System 6. Scalability Summary Summary
  23. 23. Thank you! Any Questions? Contact info? Iain Hill Email: iain.hill@vdepot.co.uk Tel: 01603 881 700

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