1. WE INTRODUCE YOU TO THE 1ST LARGEST OBSTACLE COURSE IN ASIA
GI L A - VI L L E
FUN.WET.MESSY.

2. OUR INTENTION
CREATE
INNOVATE
AMUSE
ALTERNAT I V E
FUN
EXCITEMENT
RELAXATION
!
!
!
!
!

3. WHERE?
RAUB,PAHANG…
WHAT KIND OF SERV I C E ?
PROVIDING TOURISM FOR INTERNATIONALS AND
AN ALTERNATIVE OF FUN FOR LOCALS…
WHAT PRODUCTS DO
WE PROVIDE?
EXOTIC AND LOCAL FOODS, ENTERTAINMENT SESSIONS,
EXHILARATING OBSTACLES COURSES…
!

4. 17 ACRES OF WET FUN FILLED
OBSTACLES
!
27 ACRES OF DRY
ENTERTAINMENT
CAR PARKS
!
BUSES
!
RAVES AND CONCERT HOT
SPOT
!
OUT DOOR CINEMAS
!
!
!

5. Playstructure (Wet Area) Entertainment
Structure (Dry Area)
LEVEL 1 (THE CRY BABY)
!
LEVEL 2 (THE MEDIOCRE)
!
LEVEL 3 (THE BRAVE)
!
LEVEL 4 (THE CRAY CRAY)
FINE DINNING
RESTAURANT
!
OUTDOOR CINEMA
!
WAREHOUSE RAVE AND
DANCE

6. JAMES WONG ZHEN FA I
WELCOME TO
MARKETING STRATEGIES

7. NEW AND FRESH
CURIOSITY SPARKED IN LOCAL
POPULATION LIKE TEENAGERS AND
YOUNG ADULT S

8. HOW DO WE ADVERTISE?
TV & RADIO = NO!
SOCIAL MEDIA & INTERNET = YES!
WE ARE UP TO DATE WITH TRENDS

9. WE’RE NEVER BORING!
OUR SPECIAL EVENTS…
CHINESE NEW YEAR
!
VALENTINES DAY
!
MERDEKA AND MALAYSIA
DAY
!
HALLOWEEN
!
CHRISTMAS
!
NEW YEAR

10. WE ARE ALSO VERY PROMOTIVE…OH
YEA…
10% DISCOUNT FOR…
GROUPS OF 10 AND ABOVE
FIRST 50 EVERY MORNING ON THE WEEKENDS
BIRTHDAYS

11. ALSO INTRODUCING
OUR MEMBERSHIP CARD
CRAY CRAY important person (CCIP
card)
!
20% DISCOUNT EVERY FIRST FRIDAY OF THE MONTH
50% DISCOUNTS OF BIRTHDAYS
ACCUMULATIVE POINTS

12. OUR PRICING EH?
MyKAD vs International
Level 1 (The Cry Baby) : RM55 RM65
!
Level 2 (The Mediocre) : RM60 RM70
Level 3 (The Brave) : RM65 RM75
Level 4 (The Cray Cray) : RM70 RM85

13. NURIN ABDULLAH
WELCOME TO MARKET
ANALYSIS

14. WHO ARE WE MARKETING TOO
REVENUE AIM = 10TH MILLIONS

15. OUR CUSTOMERS ARE…
THERE ARE NO AGE
LIMITS
NO EDUCATION
QUALIFICATION REQUIRED
TO ENJOY OUR PARK
TARGETED
MIDDLE TO
UPPER
CLASS
INCOME

16. GEOGRAPHICAL
LOCATION
110km from KL/ 1 hour 34
mins
Bus/Car via Karak
Expressway
Bus travels 6-7 times/day
!
For foreigners:
KLIA to Raub takes
!
2 hours 24 mins
!
!
!

17. POTENTIAL
COMPETITORS
21ST CENTURY FOX GENTING

18. Strength Weakness
Only 54.5km from Kuala Lumpur - 1
hour drive
Cold temperature
Features more than 25 rides based on
famous movies such as Rio, Alien vs
Predator, Night at the Museum and
such more
High expenses in terms of loding
Themed restaurants
Expensive Tickets

19. ANNA NEO
WELCOME TO
MANAGEMENT STRATEGIES

20. !
OUR BUSINESS LEGAL STRUCTURE
PRIVAT E
LIMITED
COMPANY
( S D N . B H D . )
LIMITED BY
SHARES

21. WHAT I S S D N . B H D .
?

22. 1.Private limited company
!
2.Minimum members of 2 ,
maximum members of 50
!
3.Deposit money for investment or subscription
!
4.Prohibits public to subscribe to any of its shares

23. WHY ADOPT THIS STRUCTURE?

24. 1.Limited Liability
!
2.Financing+Annual Running Costs
!
3.Life of Business
!
4.Liquidity of Investment

25. BOARD OF DIRECTORS
CHIEF OPERATING OFFICER CHIEF EXECUTIVE OFFICER CHIEF FINANCIAL OFFICER
MANAGING DIRECTOR & GENERAL MANAGER
OPERATION MANAGEMENT DIVISION
LEGAL DIVISION
HUMAN RESOURCE DIVISION
FINANCE
DIVISION
PROJECT DEVELOPMENT
DIVISION

26. SCHANI DANIELS
WELCOME TO
FINANCIAL PLANS

27. FINANCIAL PLAN
CAPITAL INPUT?
James Schani Anna Nurin Total
THE
OWNERS
5000000 150000000 50000000 10000000 215000000
BANK
LOANS
125000 125000 125000 1250000 5000000
SPONSORS 2000000 30000 200000 190000 413000
GRAND TOTAL = 220,042,250 mil

28. GILLA-VILLE
START UP EXPENSES
Amount In Rm Wet Area
Cost Of Land 17 Acres 85000000
Preliminaries 906,139
Builders Work 3,375,500
Waterpark Obstacles 14,448,337
Mechanical & Electrical Works 5,949,000
Service Building & Elements Maintenance 440,000
External Work & Ancillary Buildings 8,730,000
Water And External Imports 1,151,024
Total Cost 120,000,000 Mil

29. GILLA-VILLE
START UP EXPENSES
Amount In Rm Dry Area
Cost Of Land 27 Acres 85000000
Preliminaries 906,139
Builders Work 3,375,500
Outdoor Cinema 14,448,337
Mechanical & Electrical Works 5,949,000
Service Building & Elements Maintenance 440,000
Restaurants And Rave Warehouse 15,730,000
External Imports 1,151,024
Total Cost 117,000,000 Mil

30. CASH INFLOWS PREDICTIONS NEXT 5 YEARS
Description 2015 2016 2017 2018 2019 Total
No Of Visitors 120,000 300,000 400,000 440,000 484,000 1,744,000
Cash Inflow
Entrance Fees 10,800,000 27,000,000 36,000,000 39,600,000 43,560,000 156,960,000
F & B Revenue 6,200,000 8,000,000 9,000,000 9,400,000 10,840,000 17,440,000
Merchandising
Revenue
180,000 450,000 600,000 660,000 726,000 2,616,000
Lockers 150,000 375,000 500,000 550,000 605,000 2,180,000
Total Cash Inflow 17,330,000 35,825,000 46,100,000 46,210,000 55,731,000 201,196000

31. CASH OUTFLOWS PREDICTIONS NEXT 5 YEARS
Description 2015 2016 2017 2018 2019 Total
No Of Visitors 150,000 165,000 181,500 199,650 219,615 915,765
Cash Outflow
Total Cost Of Goods Sold 862,500 948,750 1,043,625 1,147,988 1,262,786 5,265,649
Total Operating Cost 4,543,950 5,150,976 5,437,191 5,741,271 6,064,485 26,937,873
Total Overhead Expenses 471,066 462,512 545,786 1,606,678 2,133,184 5,219,225
Total Operational Outflow 5,877,516 6,562,238 7,026,602 8,495,936 9,460,455 37,422,746

32. HOW DO WE MAKE
PROFIT?
TOTAL INFLOW - TOTAL OUTFLOW - 23% TAX = PROFIT MADE
201,196000 - 37,422,746 - 39,305,580.96 = 124,467,673
THAT WOULD MEAN EACH OF
THE SHAREHOLDERS WOULD
EARN = 31,116918.26 MILLION
MER (5 YEARS)

33. CLICK TO LOVE ME
REFERENCES
Geissler, G. L., & Rucks, C. T. (2011). The overall theme park experience: A visitor satisfaction
tracking study. Journal Of Vacation Marketing, 17(2), 127-138. doi:10.1177/1356766710392480.
!
Raluca, D., & Gina, S. (2008). THEME PARK - THE MAIN CONCEPT OF TOURISM INDUSTRY
DEVELOPMENT. Annals Of The University Of Oradea, Economic Science Series, 17(2), 641-646.
!
Baran, M. (2013). Pulling plug on discounts, theme parks raise ticket prices. Travel Weekly,
72(24), 16.
!
Tuttle, B. (2014). Tourists Give Theme Parks Good Reason to Keep Jacking Up Prices.
Time.Com, 1.
Birenboim, A., Anton-Clavé, S., Russo, A., & Shoval, N. (2013). Temporal Activity Patterns of
Theme Park Visitors. Tourism Geographies, 15(4), 601-619. doi:10.1080/14616688.2012.762540