This document provides information about Simu4wisdom, a company that designs and delivers customized simulation learning programs. It discusses Simu4wisdom's focus on designing programs to meet specific business goals and talent development needs. Several examples of simulation programs and customer cases are described, showing how Simu4wisdom has worked with companies like AVIC, SGS China, Microsoft China, and Career International to develop simulations addressing topics like strategy execution, team decision making, innovation, and business acumen. The document emphasizes Simu4wisdom's approach of customizing simulations based on a company's unique market situation and business context.

1. Simu4wisdom ┃ 2019/03
Simulation learning impact performance
“Tomorrow challenges，
Consider it simulated. ”

2. Customized simulation learning Business impact solution
+
E f f e c t i v e n e s s
B u s i n e s s
I m p a c t
A d a p t a t i o n
C u s t o m i z e d
D e s i g n
C o n v e n i e n c e
I n t e g r a t e d
S o l u t i o n
• Focus on business goals
• Line-up competence，capability and mindset
• Measure the impact on business results
• Customize dynamic market challenges
• Tailor-made business model and process
• Embed strategy initiatives
• Integrate engagement and measurement
• One-stop learning solution
• Accreditation and transfer to customer
F O C U S O N C U S T O M IZ E S IM U L A T IO N L E A R N IN G S IN C E 2 0 0 9
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3. S I M U 4 W I S D O M C O R E B U S I N E S S
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4. Contents
• PLAY Engage
• LEARN Inspire
• APPLY Value

5. Mihaly Csikszentmihalyi Edgar Dale
“Knowledge acquired through their own efforts impressed”“The flow allows for active participation and continuous participation.”
T W O M A J O R C H A L L E N G E S I N E F F E C T I V E T R A I N I N G
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6. In the context of simulated business and management,
By solving problems and challenges,
Practice comprehensive skills, mindset change,
High participation and high effectiveness of learning
T H E VA LU E O F C U S TO M I Z E S I M U L AT I O N L E A R N I N G P RO G R A M S
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7. Solve real business problems Solve real business problems
Coping with internal and external challenges Coping with internal and external emergencies
Improve the overall management ability Improve the overall management ability
Real World Simulation World
Abstraction
Concretization
S I M U L AT E D L E A R N I N G C O M E S F RO M R E A L I T Y A N D I M P ROV E R E A L I T Y
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8. 更与公司独有市场和业务情境相关
更能印象深刻的看到决策和结果
更加强化学员工作中的正确行为
更易于学员工作应用和绩效改善
更轻松有趣，主劢参与和探索
simu4wisdom
lecture
customer needs
W H AT I S T H E D I F F E R E N C E O F S I M U 4 W I S D O M W O R KS
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9. Participant value
•Link student work situation
•Promote job ability coordination
•Promote communication
HR department value
•Align with talent development
•Effective leadership development
•Generate exclusive business cases
Corporate value
•Matching business situation
•Align with corporate strategy
•Effective communicate change
S I M U 4 W I S D O M C R E AT E S D I V E R S E VA LU E S F O R C U S TO M E R S
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10. Contents
• PLAY Engage
• LEARN Inspire
• APPLY Value

11. Solutions Target customer Product and service solutions
Accreditation Academic study programs
Theme scenarios simulation embedded for integration into
teaching programs
Facilitation
Corporate training and
development department
Talent and leadership development simulation and serious game
learning program delivery
Design &
Deliver
Corporate university and in-
house lecturer
Customized simulation and management game curriculum system
design, delivery and authorization
S.E.M.
C-level and business unit
leader
Customize the strategy and change communication solution based
on strategy engagement map
S I M U 4 W I S D O M S O LU T I O N S
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12. Competency development requirement Business scenarios and targetSimulation design and facilitation
Build a bridge between performance improvement, and improvement in competency
M E T H O D O LO G Y O F S I M U 4 W I S D O M S I M U L AT I O N D E S I G N & D E L I V E RY
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13. Pre-class analysis and links High engaged simulation learning Post-class application and evaluation
Tools 1： Business impact map
Tools 2： Learning focus
Tools 3：Identify performance barriers
Tools 4：Update skill matrix
S I M 4 W I S D O M P RO C E S S A N D TO O LS F O R C R E AT I N G VA LU E
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14. S I M U 4 W I S D O M H E L P S I N D U S T RY L E A D E R S C R E AT E VA LU E
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15. Contents
• PLAY Engage
• LEARN Inspire
• APPLY Value

16. Get more information from www.simu4wisdom.com
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Simu4wisdom Product Category

17. S I M U L AT I O N L E A R N I N G P R O G R A M S
Program name Topic Objectives Target Person
Pok-a-Tok
Strategy execution and business
operation
Getting big picture of business operation and practice of
strategy execution.
HIPO
Middle managers
Senior managers
Death Match
Team decision and conflict
management
The method and process of team decision and conflict
management
Middle managers
Project managers
Project Team member
HIPO
Se7en Miracles
Innovation process and change
management
Customer centered innovation process and practice,
Change management for business and origination
alignment
Senior Managers
R&D and project leader
Product Managers
HIPO
MENTA
Business acumen for sales and service
company
Business understanding for sales and professional
service operation
Sales Manager
Sales Professional
HIPO
Get more information from www.simu4wisdom.com
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18. Pok-a-Tok© Customer case- AVIC
Participants： Mid- managers
Industry： Aviation manufactory
“How to improve the strategic understanding and execution
ability of the middle and senior managers of subsidiary, establish
globalization capabilities, master strategic analysis and planning
tools, and promote the strategic goals of the group's one trillion
RMB yearly target?”
Simu4wisdom and the AVIC University jointly designed and delivered three versions of the “Pok-A-Tok ©:
Strategic Execution and comprehensive operation simulation” based on corporate strategy and
training objectives at all levels.
In the past 6 years, more than 100 simulation courses have been delivered in AVIC University, and
extended to foreign cooperation projects such as the Pakistan Air Force and the Egyptian Military
Industry Group. The training evaluation was the first among all the management training in AVIC
University.
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19. Right behaviors Key job results Business goals
Build a unified strategy
and financial platform for
different existing
businesses
Implement EVA value
management and overall
budget management for
second-tier subsidiaries
based on the
requirements of the
SASAC
Improvement of strategic
planning and execution
modules in the group's
middle and high-level
leadership model
EVA value management,
implementation of the
overall budget system and
evaluation of effectiveness
Group's unified strategic
management toolbox,
method, process
Use the company's unified
strategic template and
financial platform to build
the company's strategic
management system
Find and improve the EVA
value creation process and
factors of the company
Effectively apply strategic
tools, methods, and
processes in the business
context of the company
Improve the overall business
vision and systemic thinking
Master the complete process
and methodology from
market analysis to strategy
development to execution
and performance evaluation
Build communication,
planning, decision making,
and expression skills in
strategic management
Master the tools and financial
knowledge needed in the
strategic management
process
Competences
How?How?How?
S T R A T E G Y E X E C U T I O N A N D B U S I N E S S O P E R A T I O N
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Pok-a-Tok© Customer case- AVIC

20. Pok-a-Tok© Customer case- AVIC
Participants： Mid- managers
Industry： Aviation manufactory
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21. Death Match© Customer case- SGS China
“How can the business units be able to build high-efficiency, high-
quality synergies and build customized integration solutions in the
process of transitioning from testing service products to one-stop
service solutions proposed by the company?”
Simu4wisdom and SGS training department jointly researched and interviewed the business and
collaboration status of more than 10 departments, designed and delivered the “Death Match ©: Team
Decision and Conflict Management Simulation” learning course, and built a company case library.
Over the past 4 years, the SGS Company has delivered more than 12 simulation courses, forming more
than 30 company custom cases. The course delivery method is widely used in the customized program
provided by each business unit to customers. The high participation and targeted courses are awarded
by the general manager of China.
Participants： Managers
Industry： Testing service
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22. Right behaviors Key job results Business goals
Speed ​​up the decision-making
process of existing customized
solutions and reduce business
opportunities due to decision
efficiency and quality
Reduce inconsistencies and
conflicts due to
misunderstandings and
differences between
departments
Efficient project execution
process and meeting
management
Achieve consensus with the
customer on the solution
And the various departments
involved in the project can
agree on the solution
Departmental collaboration
satisfaction improvement
Efficient methods for the
goals and processes of
internal and external meetings
Step-by-step group
advancement in an unknown
area
Establish thinking and
behavioral patterns from
program selection to
maximum business value
creation
Master the basic methods of team
decision making (K&T) and the
ability to build solutions with
others
Tools to master constructive
conflicts and systemic thinking
Observe and understand the needs
and behaviors of customers and
internal departments in the
decision-making process
Learn about Thomas Kilmann's
conflict management model and
understand adaptation scenarios
Competences
How?How?How?
T E A M D E C I S I O N A N D C O N F L I C T M A N AG E M E N T
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Death Match© Customer case- SGS China

23. Death Match© customer case- SGS China
Participants： Managers
Industry： Testing service
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24. Se7en Miracles© Customer case- Microsoft China
“At Microsoft, training is called “business conference.” Make sure
that each talent development project has a direct relationship with
business development. The theme of this module is the business
reengineering ability of the transformation period, targeting the
middle managers in Asia.”
Although Microsoft HQ has customized a dedicated manager's business innovation simulation, China believes
that its content and situation are very different from the actual status quo. Sim4wisdom has passed Microsoft's
strict supplier verify assessment. In response to the current state of Microsoft's transformation period, based on
IDEO's design thinking principle, design and deliver “Se7en Miracles ©: Innovation and Design Thinking Sand
Simulation".
In the process of transitioning from operating systems to cloud services, Microsoft needs every manager to
understand and start to improve the status quo and plan for the future. Beijing and Shanghai hold a number
of innovative design thinking simulations based on future customer value, learning the innovation framwork,
and cooperating with senior managers to make strategic change communication.
Participants： Mid-managers
Industry： Software service
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25. Right behaviors Key job results Business goals
The company's R&D
department has been lagging
behind the ever-changing
market environment and
needs to break the traditional
rigid thinking and promote
innovation.
Gain insight into customer
needs and value chains, and
collaborate with stakeholders
to create business value while
addressing customer pain
points
Build high quality innovation
and collaboration teams
Effectively integrate user
needs with business feasibility
Use processes, tools, and
methods to address the
challenges of different
categories and stages in the
innovation process
Think and explore problems
from different perspectives and
out of the framework.
Cooperate with existing teams
to integrate creative thinking
and structural thinking
Ability to integrate user needs,
business benefits, and
technical feasibility verification
innovations
Proper use of tool methods
Create inspiration and imagination
to activate innovative thinking.
Transform traditional rational
thinking to innovative thinking,
and be able to collaboration
Master the user-centered
innovation process of IDEO and
have the ability to promote
positive development
Understand the challenging
scenarios at different stages of
innovation and be able to meet
the right tools and methods for
their needs
Competences
How?How?How?
I N N OVAT I O N P RO C E S S A N D C H A N G E M A N AG E M E N T
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Se7en Miracles© Customer case- Microsoft China

26. Se7en Miracles© Customer case- Microsoft China
Participants： Mid-managers
Industry： Software service
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27. Menta© Customer case- Career International
“The lPO puts forward the requirements of growth and profit return.
The company's headhunting business and RPO business are also in a
period of change. The company needs to subdivide the business
department to meet the needs of segementation customers, and
needs to accelerate the transformation of professional consultants
into business leaders.”
Career International needs to accelerate the transformation process of professionalconsultants to business leaders, but
there is no business training course for professional services in the market. With the help of simu4wisdom, in five years,
design and deliver “Menta ©: Professional Service Industry Business Acumen Simulation 1.0-3.0"
From the financial module, the marketing module, the strategy and the talent development module, the three versions
are independent and integrated. From CEO to high-potential consultants,they practiced different versions of the business
simulations in five years and listed them as compulsory courses for department managers.
Participants： Mid-managers
Industry： Recruiting service
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28. Right behaviors Key job results Business goals
Minimum sales growth of 30%,
profits to maintain industry
level (35% profit before tax)
to support the company's
listing on the NYSE next year
Continue to maintain market
leadership in the company's
market share of more than
50%
Continue to promote the profit
center to all departments
established three years later
Further segment the company's
business unit according to
customer industry
segmentation and sales scale
Integrate internal and external
professional resources and
operate virtual organizations
across departments with RPO
business as the leading
Transform existing
department managers from
being responsible for sales to
being responsible for growth
and profitability
Inter-departmental project-
based cooperation,
collaboratively build the right
solutions, effective business
communication
Segment, outsource and
select the right customers and
internal processes
The department manager of the
sales organization has overview
of finance, market and business.
Ability to establish and improve
key operational indicator
systems unique to sales
organizations
Ability to understand reports,
analyze problems and
effectively communicate
Ability to set business goals,
budget and resource allocation
Competences
How?How?How?
B U S I N E S S A C U M E N F O R S A L E S A N D S E RV I C E C O M PA N Y
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Menta© Customer case- Career International

29. Menta© Customer case- Career International
Participants： Mid-managers
Industry： Recruiting service
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30. Simu4widom learning consultants& Co.Ltd. is a business management training company focus on talent develop and
customized simulation learning program design and delivery.
We are good at simulation course design and training delivery. Since 2009, we successfully developed customized
simulation learning programs for many honorable customer such as China Mobile, AVIC, Sino-pharm, Microsoft China,
Career International, Procter & Gamble, L'Oreal, and Continental AG etc. The clients list covers the manufacturing,
automotive industry chain, professional services, fast-selling retail, high-tech industries.
We adheres to the strategy of globalization, customization and instrumentalization. At present, we have become the
leading domestic company in the simulation learning delivery, customized simulation learning program design and
royalty management. The company is the only member of the ABSEL (Association of business simulation and
experiential learning) and SGA (Serious Game Association) in mainland China.
David Mawei
Simu4wisdom learning consultants & Co. ltd
Suit 1607, No.1076 Changshou Road, Shanghai , PR.China
+86-21-62567710， 13022119881
davidma@simu4wisdom.com
A B O U T S I M U 4 W I S D O M
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31. Tomorrow challenges, Consider it simulated.
Simu4wisdom learning consultants & Co. ltd
www.simu4wisdom.com