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How to Measure the Impact of Employee Soft Skills Training | Webinar 01_26_15

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How to Measure the Impact of Employee Soft Skills Training | Webinar 01_26_15

  1. 1. ? How do you currently measure your training program and efforts?
  2. 2. WHAT WE HOPE YOU’LL BE ABLE TO DO Identify key performance indicators for for important soft skills in your organization. Build a process for capturing the business benefits of soft skills improvement.
  3. 3. It's not the that's right that makes something work; it's the that's wrong that messes everything up. Measuring, Managing and Maximizing Performance Will Kaydos 5% 95%
  4. 4. BIZLIBRARY.COM Overall spending on employee training in U.S. organizations is $70+ billion. COMPANY SIZE (# of Employees) $838 (10,000+) $838 (500-9,999) $1,888 (<500) COST PER EMPLOYEE PER YEAR $1,208 Smaller organizations typically spend more per employee than larger organizations.
  5. 5. Executives Want to See More Impact and Value RANKED IMPORTANCE TO EXEC’S MEASURE LEARNING EVALUATION LEVEL EXAMPLE CURRENTLY MEASURED 1 Impact 4 “The Accel project contributed 20% to our reduction in error rates this fiscal.” 8% 2 Value 5 “Within one year, the East program will achieve a 2:1 benefit-cost ratio.” 4% 3 Awards 0 “Our learning program won an award from Chief Learning Officer magazine.” 40% 4 Application 3 “78% are applying their new skills to their jobs” 11% 5 Learning 2 “92% of participants increased their skills” 32% 6 Activity 0 “Last year 7,800 employees participated in our learning programs” 94% 7 Efficiency 0 “Formal learning costs $2.15 per hour” 78% 8 Reaction 1 “Employees rated our training very high with an average of 4.5 on a 5 point scale” 53% Source: How Executives View Learning Metrics by Patti and Jack Phillips, CLO Magazine, Dec 2010
  6. 6. KPI’S AND BENCHMARKS How do you currently measure success Use existing data to set benchmarks Key performance indicators for employees and the organization
  7. 7. Methods, processes or disciplines Occupational skills Knowledge
  8. 8. WORK ETHIC ATTITUDE COMMUNICATION SKILLS EMOTIONAL INTELLIGENCE
  9. 9. KIRKPATRICK™ – PHILLIPS MODEL LEVEL 2 LEARNING knowledge, skills and attitudes LEVEL 3 BEHAVIOR Application and on-the- job learning LEVEL 4 RESULTS business impact LEVEL 5 RETURN ON INVESTMENT KIRKPATRICK PARTNERS LLC LEVEL 1 REACTION participant satisfaction
  10. 10. ISOLATION of TRAINING IMPACT SYSTEM/PROCEDURE CHANGES INCENTIVE/MOTIVATION MANAGER SUPPORT/ATTENTION EXTERNAL FACTORS EFFECT OF LEARNING ON IMPROVEMENT TOTAL IMPROVEMENT AFTER PROGRAM
  11. 11. ISOLATION METHODS TRENDLINE ANALYSIS sound method to set benchmarks, but still not effective at isolating ESTIMATION METHODS: PARTICIPANTS & MANAGERS bias and simple human error SUCCESS CASE METHOD What did this person learn that was new? How did this person use the learning on the job? Did the usage help produce a worthwhile outcome?
  12. 12. SUCCESS CASE METHOD What, if anything, did this person learn that was new? How, if at all, did this person use the new learning in some sort of job-specific behavior? Did the usage of the learning help to produce any sort of worthwhile outcome? 1 2 3 SOURCE: Telling Training’s Story by Robert O. Brinkerhoff
  13. 13. Focus on what you’re evaluating1 Create an impact model that defines potential results and benefits. Survey to gauge overall success versus non-success rates. 2 3 Select success and non-success instances. Formulate conclusions and recommendations, value, and return- on-investment. 4 5 5 STEPS TO CREATE A MEASUREMENT PLAN
  14. 14. FOCUS AND PLAN THE EVALUATION Identify performance areas Engage all of the key stakeholders Clarify and define success Establish the data points
  15. 15. SKILLS DEVELOPMENT PLAN SKILL/ CAPABILITY DEVELOPMENT OPTIONS MY DEVELOPMENT ACTION TIMING Leading meetings Video: Leading Meetings - Create meeting behavior expectations with your team Gather with your team to discuss meeting management and to create meeting expectations that should be applied to all team and project meetings. Review monthly
  16. 16. CREATE A MODEL FOR SUCCESS Organizational Goals Business Unit Goals Employee Behaviors or Actions Employee Skills or Knowledge
  17. 17. GAUGE OVERALL SUCCESS VS. NON-SUCCESS RATES WHICH STATEMENT BELOW BEST DESCRIBES YOUR EXPERIENCE SINCE PARTICIPATING IN THE PERFORMANCE MANAGEMENT TRAINING? • I learned something new, I have used it, and it has led to some very worthwhile results. • I learned and tried some new things but can’t point to any very worthwhile results yet. • While I may have learned something new, I have not been able to use it yet. • I already knew about and was doing the things this training taught. • I don’t think I can really use what I learned in the training. SOURCE: Telling Training’s Story by Robert O. Brinkerhoff
  18. 18. SELECT SUCCESS AND NON-SUCCESS INSTANCES MANAGER SUPPORTOPPORTUNITY TO APPLY LEARNING PEER SUPPORT ON-DEMAND ACCESS TO RESOURCES SENIOR LEADER INVOLVEMENT
  19. 19. RECOMMENDATIONS, VALUE, AND ROI Areas of increased performance The value of this increase The costs to deliver value Recommended improvements to increase value
  20. 20. REPORT: VALUE OF TRAINING ON WRITING SKILLS FOR ACCOUNT REPRESENTATIVES AND CUSTOMER SERVICE REPS Goal: Reduce turn around time on bug fixes from an average of 21 days to 10 days. x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
  21. 21. $1,155,000 80% OF THE BUGS REQUIRED A RETURN OF THE WRITTEN REPORT TO THE REP FOR CLARIFICATION. $50 / DAY – OVER 6 MONTHS – 1,100 BUGS VALUE: The expected value to be gained is measured by using the average revenue lost for each day the service is down for customers due to sloppy or unclear written explanations of bugs to the programmers.
  22. 22. TRAINING COSTS: Human Resources: $90,000 Reps: $300.000 Total = $390,000 VALUE ADDED FROM IMPROVED PERFORMANCE: 500 reps X $600/day/rep Access to online writing courses including time to take and complete 5 courses each and successfully complete writing evaluations to prove increased skills. 2 HR reps needed to administer program and build writing evaluations. IMPACT: • Less than 10% of written reports of bugs were returned for rewrites in 6 months after program. • Average bug fix reduced from 21 days to 12 days. • Total bugs affected 1,210. TOTAL VALUE GAINED: $544,500 ON A $390,000 PROGRAM
  23. 23. TRAINING COSTS: Human Resources: $180,000 Stakeholders: $480,000 Total = $660,000 VALUE ADDED FROM IMPROVED PERFORMANCE: $1,200,000 in new sales with 90-day product release target, plus payroll gains and cost savings of $144,000 which can be applied to next release, further amplifying the benefits gained. Initial gain is $1,344,000 less the costs of $660,000 for a net gain of $684,000 in the first 90-days after the program finishes. IMPACT: • Release cycle of new products is at 180 days & we need it to be 90 days. • For every 30 days behind, we lose 8 new sales - $50,000 each. • 6-Team members lose 30 days each with monthly salary of $8,000 each ($48,000 per team). TOTAL VALUE GAINED: $1,344,000 ON A $660,000 PROGRAM Collaboration Skills
  24. 24. TRAINING COSTS: Human Resources: $1,000 Managers: $720 Total = $1,720 VALUE ADDED FROM IMPROVED PERFORMANCE: Costs per manager are $60.00 each by using online delivery of content. Managers reached full productivity by learning to effectively delegate tasks and assume manager’s role in 8 weeks. Gain in value of salary was $72,000. Additionally, each team saw a .25% gain in per employee production of $18,000 total across the six impacted teams. IMPACT: • Newly promoted managers take an average of 16 weeks to gain full productivity • Goal is to reach 100% productivity in 8 weeks at a value of $72,000 for 12 managers. • Teams are less productive per employee as managers gain skills, and secondary goal is to increase productivity per employee. TOTAL VALUE GAINED: $100,000 ON A $1,720 PROGRAM Delegation Skills
  25. 25. TRAINING COSTS: Human Resources: $90,000 Managers & Reps: $250,000 Total = $340,000 VALUE ADDED FROM IMPROVED PERFORMANCE: Complex training program lasted a full year. In the 12 months after the training program really began to show modifications in behaviors as proven by reaching 4.5 customer satisfaction scores 85% of the time, 24 additional deals were won on the same number of total trials. IMPACT: • Customer service satisfaction ratings of 3 or below during trials result in zero sales • Ratings of 4.5 or better result in won business 85% of the time • Goal is to reach 4.5 ratings or better in 85% of the surveys returned. • Average sale = $50,000 TOTAL VALUE GAINED: $1,200,000 ON A $340,000 PROGRAM Problem Solving Skills
  26. 26. KEY TAKE-AWAYS Soft Skills form the foundation of most professional and business success. Measuring the impact of soft skills training requires a focus on the behaviors we are trying to modify and the KPI the behaviors support. The Success Case Method is an effective 5-step methodology that can provide clarity to help us see the impact of our soft skills training efforts.
  27. 27. Creating a Framework for Execution
  28. 28. Using Surveys and Feedback Successfully
  29. 29. WWW.BIZLIBRARY.COM/FREE-TRIAL THOUSANDS OF COURSES . 25 TOPIC AREAS . UNLIMITED ACCESS FREE 30-DAY TRIAL! no risk – no obligation
  30. 30. Jessica Petry Sr. Marketing Specialist jpetry@bizlibrary.com @JessLPetry @BizLibrary Chris Osborn Vice President of Marketing cosborn@bizlibrary.com @chrisosbornstl #BIZWEBINAR

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