FINAL PROJECT BRIEF

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
Center for Architecture Studies in Southeast Asia (MASSA)
Bachelor of Science (Honours) (Architecture)
ARCHITECTURAL DESIGN PROJECT [ARC60108]
Sustaining Humanities
Project 1b: Architectural Proposition & Design Strategy Proposal
Assessments Type Learning outcomes Marks Presentation Submission
Project 1b Individual
1 & 3 (refer to
module outline)
20%
Pin up of work
Sketches, diagrams, model
researches & drawings
Week 6 & 8
Introduction
A more detailed and finalized Project Brief will be developed in this part of the project (Project 1b), the
second stage of the 3 part project. In this part students will refer to what they have presented and
understood in the Part 1a: Pre-Design Analysis. They are expected to further develop and finalize the
Project Brief and Programmatic Responses (part 1) leading to Design Strategy Proposal (part 2).
In Project Brief and Programmatic Responses (Part 1), students are tasked to: a. write the final Project
Brief, b. fully develop the programme or project requirements, c. diagrammatically show analysis on
site-strategies, d. develop and resolve space programming and e. rationalize with a programme and
design related research and precedent studies.
Image: Design Strategy Diagram-MVRDV-led alliance transformation, Mexico

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In The Design Strategy Proposal (part 2), students in this phase of design students will be taking
the data gathered and through the fields of the survey will create 2-3 or several options for
consideration. The student will study, analyze and further develop these ideas and options
through the use of conceptual drawings such as sketches, diagrams and study models to visualize
different routes and approaches to the project.
Student to take Note of the following:
1. Conceptual drawings encourage student to explore an idea or range of ideas,
development, approach concept, developmental approach and design intent much better.
Drawings will be looser but drawn to scale, may do free hand or drafted. Use a roll of
tracing paper, butter paper to show schemes and conceptual studies of site and spaces,
form studies and approach (elevation, section, axonometric view, and perspective view
and study models).
2. The concept should grapple real issues, site, restrictions, parameters, urban context and
encapsulate the principles of the design scheme (refer to Project 1a studies).
3. Exploration is important and never a ‘Eureka’ where the single initial idea resolved every
aspect: organizational, programmatic, technical, social and contextual are to be
considered.
4. Students are expected to have read the pertinent design guidelines based on UBBL, fire
safety regulation, and the UBBL guidelines. Design strategies should incorporate the
structural logic and understanding (plans to show columns, sections to show beams and
slab); environmental considerations likewise are to be indicated.
Objectives of Project
 To develop a design strategy (to the level of sketch design phase) for your proposed project.
Learning Outcomes of this Project
1. Formulate a simple brief that include appropriate architectural programme and planning within a
selected architectural context.
2. Produce a formal architectural design strategy that response to the proposed brief.
Tasks - Guidelines
Building on design brief and pre-design analysis of context, user, and programme presented in Project
1a, design a building that delivers a strong relationship to place, people and time.

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The building must be no larger than 2,000 sq.mts. and not lesser than 1,800 sq.mts built-in a minimum
of 3 levels and maximum 5 levels which include the covered circulation spaces. Basement Parking does
not count in floor area and level requirements. Fully open spaces, landscaping & others are not to be
included in area calculation.
As a guide to specific use, the final building should take into account the following, with approximate
percentages to be used as a guide:
• 3-5% Services/core (lift, fire safety apparatus, pipe, M&E room, waste disposal etc.)
• 5-10 % staff accommodation (staff quarters, visitors lodging, temporary stay & alike)
• 5-10% administrative space (offices, storage, file/supplies room, etc.)
• 20-30% circulation (halls, corridors, stairs, ramps, lobbies, etc.)
• 20-30% public space (restaurants, shops, library, toilets, MPH)
• 30-40% programme-specific space (e.g. classrooms, kitchens, lecture halls, etc.)
The building should also allow for a minimum of car-park spaces (refer to UBBL guidelines/city
guidelines or requirements, roughly 20 slots) and a loading/unloading space for a minimum of 2 service
trucks. Your scheme must also provide for a proper drop off zone for your user. Appropriate landscape
space should also be included.
The Task
For your chosen site and programme, produce a formal architectural design strategy in response your
proposed project.
1. The design should explore and express your position in architecture, and synthesize issues
relating to programme, user, site and other regulatory requirements.
2. Consider and include expanded aspects of design development in tandem with the design of
spaces, e.g. regulatory requirements, fire safety, materials, construction; buildability,
sustainability, feasibility and other relevant considerations, wherever possible, integrating their
development to produce a richer, more multi-layered design.
3. The design considers and is sensitive to site context. Aim to address issues on site, aim to give
the best design approach.
Submission Requirements
Part 1: Project Brief, Programmatic Response and Architectural Position
a. Project Brief/ Narrative (200-300 words)
b. Programme and Spatial Programming
c. Architectural Position and Conceptual Responses (Series of Analytical Diagrams & drawings).
d. Precedent Studies (programme and design related).

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Suggested format:
Butter Paper pin up
-Texts should be legible.
-Analytical Diagrams & Drawings not to scale.
To submit a chronological sequence of images which display effectively and
simply the key design decisions / actions you have proposed in your respective design.
-Precedent study (to show images and analysis)
-Calculation of spaces.
Project 2: Design Strategy Proposal
a. Project Brief (from part 1)
b. Series of analytical diagrams (from part 1)
c. Butter paper pin up showing clear concept and design exploration
d. Showing design exploration and tectonic thinking.
e. Site Plan, Floor Plan, Elevations and Sections
Suggested format:
Butter paper pin up
-To pin up Part 1 output (brief, diagrams, calculation and precedent studies).
-Showing design process (models, diagrams, etc) that illustrates your design
Thinking and exploration.
-Plans, sections and elevations must be scaled (not smaller than 1:200).
-3D Modelling or Physical Study Models (refer to tutors advice).
Note: It is expected that these images will form part of your Final Pin Up during your respective
end of semester presentations. Refer to: David Adjaye and/or Bjarke Ingels diagrams for reference.
Marking criteria
Assessment criteria for each of the three aspects will be graded based on:
Marking Criteria
Marks%
FAIL
(F)
POOR
(D-,D,D+)
PASS
(C)
SATISFACTORY
(C+,B-)
GOOD
(B,B+)
VERYGOOD
(A-)
EXCELLENT
(A)
COMMENTS
These will be assessed via the
following:
100
0-39
40-49
50-54
55-64
65-74
75-79
80-
100
Part 1: Project Brief and
Architecture Position (10%)
Programme/Project Brief
Clarity of Programme and Project
Direction. A finalized brief
___/20%

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Contextual &Programmatic
Responses Site, culture, urban
and environmental considerations
___/40%
Spatial Programming and
Design Proposition. Study on
requires spatial and project
requirements.
____20%
Precedent Studies Ability to
analyse and apply information
from programme related and
design precedents.
___/20%
Total (Over-all) _____/100%
Part 2: Design Strategy
Proposal (10%)
Design Concept and Approach
should grapple real issues, site,
culture, restrictions, parameters,
urban context and encapsulate
the principles of the design
scheme
`
___/20%
Design Exploration is important
and never a ‘Eureka’ where the
single initial idea resolved. Design
rigour and exploration.
____/30%
Design Resolution
Consideration of guidelines,
architectural standards,
buildability, environmental and
technology strategies and others.
____/35%
Communication of your work
Clarity and Effective use of
conceptual drawings such as
sketches, conceptual & 2D & 3D
analytical diagrams
____/15%
Total (Over-all) _____/100%
Note: Rubric Assessment is attached to the Project 1b Assessment Sheet,
refer to page 2, uploaded in the TiMES portal.

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Suggested References
1. Allison, P. David Adjaya, Making Public Buildings. London: Thames & Hudson
2. Baker, G. 1989. Design Strategies In Architecture (2nd
Ed.). New York: Van Nostrand Reinhold.
3. Hertzberger, H. 1991. Lessons for Students in Architecture. Rotterdam: 010 Publishers.
4. Ligtelijn, V. 1999. Aldo Van Eyck Works. (1995 Ed.). The Netherlands: Thoth Publisher.
5. Allen, E.,2007 The Architect’s Studio Comparison: Rules of Thumbs for Preliminary Design
(6th
Ed.): Wiley
6. LaGro Jr.J.A.,2001 Site Analysis: linking program and concept in land planning and
design, New York: Wiley
7. Clark,R. & Pause, M. 2012, Precedents in Architecture Analytical Diagrams, Formative Ideas
and Partis (4th
Ed.), Hoboken N.J: John
Timeline and Schedule
Week 4 : - Project Brief and Programmatic Responses (analytical diagrams)
- Working on series of analytical diagrams
Week 5 : - Space Programming, Calculation of Spaces and Analyzing Precedents
- Working on calculation and precedent studies.
Week 6 : Submission and Presentation of
Part 1 (Part 1) Architecture Position and Programmatic Responses
- Formulization of concept. Spatial Planning and Form Design
Week 7 : - Site Development, spatial planning and Form studies.
-Environmental and Technology Lecture & Workshop (TBC)
Midterm
Break -Environmental and Technology Lecture & Workshop (TBC)
Week 8 : -Site Development, spatial planning and Form studies.
-Presentation of Project 1b (Part 2)
Design Strategy Proposal (Incorporating ENT)
Note : Refer to module outline for the detailed activities, tutorials and suggested reference and readings.

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Submission Date and Guidelines
Project 1b
Part 1 : Thursday, 2nd
October 2017, (Week 6)
Part 2 : Thursday, 23rd
October 2017 (Week 8)
Note:
1. Each student is required to pin up work and set up models 15 minutes before
presentation schedule.
2. Presentation schedule to be downloaded on TIMeS or Facebook Group.
3. Each presentation must be within 10-15 minutes only, including comments.
4. All students are required to submit a photo of your work/pin up (1-2 images) to
group leader. Leader to submit to Module Coordinator by 7:00 pm thru email
architectprinceisip@gmail.com
Prepared by: Approved by:
Prince Favis Isip Mohd Adib Ramli
……………………………. …………………………….
Date: 24/8/2017 Date: 25/8/2017
Stream Coordinator Programme Director
(Design Studies)
Email: princefavis.isip@taylors.edu.my
Remarks:
1. The Project Brief is to be distributed to the students in the first week of the semester.
2. Any changes to the Project Brief shall be communicated (in writing) to the Programme Director and
the approved revised version must be communicated to the students