The document defines the Riti school of Indian literary theory. It states that Riti means style or method. The founder of the Riti school was Vamana, who introduced the idea of two types of beauty in literature - natural beauty (sobha) and artificial beauty caused by rhetorical devices (alamkaras). Vamana conceived of two aspects of Riti - Sabda Riti related to the words used, and Artha Riti related to the meaning. Riti denotes the soul of a literary work and defies being perceived or analyzed like Gati, instead with Riti the parts are lost in the unified whole, which represents beauty. The English translation of Riti is rhythm rather than style.