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Could And Should You Sell On Amazon Japan Presentation John Cant - Risingsuncommerce.Com

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John Cant from http://risingsuncommerce.co.uk/ how why and how to sell on Amazon Japan.

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Could And Should You Sell On Amazon Japan Presentation John Cant - Risingsuncommerce.Com

  1. 1. Should you be selling on Amazon Japan? risingsuncommerce.co.uk
  2. 2. risingsuncommerce.co.uk
  3. 3. risingsuncommerce.co.uk We help brands sell successfully on Amazon Japan
  4. 4. What do we do? risingsuncommerce.co.uk 1. Sell our own products on Amazon Japan 2. Help others sell successfully on Amazon Japan
  5. 5. Why Japan? risingsuncommerce.co.uk
  6. 6. E-commerce in Japan risingsuncommerce.co.uk Data Source: The Japan External Trade Organization (JETRO)
  7. 7. E-commerce in Japan risingsuncommerce.co.uk Data Source: The Japan External Trade Organization (JETRO)
  8. 8. Amazon v Rakuten v Yahoo risingsuncommerce.co.uk Easy to start Low Cost to start Growing fast Works like in the UKHigh set-up costs Clothing focussed Japan or USA based Japan based Small Like Ebay
  9. 9. Japanese consumers? risingsuncommerce.co.uk ● Small Apartments ● Ageing Population ● High quality products ● Premium Brands are popular ニューバランス ラッシュ ダイソン
  10. 10. What products to sell? risingsuncommerce.co.uk More Difficult Good
  11. 11. Disadvantages of Amazon Japan risingsuncommerce.co.uk ● Looks intimidating ● Translation Costs ● FBA Storage Costs ● Regulations / Compliance ● Importer of Record
  12. 12. Advantages of Amazon Japan risingsuncommerce.co.uk ● Growing Quickly ● Enhanced listings allow you to stand out ● Yen is strong vs £ ● Networks are great in Japan ● Low advertising PPC costs ● Can be easier to get your products seen ● ≈ 3% review rate
  13. 13. How much will I sell? risingsuncommerce.co.uk
  14. 14. Q4 risingsuncommerce.co.uk
  15. 15. Taxes risingsuncommerce.co.uk
  16. 16. Compliance & Customs risingsuncommerce.co.uk
  17. 17. Self fulfil or FBA? risingsuncommerce.co.uk ● Calculate (shipping) costs for both methods ● Heavy or light? ● Where is it manufactured? ● Postage costs relative to the product price? ● Some customers only use prime
  18. 18. Conclusion risingsuncommerce.co.uk 1. Do you want to grow your business? 2. Are you already selling on Amazon? 3. Are you the brand owner / manufacturer? 4. Is your product a decent fit for Japan?
  19. 19. risingsuncommerce.co.uk risingsuncommerce.co.uk John Cant jc@risingsuncommerce.co.uk @risingsuncomm /groups/ecommerceJapan

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