1. Who’s Behind the Green Wave?
Dave Augusto
Mike Gautier
Dr. Bresnock
Econ 441

2. • Who’s Demanding that Companies Explain and Justify how They
Treat the Environment?
– Rulemakers and Watchdogs
• Government regulators and environmental groups.
– Idea Generators and Opinion Leaders
• Think tanks and academics.
– Business Partners and Competitors
• As well suppliers and business to business customers.
– Consumers and Community
• Including local officials and the general public.
– Investors and Risk Assessors
• Such as stock market analysts and bankers.

3. 1. Non Governmental Organizations (NGOs).
2. Government and Regulators.
3. Politicians.
4. The Plaintiffs Bar.

4. • Examples of NGOs include:
– Environmental Defense, World Wildlife Fund,
Sierra Club, Green Peace, National Wildlife
Federation, Natural Resources Defense Council,
Friends of the Earth, Conservation International.

5. • How Do They Interact With
Businesses?
– Can utilize confrontational
techniques.
• EX: Shell and Green Peace
– Can form partnerships with
businesses.
• EX: McDonalds and
Environmental Defense.

6. • Operates on a Vertical scale- city, county,
state, federal, international.
– Regional legislation can have wide reaching
effects.
– It makes no sense to produce things one way for a
particular region, and differently everywhere else.

7. • Setting Performance Standards:
– Utilizes economic incentives to curb behavior of
polluting firms.
– More flexible than governmental command and
control mandates.

9. “One of the biggest
environmental
dangers every
company faces is the
risk of being sued for
pollution or ecological
harm.”

10. 1. Media.
2. Think Tanks and
Research
Centers.
3. Academia.

11. “Do nothing
that might
embarrass
you.”

12. • Have provided many of the ideas that have framed public
policy agenda and shaped the political debate.
• Resources for the Future led charge to shift command and
control regulation to market based incentives.

13. • Creating links with universities gives firms another
place to turn to for new ideas and perspectives.
• Can be used to promote agenda.
– The Koch brothers have donated millions to
various universities in exchange for being able to
select professors and approve publications.*
*Fang, Lee. “Koch Fueling Far Right Academic Centers at Universities Across Country.”ThinkProgress. 11 May 2011. Web 04
April 2013

14. Greening the Supply Chain

15. • Industry Associations
• Proactively managing relationships for a
strategic advantage
• Membership Requirements: 3rd party
certification of Responsible Care practices

16. • Competitors React
• Star-Kist’s market
• GAP’s groundbreaking Corporate Social
Responsibility report

18. Consumers of business solutions and products asking others to
join in green movement.

19. CEO / Peers exchanging stories:
No CEO wants to be the one creating environmental messes.

20. Lifestyles of Health and Sustainability (LOHAS)
Ex: Restaurants offering menu items that are certified Organic

21. Gap Clothing eliminating improper human conditions: Sweatshops
Alcan Canadian Aluminum: engaging the local community and NGOs
before, during, and after opening or expanding operations

22. Employees Shareholders

23. Insurers Banks and Capital Markets

24. The Eco-Advantage Playbook
WAVERIDERS

25. Costs Risks

26. Revenues Intangible Brand Value

27. Chapter 3
THE END