Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brand Touchpoints Presentation: Twitter


Published on

Developed by Dave Hennessy for Margot Wallace's Brands and Branding class at Columbia College Chicago, 2011

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Brand Touchpoints Presentation: Twitter

  1. 1. 1
  2. 2. Twitter is areal-time information networkthat connects you to the latestinformation about what youfind interesting. 2
  3. 3. The Twitter brand is globaland defined. At its core, you’llfind extremely focused values: Simple, Efficient Design Open Communication Discovery 3
  4. 4. Twitter stands apart from itscompetitors (primarilyFacebook and Google) as anopen, information network.Twitter’s competitors are closednetworks that focus more onconnecting than discovery. 4
  5. 5. New Touchpoint #1Twitter’s new HQ in the SanFrancisco Art Deco Building. June 2012 New HQ with major redesign A company evolving with its users and the world 5
  6. 6. New Touchpoint #2War and revolution. Social media and the internet’s impact on global events Twitter as an open, real-time network Tunisia, Egypt, Iran 6
  7. 7. New Touchpoint #3Introduction of “Brand Pages.” 7
  8. 8. 8
  9. 9. New Touchpoint #3Introduction of “Brand Pages.” Allows for distinctive brand presence on Twitter Chief marketing officers asked, Twitter responded Goal is to increase user engagement with brands 9
  10. 10. New Touchpoint #4Tech and media blogs. Opinions vs. Facts Age of user reviews and opinion New York Times vs. John Doe 10
  11. 11. New Touchpoint #5Co-founder and ExecutiveChairman of Twitter,Jack Dorsey. Computer engineer, entrepreneur, visionary Product and design-driven 16 hour days 11
  12. 12. Questions? 12
  13. 13. 12/14/2011 A Presentation by Dave HennessyBrands & Branding, Margot Wallace Columbia College Chicago, FA ’11 13