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Brand Touchpoints Presentation: Twitter

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Developed by Dave Hennessy for Margot Wallace's Brands and Branding class at Columbia College Chicago, 2011

Published in: Technology, Business
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Brand Touchpoints Presentation: Twitter

  1. 1. 1
  2. 2. Twitter is areal-time information networkthat connects you to the latestinformation about what youfind interesting. 2
  3. 3. The Twitter brand is globaland defined. At its core, you’llfind extremely focused values: Simple, Efficient Design Open Communication Discovery 3
  4. 4. Twitter stands apart from itscompetitors (primarilyFacebook and Google) as anopen, information network.Twitter’s competitors are closednetworks that focus more onconnecting than discovery. 4
  5. 5. New Touchpoint #1Twitter’s new HQ in the SanFrancisco Art Deco Building. June 2012 New HQ with major redesign A company evolving with its users and the world 5
  6. 6. New Touchpoint #2War and revolution. Social media and the internet’s impact on global events Twitter as an open, real-time network Tunisia, Egypt, Iran 6
  7. 7. New Touchpoint #3Introduction of “Brand Pages.” 7
  8. 8. 8
  9. 9. New Touchpoint #3Introduction of “Brand Pages.” Allows for distinctive brand presence on Twitter Chief marketing officers asked, Twitter responded Goal is to increase user engagement with brands 9
  10. 10. New Touchpoint #4Tech and media blogs. Opinions vs. Facts Age of user reviews and opinion New York Times vs. John Doe 10
  11. 11. New Touchpoint #5Co-founder and ExecutiveChairman of Twitter,Jack Dorsey. Computer engineer, entrepreneur, visionary Product and design-driven 16 hour days 11
  12. 12. Questions? 12
  13. 13. 12/14/2011 A Presentation by Dave HennessyBrands & Branding, Margot Wallace Columbia College Chicago, FA ’11 13

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