This presentation was designed to help employees understand Twitter. I wanted them know \'what\' Twitter is before teaching them \'how\' to tweet.

1. A brief overview

2. What Is Twitter?
What is Twitter?
Twitter is not…
Why should I use Twitter?
How do I use Twitter?
Questions and Answers

3. What Is Twitter?
Twitter is a real-time short messaging service that
works via mobile texting, instant message, or the web. In
countries all around the world, people follow the sources
most relevant to them and access information via Twitter
as it happens—from breaking world news to updates from
friends.
www.twitter.com

4. What Is Twitter?

5. What Is Twitter?

6. What Is Twitter?
Answers must be at or under 140 characters in length and
may contain plain text and links.

7. What Is Twitter?
Answers must be at or under 140 characters in length and
may contain plain text and links.

8. What Is Twitter?
Answers must be at or under 140 characters in length and
may contain plain text and links.
2009 Physician Executive
Compensation Survey is now
available! http://cli.gs/W6N039
3:24 PM Sep 16th !om web

9. What Is Twitter?

10. What Is Twitter?
Twitter was co-created by Jack Dorsey, who is from Saint
Louis
http://twitter.com/jack/

11. What Is Twitter?
Twitter was co-created by Jack Dorsey, who is from Saint
Louis
http://twitter.com/jack/

12. What Is Twitter?
Twitter was co-created by Jack Dorsey, who is from Saint
Louis
http://twitter.com/jack/
Let’s talk about ‘what Twitter is not’.

13. Twitter Is Not…

14. Twitter Is Not…
Twitter is what you make it.

15. Twitter Is Not…
Twitter is what you make it.

16. Twitter Is Not…
Twitter is what you make it.
So why should I use it?

17. Why Should I Use Twitter?

18. Why Should I Use Twitter?
Twitter has been used for:
Networking (jobs postings), marketing (brands),
entertainment (movies, television, games), and family
and friend updates

19. Why Should I Use Twitter?
Twitter has been used for:
Networking (jobs postings), marketing (brands),
entertainment (movies, television, games), and family
and friend updates
Twitter has also been used for…

20. Why Should I Use Twitter?

21. Why Should I Use Twitter?
Twitter has been used for:
Emergencies, such as reporting the locations of fires in
California
Politics, like the 2008 presidential campaign
Science – Astronaut updates from NASA, etc.

22. Why Should I Use Twitter?
Twitter has been used for:
Emergencies, such as reporting the locations of fires in
California
Politics, like the 2008 presidential campaign
Science – Astronaut updates from NASA, etc.
Let’s talk about how to use Twitter!

23. How Do I Use Twitter?

24. How Do I Use Twitter?

25. How Do I Use Twitter?
cejkasearch

26. How Do I Use Twitter?
cejkasearch
•••••••••

27. How Do I Use Twitter?

28. How Do I Use Twitter?
2009 Physician Executive Compensation Survey is now
available! http://cli.gs/W6N039

29. How Do I Use Twitter?

30. How Do I Use Twitter?

31. How Do I Use Twitter?

32. How Do I Use Twitter?

33. How Do I Use Twitter?

34. How Do I Use Twitter?

35. How Do I Use Twitter?

36. How Do I Use Twitter?

37. How Do I Use Twitter?

38. How Do I Use Twitter?
Tweet – A post on Twitter

39. How Do I Use Twitter?
Tweet – A post on Twitter
Tweeting – Writing a post on Twitter

40. How Do I Use Twitter?
Tweet – A post on Twitter
Tweeting – Writing a post on Twitter
Followers – People who subscribe to your Twitter account

41. How Do I Use Twitter?
Tweet – A post on Twitter
Tweeting – Writing a post on Twitter
Followers – People who subscribe to your Twitter account
Following – People who you have subscribed to on Twitter

42. How Do I Use Twitter?
Tweet – A post on Twitter
Tweeting – Writing a post on Twitter
Followers – People who subscribe to your Twitter account
Following – People who you have subscribed to on Twitter
Reply (@twittername) – A response to one of your tweets

43. How Do I Use Twitter?
Tweet – A post on Twitter
Tweeting – Writing a post on Twitter
Followers – People who subscribe to your Twitter account
Following – People who you have subscribed to on Twitter
Reply (@twittername) – A response to one of your tweets
Hash Tags (#) – Keywords that are marked with ‘#’, making them easy-to-find
Example: We're ready to provide you a competitive edge to recruit physicians. See us at
booth 324 at the 2009 #ASPR conference.

44. How Do I Use Twitter?
Tweet – A post on Twitter
Tweeting – Writing a post on Twitter
Followers – People who subscribe to your Twitter account
Following – People who you have subscribed to on Twitter
Reply (@twittername) – A response to one of your tweets
Hash Tags (#) – Keywords that are marked with ‘#’, making them easy-to-find
Example: We're ready to provide you a competitive edge to recruit physicians. See us at
booth 324 at the 2009 #ASPR conference.
Re-Tweet (RT) - Posting a copy of someone’s message on Twitter
Example: RT @cejkasearch 2009 Physician Executive Compensation Survey is now
available! http://cli.gs/W6N039

45. How Do I Use Twitter?
Tweet – A post on Twitter
Tweeting – Writing a post on Twitter
Followers – People who subscribe to your Twitter account
Following – People who you have subscribed to on Twitter
Reply (@twittername) – A response to one of your tweets
Hash Tags (#) – Keywords that are marked with ‘#’, making them easy-to-find
Example: We're ready to provide you a competitive edge to recruit physicians. See us at
booth 324 at the 2009 #ASPR conference.
Re-Tweet (RT) - Posting a copy of someone’s message on Twitter
Example: RT @cejkasearch 2009 Physician Executive Compensation Survey is now
available! http://cli.gs/W6N039
Direct Messages (D) – A reply that only you can see
Example: d @cejkasearch I really enjoyed visiting your booth at the conference

46. How Do I Use Twitter?
Tweet – A post on Twitter
Tweeting – Writing a post on Twitter
Followers – People who subscribe to your Twitter account
Following – People who you have subscribed to on Twitter
Reply (@twittername) – A response to one of your tweets
Hash Tags (#) – Keywords that are marked with ‘#’, making them easy-to-find
Example: We're ready to provide you a competitive edge to recruit physicians. See us at
booth 324 at the 2009 #ASPR conference.
Re-Tweet (RT) - Posting a copy of someone’s message on Twitter
Example: RT @cejkasearch 2009 Physician Executive Compensation Survey is now
available! http://cli.gs/W6N039
Direct Messages (D) – A reply that only you can see
Example: d @cejkasearch I really enjoyed visiting your booth at the conference
Favorites – Tweets that you really like

47. Questions and Answers
Do you have any questions?
Thank you!

48. References
About Twitter:
http://twitter.com/about#about
Twitter Memes & Hash Tags:
http://mashable.com/2009/04/24/daily-twitter-memes/
URL Shortening:
http://bit.ly
http://tinyurl.com
Twitter Support:
http://help.twitter.com/portal
Twitter definition on Wikipedia:
http://en.wikipedia.org/wiki/Twitter
Profile on Jack Dorsey, Twitter co-founder:
http://en.wikipedia.org/wiki/Jack_Dorsey
Twitter Applications:
Tweetdeck: http://tweetdeck.com/beta/