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PROFESSIONAL ETHICS &
SOCIAL RESPONSIBILITY
Module IV Sustainable Practices
By Dr. Nancy Girdhar
Module 1: Philosophy and Ethics
Module 2: Ethical Issues and Practices at
Workplace
Module 3: Code of Ethics
Module 4: Sustainable Practices
Module 5: Ethics in Different Domain
Course Content
Internal Assessment
Component Class Test Case Study Minor
Project
Home
Assignment
Attendance End
Semester
Weightage 10 10 15 10 5 50
Assessment
3. The students will carry out a home assignment by writing a review
of literature on ethical issues and practices in his/ her area of study.
Professional Skills Development Activities:
1. Students will carry out an industrial survey /interview /focus
group discussion to identify and understand the translation of
professional values and ethics in daily work practices. Students will
compile a minor project report based on it.
2. The students will develop a case study based on any major violation
of professional ethics by studying newspaper articles, policy
documents, discussions paper in parliament media interviews and
documentaries etc (Give presentation in team of 3).
• To understand the concept of professional ethics.
• To identify ethical issues at workplace.
• To learn to match code of ethics with appropriate
profession.
• To understand theories of ethics.
Course Objectives
Books and References
Text:
• John R Boatright, “Ethics and the Conduct of Business”, Pearson Education,
New Delhi, 2003
• Edmund G Seebauer and Robert L Barry, “Fundametals of Ethics for
Scientists and Engineers”, Oxford University Press, Oxford, 2001
References:
• Laura P. Hartman and Joe Desjardins, “Business Ethics: Decision Making for
Personal Integrity and Social Responsibility” Mc Graw Hill education, India Pvt.
Ltd. New Delhi 2013.
• A Global Standard for Professional Ethics: Cross-Border Business Concerns By
Allen, Catherine; Bunting, Robert Journal of Accountancy, Vol. 205, No. 5, May
2008
7
SUSTAINABLE PRACTICES
• Green Practices
• Ethics to Handle VUCA Environment
• Importance of Sustainability
• Sustainable Business Practices
• Corporate Social Responsibility
• Inclusive Development
Content
Sustainable Practices
• Sustainable practices are the
processes services employ to
maintain the qualities that are
valued in the physical environment.
Living sustainably is about living
within the means of natural systems
(environment) and ensuring that
our lifestyle doesn't harm other
people (society and culture).
Sustainable Practices
• “The quality of not being
harmful to environment or
depleting natural resources
and thereby supporting long
term ecological balance”
• Be Intentional about sustainability
• Water and Electric Conservation
• Develop a Recyclic program
• Use of Solar energy
• Chemical Management rotation
• Purchase only Energy Efficient Products
• Develop Sustainability Work policies
Example of Sustainable Practices
• Enhance liveability
• Create opportunities for economic
prosperity
• Foster environment responsibility
• Embrace design excellence
• Demonstrate visionary leadership
and strong governance
Principles of Sustainable Practices
• Green ethics offers a set of standards and principles that
we should systematically apply to nature.
• Green ethics is the study of the ethical basis of
environment or discussion of the ethical basis of
environmental protection.
Green Ethics
• To overcome the following questions.
1. What are the environment damage produce by the
present generation?
2. What acts must be give up to slow such damage?
Need of Green Ethics
• Pollution:
1. Air pollution
2. Water pollution
3. Land pollution
• Resource depletion:
1. Depletion of Species & Habits
2. Depletion of Fossil fuels etc..
Green / Environmental Damage
• We should have profound respect for nature.
• We must maintain a harmonious relation with other
species.
• Everyone should take responsibility for this impact on
nature.
• Local & indigenous environmental knowledge should be
respected.
• We must plan for the long term.
Green Ethics Principles
• VUCA stands for volatility, uncertainty, complexity, and
ambiguity. It describes the situation of constant,
unpredictable change that is now the norm in certain
industries and areas of the business world.
VUCA Environment
VUCA Environment Continued…
Volatility
• Volatility is the rate, amount, and magnitude of change.
• It brings drastic, rapid shifts or can bring about
instability for organizations and leaders, but even the
minor shifts that occur daily, such as new and
“immediate” priorities that disrupt plans, or the
increasing need to “multitask,” are changes that increase
volatility.
Uncertainty
• Lack of clarity about the challenges
and their current and future
outcomes.
• Uncertainty can result in an over-
reliance on past experiences and
yesterday’s solutions or to analysis
paralysis as we sift through more
and more data.
Complexity
• The amount of dependency and interactive effect of
multiple factors and drivers.
• Requires to think in more creative, innovative and non-
linear way; to be able to deal with shades of gray (as
opposed to black and white) solutions.
Ambiguity
• The degree to which information, situations, and events
can be interpreted in multiple ways.
• Ambiguity increases doubt, slows decision-making, and
results in missed opportunities (and threats). It re-
quires that leaders think through and diagnose things
from multiple perspectives.
• Volatility can be overcome by clear
vision.
• Uncertainty can be overcome by
understanding.
• Complexity can be overcome by
clarity.
• Ambiguity can be overcome by
agility.
Ethics to handle VUCA Environment
Communication in a VUCA Environment
• Be ethical.
• Be transparent.
• Be open and honest in all
communication.
• Be relevant.
• Share information and perspectives
that are valuable to workers.
• Personalize and be personable.
• Address negative discussion head –
on.
How to overcome communication barriers
• Sustainability maintains the health
and bio capacity of the environment.
• Sustainability supports the well-being
of individuals and communities.
• Sustainability promotes a better
economy
- where there is little waste and
pollution, fewer emissions, there are
more jobs, and a better distribution
of wealth.
Important of Sustainability
• Sustainability is important for development-
-because of the passage of time the generation changes and with
this change society wants more and more benefits from the
resources which are present in our nature.
Important of Sustainability Continued…
Sustainable Business Practices
A business practice that is economically
viable, socially responsible and
environmentally friendly is usually
regarded as being sustainable.
Corporations that include socially
responsible and environmentally sound
policies as core elements in their growth
strategy very often
create sustainable economic values.
• Be Intentional About Sustainability
• Partner with Employees
• Water And Electric Conservation
• Supply Chains
• Develop a Recycling Program
• Chemical Management
• Purchase Only Energy Efficient
Products
• Develop Sustainability Work Policies
Sustainable Business Practice Examples
• Read the story here
https://www.theguardian.com/sustainable-
business/blog/best-practices-sustainability-us-
corporations-ceres
Best practices in sustainability: Ford, Starbucks and
more
• Cut emissions
• Prevent pollution
• Use sustainable materials
• Lower energy usage
• Use green-certified office products
• Encourage sustainable behavior
• Network with like-minded organizations
Goals
• Saving money. Eco-friendly techs and lower waste in
energy/time can bring significant savings.
• Attracting investors. A reputation of an earth-friendly
business is persuasive enough for savvy investors and new
customers to come.
• Retaining employees. A brand supporting sustainable
practices can attract qualified employees who'll perform
better and be more satisfied with their workplaces, saving
resources for the process of recruitment.
• Creating new jobs. The focus on sustainability can
introduce new job titles such as CVO (Customer Value
Officer), wind energy engineers, passive solar building
designers, and more.
Why sustainability is important
How much waste our organization creates ?
What impact it has on the local community ?
How we outreach to customers ?
How our product helps a certain audience ?
What businesses need to become sustainable?
1. Christy Dawn
2. PepsiCo
3. Brown-Forman
4. Nike
5. Ford Motor Company
6. Bank of America
7. Ben & Jerry’s
8. Xylem
9. General Mills
10. Dell
10 strong brand examples of sustainability practices
1. LG
2. HCL
3. Haier
4. Samsung
5. Tata Consultancy Services
6. Oil and Natural Gas Company (ONGC)
7. IndusInd Bank
8. ITC
9. Wipro
10. MRF Tyres
Top 10 Green Companies of India
Corporate Social Responsibility (CSR)
• Concepts, key issues, context
• Key CSR drivers
• Implications for enterprise
• Implications for development
CSR (Carrol, 1979) - Firms have responsibilities to societies including
economic, legal, ethical and discretionary (or philanthropic). See also
DeGeorge (1999) on the “Myth of the Amoral Firm”
Social Contract (Donaldson, 1982; Donaldson and Dunfee, 1999) –
There is a tacit social contract between the firm and society; the
contract bestows certain rights in exchange for certain responsibilities.
Stakeholder Theory (Freeman, 1984) – A stakeholder is “any group or
individual who can affect or is affected by the achievement of an
organization’s purpose.” Argues that it is in the company’s strategic
interest to respect the interests of all its stakeholders.
CSR Main Concepts
CSR = political economy
The rights and responsibilities assigned to private industry.
CSR Key Issues
1. Labour rights:
• child labour
• forced labour
• right to organise
• safety and health
2. Environmental conditions
• water & air emissions
• climate change
3. Human rights
• cooperation with paramilitary
forces
• complicity in extra-judicial killings
4. Poverty Alleviation
• job creation
• public revenues
• skills and technology
Global Context & Key Drivers of CSR
1. Liberalization of markets – reduction of the regulatory approach.
2. Emergence of global giants, consolidation of market share.
3. Development of the ‘embedded firm’ and the global value chain.
4. Development of supplier networks in developing countries.
Around the world
• NGO Activism
• Responsible investment
• Litigation
• Gov & IGO initiatives
Developing Countries
• Foreign customers
• Domestic consumers
• FDI
• Government & IGO
Key Drivers
• Facilitators: IT (esp
Internet), media, low
cost travel
• Boycotts, brand damage,
influence legislation,
domino effect. E.g. Shell
in Nigeria, Exxon in
Cameroon, Sinopec in
Sudan, Apparel Industry
(Nike, Gap), GMO, Wood
Products, etc.
Key Drivers : NGO Activism
Setting this enabling system requires actions to:
• Ensure the required continuum of services .
• Strengthen the capacities of all actors in the
system according to the role they need to play
Inclusive Development
Inclusive Community Approches
• Community Based Rehabilitation
• Inclusive Local Development
Interaction b/w Stakeholders of a Service System
Service Providers
(private and public)
Authorities/ policy
makers
(National level and
local level )
Users
(People with disabilities -
represented by DPOs)
Evaluate needs,
ensure access,
consult and ensure
participation of
PwDs in decision-
making
Ask for services,
advocate, take part in
decision-making
Supply services, inform
on needs, take part in
decision-making
Analyse needs,
provide services,
ensure access
Ask for services,
choose services, utilise
services, evaluate the
quality of services
Regulate, allocate
sufficient means, control,
evaluate, identify
innovation, replicate
innovation, guarantee
quality (accreditation)
Regulate, define strategic
orientations, policies
Provide quality services
Use and monitor
THANK YOU!

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Module 4 Professional Ethics & Social Responsibility

  • 1. PROFESSIONAL ETHICS & SOCIAL RESPONSIBILITY Module IV Sustainable Practices By Dr. Nancy Girdhar
  • 2. Module 1: Philosophy and Ethics Module 2: Ethical Issues and Practices at Workplace Module 3: Code of Ethics Module 4: Sustainable Practices Module 5: Ethics in Different Domain Course Content
  • 3. Internal Assessment Component Class Test Case Study Minor Project Home Assignment Attendance End Semester Weightage 10 10 15 10 5 50 Assessment
  • 4. 3. The students will carry out a home assignment by writing a review of literature on ethical issues and practices in his/ her area of study. Professional Skills Development Activities: 1. Students will carry out an industrial survey /interview /focus group discussion to identify and understand the translation of professional values and ethics in daily work practices. Students will compile a minor project report based on it. 2. The students will develop a case study based on any major violation of professional ethics by studying newspaper articles, policy documents, discussions paper in parliament media interviews and documentaries etc (Give presentation in team of 3).
  • 5. • To understand the concept of professional ethics. • To identify ethical issues at workplace. • To learn to match code of ethics with appropriate profession. • To understand theories of ethics. Course Objectives
  • 6. Books and References Text: • John R Boatright, “Ethics and the Conduct of Business”, Pearson Education, New Delhi, 2003 • Edmund G Seebauer and Robert L Barry, “Fundametals of Ethics for Scientists and Engineers”, Oxford University Press, Oxford, 2001 References: • Laura P. Hartman and Joe Desjardins, “Business Ethics: Decision Making for Personal Integrity and Social Responsibility” Mc Graw Hill education, India Pvt. Ltd. New Delhi 2013. • A Global Standard for Professional Ethics: Cross-Border Business Concerns By Allen, Catherine; Bunting, Robert Journal of Accountancy, Vol. 205, No. 5, May 2008
  • 8. • Green Practices • Ethics to Handle VUCA Environment • Importance of Sustainability • Sustainable Business Practices • Corporate Social Responsibility • Inclusive Development Content
  • 9. Sustainable Practices • Sustainable practices are the processes services employ to maintain the qualities that are valued in the physical environment. Living sustainably is about living within the means of natural systems (environment) and ensuring that our lifestyle doesn't harm other people (society and culture).
  • 10. Sustainable Practices • “The quality of not being harmful to environment or depleting natural resources and thereby supporting long term ecological balance”
  • 11. • Be Intentional about sustainability • Water and Electric Conservation • Develop a Recyclic program • Use of Solar energy • Chemical Management rotation • Purchase only Energy Efficient Products • Develop Sustainability Work policies Example of Sustainable Practices
  • 12. • Enhance liveability • Create opportunities for economic prosperity • Foster environment responsibility • Embrace design excellence • Demonstrate visionary leadership and strong governance Principles of Sustainable Practices
  • 13. • Green ethics offers a set of standards and principles that we should systematically apply to nature. • Green ethics is the study of the ethical basis of environment or discussion of the ethical basis of environmental protection. Green Ethics
  • 14. • To overcome the following questions. 1. What are the environment damage produce by the present generation? 2. What acts must be give up to slow such damage? Need of Green Ethics
  • 15. • Pollution: 1. Air pollution 2. Water pollution 3. Land pollution • Resource depletion: 1. Depletion of Species & Habits 2. Depletion of Fossil fuels etc.. Green / Environmental Damage
  • 16. • We should have profound respect for nature. • We must maintain a harmonious relation with other species. • Everyone should take responsibility for this impact on nature. • Local & indigenous environmental knowledge should be respected. • We must plan for the long term. Green Ethics Principles
  • 17. • VUCA stands for volatility, uncertainty, complexity, and ambiguity. It describes the situation of constant, unpredictable change that is now the norm in certain industries and areas of the business world. VUCA Environment
  • 19. Volatility • Volatility is the rate, amount, and magnitude of change. • It brings drastic, rapid shifts or can bring about instability for organizations and leaders, but even the minor shifts that occur daily, such as new and “immediate” priorities that disrupt plans, or the increasing need to “multitask,” are changes that increase volatility.
  • 20. Uncertainty • Lack of clarity about the challenges and their current and future outcomes. • Uncertainty can result in an over- reliance on past experiences and yesterday’s solutions or to analysis paralysis as we sift through more and more data.
  • 21. Complexity • The amount of dependency and interactive effect of multiple factors and drivers. • Requires to think in more creative, innovative and non- linear way; to be able to deal with shades of gray (as opposed to black and white) solutions.
  • 22. Ambiguity • The degree to which information, situations, and events can be interpreted in multiple ways. • Ambiguity increases doubt, slows decision-making, and results in missed opportunities (and threats). It re- quires that leaders think through and diagnose things from multiple perspectives.
  • 23. • Volatility can be overcome by clear vision. • Uncertainty can be overcome by understanding. • Complexity can be overcome by clarity. • Ambiguity can be overcome by agility. Ethics to handle VUCA Environment
  • 24. Communication in a VUCA Environment
  • 25. • Be ethical. • Be transparent. • Be open and honest in all communication. • Be relevant. • Share information and perspectives that are valuable to workers. • Personalize and be personable. • Address negative discussion head – on. How to overcome communication barriers
  • 26. • Sustainability maintains the health and bio capacity of the environment. • Sustainability supports the well-being of individuals and communities. • Sustainability promotes a better economy - where there is little waste and pollution, fewer emissions, there are more jobs, and a better distribution of wealth. Important of Sustainability
  • 27. • Sustainability is important for development- -because of the passage of time the generation changes and with this change society wants more and more benefits from the resources which are present in our nature. Important of Sustainability Continued…
  • 28. Sustainable Business Practices A business practice that is economically viable, socially responsible and environmentally friendly is usually regarded as being sustainable. Corporations that include socially responsible and environmentally sound policies as core elements in their growth strategy very often create sustainable economic values.
  • 29. • Be Intentional About Sustainability • Partner with Employees • Water And Electric Conservation • Supply Chains • Develop a Recycling Program • Chemical Management • Purchase Only Energy Efficient Products • Develop Sustainability Work Policies Sustainable Business Practice Examples
  • 30. • Read the story here https://www.theguardian.com/sustainable- business/blog/best-practices-sustainability-us- corporations-ceres Best practices in sustainability: Ford, Starbucks and more
  • 31. • Cut emissions • Prevent pollution • Use sustainable materials • Lower energy usage • Use green-certified office products • Encourage sustainable behavior • Network with like-minded organizations Goals
  • 32. • Saving money. Eco-friendly techs and lower waste in energy/time can bring significant savings. • Attracting investors. A reputation of an earth-friendly business is persuasive enough for savvy investors and new customers to come. • Retaining employees. A brand supporting sustainable practices can attract qualified employees who'll perform better and be more satisfied with their workplaces, saving resources for the process of recruitment. • Creating new jobs. The focus on sustainability can introduce new job titles such as CVO (Customer Value Officer), wind energy engineers, passive solar building designers, and more. Why sustainability is important
  • 33. How much waste our organization creates ? What impact it has on the local community ? How we outreach to customers ? How our product helps a certain audience ? What businesses need to become sustainable?
  • 34. 1. Christy Dawn 2. PepsiCo 3. Brown-Forman 4. Nike 5. Ford Motor Company 6. Bank of America 7. Ben & Jerry’s 8. Xylem 9. General Mills 10. Dell 10 strong brand examples of sustainability practices
  • 35. 1. LG 2. HCL 3. Haier 4. Samsung 5. Tata Consultancy Services 6. Oil and Natural Gas Company (ONGC) 7. IndusInd Bank 8. ITC 9. Wipro 10. MRF Tyres Top 10 Green Companies of India
  • 36. Corporate Social Responsibility (CSR) • Concepts, key issues, context • Key CSR drivers • Implications for enterprise • Implications for development
  • 37. CSR (Carrol, 1979) - Firms have responsibilities to societies including economic, legal, ethical and discretionary (or philanthropic). See also DeGeorge (1999) on the “Myth of the Amoral Firm” Social Contract (Donaldson, 1982; Donaldson and Dunfee, 1999) – There is a tacit social contract between the firm and society; the contract bestows certain rights in exchange for certain responsibilities. Stakeholder Theory (Freeman, 1984) – A stakeholder is “any group or individual who can affect or is affected by the achievement of an organization’s purpose.” Argues that it is in the company’s strategic interest to respect the interests of all its stakeholders. CSR Main Concepts CSR = political economy The rights and responsibilities assigned to private industry.
  • 38. CSR Key Issues 1. Labour rights: • child labour • forced labour • right to organise • safety and health 2. Environmental conditions • water & air emissions • climate change 3. Human rights • cooperation with paramilitary forces • complicity in extra-judicial killings 4. Poverty Alleviation • job creation • public revenues • skills and technology
  • 39. Global Context & Key Drivers of CSR 1. Liberalization of markets – reduction of the regulatory approach. 2. Emergence of global giants, consolidation of market share. 3. Development of the ‘embedded firm’ and the global value chain. 4. Development of supplier networks in developing countries. Around the world • NGO Activism • Responsible investment • Litigation • Gov & IGO initiatives Developing Countries • Foreign customers • Domestic consumers • FDI • Government & IGO Key Drivers
  • 40. • Facilitators: IT (esp Internet), media, low cost travel • Boycotts, brand damage, influence legislation, domino effect. E.g. Shell in Nigeria, Exxon in Cameroon, Sinopec in Sudan, Apparel Industry (Nike, Gap), GMO, Wood Products, etc. Key Drivers : NGO Activism
  • 41. Setting this enabling system requires actions to: • Ensure the required continuum of services . • Strengthen the capacities of all actors in the system according to the role they need to play Inclusive Development Inclusive Community Approches • Community Based Rehabilitation • Inclusive Local Development
  • 42. Interaction b/w Stakeholders of a Service System Service Providers (private and public) Authorities/ policy makers (National level and local level ) Users (People with disabilities - represented by DPOs) Evaluate needs, ensure access, consult and ensure participation of PwDs in decision- making Ask for services, advocate, take part in decision-making Supply services, inform on needs, take part in decision-making Analyse needs, provide services, ensure access Ask for services, choose services, utilise services, evaluate the quality of services Regulate, allocate sufficient means, control, evaluate, identify innovation, replicate innovation, guarantee quality (accreditation) Regulate, define strategic orientations, policies Provide quality services Use and monitor