John Cant from http://risingsuncommerce.co.uk/ how why and how to sell on Amazon Japan.

1. Should you be selling on Amazon Japan?
risingsuncommerce.co.uk

2. risingsuncommerce.co.uk

3. risingsuncommerce.co.uk
We help brands sell
successfully
on Amazon Japan

4. What do we do?
risingsuncommerce.co.uk
1. Sell our own products on Amazon Japan
2. Help others sell successfully on Amazon Japan

5. Why Japan?
risingsuncommerce.co.uk

6. E-commerce in Japan
risingsuncommerce.co.uk
Data Source: The Japan External Trade Organization (JETRO)

7. E-commerce in Japan
risingsuncommerce.co.uk
Data Source: The Japan External Trade Organization (JETRO)

8. Amazon v Rakuten v Yahoo
risingsuncommerce.co.uk
Easy to start Low Cost to
start
Growing fast Works like in
the UKHigh set-up costs Clothing
focussed
Japan or USA based
Japan based Small
Like Ebay

9. Japanese consumers?
risingsuncommerce.co.uk
● Small Apartments
● Ageing Population
● High quality products
● Premium Brands are popular
ニューバランス ラッシュ
ダイソン

10. What products to sell?
risingsuncommerce.co.uk
More Difficult
Good

11. Disadvantages of Amazon Japan
risingsuncommerce.co.uk
● Looks intimidating
● Translation Costs
● FBA Storage Costs
● Regulations / Compliance
● Importer of Record

12. Advantages of Amazon Japan
risingsuncommerce.co.uk
● Growing Quickly
● Enhanced listings allow you to stand out
● Yen is strong vs £
● Networks are great in Japan
● Low advertising PPC costs
● Can be easier to get your products seen
● ≈ 3% review rate

13. How much will I sell?
risingsuncommerce.co.uk

14. Q4
risingsuncommerce.co.uk

15. Taxes
risingsuncommerce.co.uk

16. Compliance & Customs
risingsuncommerce.co.uk

17. Self fulfil or FBA?
risingsuncommerce.co.uk
● Calculate (shipping) costs for both methods
● Heavy or light?
● Where is it manufactured?
● Postage costs relative to the product price?
● Some customers only use prime

18. Conclusion
risingsuncommerce.co.uk
1. Do you want to grow your business?
2. Are you already selling on Amazon?
3. Are you the brand owner / manufacturer?
4. Is your product a decent fit for Japan?

19. risingsuncommerce.co.uk
risingsuncommerce.co.uk
John Cant
jc@risingsuncommerce.co.uk
@risingsuncomm
/groups/ecommerceJapan