Hotel's Room Rate structure #2 by Dino Leonandri

1. Room Rate Struture Part 2
By Dino Leonandri

2. Establishing a hotel pricing strategy
Crafting and executing your hotel pricing strategy requires you to do
more than establish rates for your rooms during particular seasons.
You’ll want to go beyond that – optimising your pricing strategy so that
you maximise the revenue that you generate per room and per guest.
There are a number of questions that should surround your pricing
strategies:
• What do your guests want?
• Which strategy will complement the business mix?
• How will different strategies affect connected channels and
distribution partners?
• How does your strategy integrate with your channels?
• Who are the experts that can help determine the right strategy?

3. 6 essential hotel room sales strategies
• 1. Hotel group sales strategy
• 2. Hotel direct sales strategy
• 3. Destination marketing sales strategy
• 4. Cross-promotional sales strategy
• 5. Guest rewards sales strategy
• 6. Revenue management sales strategy

4. Other room selling techniques in
hotels
• Upselling – Upselling is the process of selling a more
expensive version of the service or product your
customer is buying. The methods you use to upsell
need to be handled with a degree of delicacy.
• Re-marketing – Re-marketing allows you to reach out
to potential guests who have visited your site
without finalising their booking.
• Incentives or cross-selling – Cross-selling is the
process of selling an additional, supplementary
product or service to complement the product or
service your customer is buying

5. Other room selling techniques in
hotels
• Build local partnerships – Unless your hotel is located
in a remote or isolated destination, there should be
plenty of other businesses and attractions you can
form a mutually beneficial partnership with.
• Make booking easy on your website – The
importance of a good website experience for
travellers can’t be overstated.

6. Hotel promotion ideas
Promotions are great because you can be very flexible and
targeted with what you offer, and often they’ll grab the attention
of travellers searching online.
1. Seasonal promotions, Most destinations experience a low
season, where tourism is not as active as other parts of the
year
2. Themed promotions, These will be attention-grabbing and
very relevant for travellers looking into booking a stay in the
area
3. Event-based promotions, It makes a lot of sense to capitalise
on events and include them in your promotions. People will
already be researching these events so if your hotel has a
deal on in conjunction with them, awareness of your hotel
should increase along with site traffic.

7. Hotel promotion ideas
4. Direct booking promotions, Placing exclusive promotions
within your booking engine on your website will give
travellers an incentive to book direct instead of via an OTA
5. Partnership promotions
Combining with other businesses will reduce the cost of
promotion and marketing, and give you wider coverage as
long as your partner holds up their end of the bargain.
6. Mobile-only promotions
Year on year, nearly every statistic points to an upsurge of
mobile usage on hotel, travel, and booking websites, with
projected numbers even more prominent.

8. Hotel sales tools
Our hotel sales tools include anything that enable you to bring a guest
into your hotel. This might mean your social media accounts, your
email marketing campaigns, the phone on your front desk, guest
feedback, or back-end hotel technology solutions.
• Social networks
• Analytics tools such as Google
• Survey tools
• Online travel agents
• Property management tools
• Booking engines
• Channel managers
• Website builders

9. Hotel sales tools
Channel manager
it’s a tool that manages all the different online travel
agents (OTAs) you sell your rooms through, such as
Booking.com, Expedia or Airbnb.
Booking engine
Also a reservation system, this will secure online
bookings from direct channels such as your own
website and social media pages like Facebook. An
online booking engine has become essential, especially
with the rise of social media.

10. Question :
Mention and explain about Hotel sales tools
Please answer the questions above and email to:
dinoleonandri@stptrisakti.ac.id
by email no later than 1 week ahead.
In the email subject, write the name of the campus, course and class
example :
1. STPT/Intl Class/Hotel Basic Accounting
2. Poltekpar Plb/DIK 6A/Hospitality Business
3. Poltek Intl Jkt/AJ/Hotel Management

11. Thank you
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