The Fuzzy Tail is a play on Chris Anderson's Long Tail—but that's where the similarities end. Being "fuzzy" means unlearning the way we've always done things and moving away from rigidity toward adaptability. The first draft of this presentation will be presented to employees of Critical Mass, a digital experience consultancy based out of Calgary, Canada.

1. David Armano
VP, Experience Design | Critical Mass
Logic + Emotion | darmano.typepad.com
The Fuzzy Tail
slideshare.net/darmano/the-fuzzy-tail criticalmass.com

2. The
Fuzzy Tail

3. It’s like the
Long Tail…

4. Only
Fuzzy

5. When was the last time you met a blacksmith?

6. = +

7. Or needed one?

9. People who did this:

10. Now do this:

11. So what’s your job?

13. Now put on your fuzzy glasses.

15. How fuzzy are you?

16. not as fuzzy
awfully fuzzy
rigid
getting fuzzy
fuzzy

17. This isn’t fuzzy.

18. waterfall
Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif

19. Neither is this…

20. Assembly line

21. Or this.

22. silos

23. This is.

24. overlaps

25. hierarchy + networks

26. Fuzzy logic (and emotion)

27. Are fuzzy people
“right-brainers”?
Wow!

28. Not quite.

29. Fuzzy people are
“light-brainers”

30. light-brain functions
agile
inquisitive
adaptable
flexible
pliable
Note: I am not a certified brain surgeon. This visual is conceptual only.

31. How do we get fuzzier?

32. Forget you were ever an expert.

33. At anything.

35. Unlearn.

36. So you can learn again.

38. Proof of fuzziness…

40. The “T-shaped”
individual

41. From “T-shaped” to
“Sun-shaped”

42. Passionate individuals.
Collaborative teams.

43. Individuals.

44. Teams.

45. Let’s meet some “fuzzy people”.

46. Steve Chen “engineer”
Chad Hurley
“designer”
Jawed Karim “geek”

47. Youtube is innovative
Innovation is fuzzy
Fuzzy ≠ perfect

48. 2
Community
1 3
Distribution
Universal Media Player
4
Context + Relevance

49. Fuzzy work in the office:

51. Core team:
design lead + flash designer

53. Core team:
design lead + interaction designer + flash developer + project manager

56. Core team:
creative lead + designer + dev 1 + dev 2 + project manager + advocate

57. Why should you care?

58. Because we’re not in the Website business.

60. W
eb
$4 site
00
.00

61. We’re in the ideas + experience business.

63. So let’s get
Fuzzy

64. David Armano
VP, Experience Design | Critical Mass
Logic + Emotion | darmano.typepad.com
The Fuzzy Tail
slideshare.net/darmano/the-fuzzy-tail criticalmass.com