1. KAUTHAR AFIFAH BINTI RAMLI
NOR HIDAYAH BINTI ROSLI 62283212184
NOR BADARIAH BINTI ZULKIFLI
62283212276
PRESENT FOR : MRS NIK ANIS BIN NIK
ABDULLAH
DATE PRESENT : 10 TH MAY 2014
3. Vision & Mission
• Vission :
• Be a world class company by 2018.
• Successful penetrate market in Malaysia
and International.
Mission :
• Produce a HALAL product for customers.
• Dominate the market for ice cream
products in Malaysia
4. Objective
• 1.To sell ice cream products commercially.
• 2. To strengthen the market in Malaysia.
• 3. To produce high quality products and be
accepted by users.
6. Reasons why we choose Saudi Arabia :
Saudi
Arabia
Hot weather
Political
equilibrium
Reveals
tropical fruit
flavors in the
middle east
Favored
childhood and
adult
The number
of hajj and
umrah visitors
stable
7. Analysis of the International Business
Opportunity
Economic
Government regulate trade
Law
8. Trade Area and Cultural Analysis
Geographic segmentation :
For the beginning, our ice cream, we will select a
certain area in Klang Valley and Selangor such as
shop, small traders or hypermarket to market our
products
Our company will export to Saudi Arabia after one year
operation and at the same time we will managed to
strengthen sales in the Malaysian market
9. Trade Area and Cultural Analysis
Demographic segmentation:
Weather at Saudi Arabia is hot and dry
Saudi Arabia because there do not have
coconut fruit
Suitable for all age from kids to adults
Nowadays, citizen of Saudi Arabia
concern about their healthy
10. Trade Area and Cultural Analysis
• Psychographic segmentation:
Psychographics segmentation dividing a market into
different groups based on social class, life style or
personality characteristics.
Cemerlang Maju Enterprisewill sells the quality of ice
cream for the customers with affordable prices
11. Trade Area and Cultural Analysis
• Behavioural segmentation:
Behavioural segmentation is based on user
behaviours, including patterns of use, price
sensitivity, brand loyalty and benefits sought.
15. Company Name Product Supply Strength Weakness
1 .Saudia Dairy and
Foodstuff
(Sadafco.Ltd)
Ice cream, snacks ,
Uht milk& dairy product
Establish and
Famous company
since
47 years ago
Higher price
for the lower
community
2. FADECO Ice cream.
Ltd
Variety of ice cream
(bar, cones ,cup &
container ice cream)
Rich of verified of ice
cream flavor such as
chocolates, strawberry,
vanilla, bar ice cream and
other else
Just supply
buying in bundle
and in dozen only for a
mini and bigger shop
not for individu buying
17. STRENGTH WEAKNESS
Located at strategic location
Saudi Arabia also known as the
hottest country in the middle east,
Most of Arabian like to eat ice cream
because
Hard in doing a promotional because
we are from different culture and
languages
Not easy to get a regular customer
( when the business just started )
Need to calculated the profitable
price because different currency
OPPORTUNITY THREAT
quality of our product and clean
environment
good and attractive in product
packaging
Can import our national product
through Saudi Arabia
Having a hard competition from the
Saudi Arabia competitors company
that is Sadafco Ltd and Fadeco Ltd
Certain people in Saudi Arabia will
get a hardship in accustom
New competitors will come after we
open our business
19. People respond to out '' Freezy " coconut ice cream product
buy
not buy
23 %
77 %
20. In this interview, there are 77% (23 person) of them are
most will buy our coconut ice cream product. The reason that
they would buy it because they already taste our coconut and
they really like it. They also highlight that in their origin country
was very hot and the new entrant product like this will not
facing a too difficult in the way to market the product. While
23% ( 7 person) of them are not buy our poduct because they
did’nt like to tasted coconut and a product that basic ingredient
from coconut.
21. PRIMARY TARGET
- PERSON WHO HAS MINI
MARKET / BUY IN BUNDLE-
SECONDARY TARGET
- CUSTOMER LIKE EAT ICE
CREAM-
25. No 9980, Temasya
Industrial Park Subang
Jaya,PersiaranKerjaya, 5
6700 Shah
Alam, Selangor, Malaysia
12 Street, 10 st
Industrial City
Damman, Eastern
Provene,086500, Saudi
Arabia
971 02 694 6800
27. TIMING OF MARKET ENTRY
FIRST MOVER
INDIRECT EXPORTING
• EXPORT MANAGEMENT FIRM
•PAID FEES
•ONLINE SELLING BY MANAGEMENT
FIRM THAT HIRED
DIRECT EXPORTING
• DO DIRECT SELLING
•CONDUCT SALES PERSON
•HAD SALES OFFIFE
•CONDUCT MALAYSIAN PEOPLE TO
INCHARGES
28. Saudi Arabia( Riyal ) Malaysian (RM)
1.1543 Riyal RM 1
15.0059 Riyal RM 13
The Currency Of Saudi Riyal when converted to Malaysian Currency
SKIMMING PRICE POLICY
PENETRATION PRICE POLICY
32. PRO FORMA INCOME STATEMENT
YEAR 1 YEAR 2 YEAR 3
RM RM RM
Sales 374,500 579,600 701,600
(-)Cost of Goods Sold (222,000) (278,000) (325,000)
Gross Profit 152,500 301,600 376,600
(-) Expenses
Business Registration 1,500 - -
Depreciation 16,000 16,000 22,500
Wages and Salaries 68,000 72,000 72,000
Delivery ad Storage Charges 50,500 65,000 67,500
Advertising 34,000 28,000 25,000
Water and Electricity 36,000 36,500 37,800
Telephones 1,500 2,100 2,300
Total Expenses 207,500 219,600 227,100
Net Profit (Profit for the year) (55,000) 82,000 149,500
33. YEAR 1 YEAR 2 YEAR 3
RM RM RM
NON CURRENT ASSETS
Buildings 150,000 150,000 150,000
Machinery and Equipment 125,000 112,500 135,000
Vehicles and Transportation Equipment 35,000 31,500 58,000
Total Non Current Assets 310,000 294,000 343,000
CURRENT ASSETS
Raw Materials 105,000 154,000 160,000
Cash 15,000 21,000 25,000
Bank 50,000 110,000 132,000
Total Current Assets 170,000 285,000 317,000
TOTAL ASSET 480,000 579,000 660,000
FINANCED BY:
Retained Profits (55,000) 82,000 149,500
Capital 250,000 250,000 250,000
Total Equity 195,000 332,000 399,500
CURRENT LIABILITIES
Provision for Taxation 0 7,000 12,500
Shot Term - Hire Purchase 5,000 5,000 8,000
Total Current Liabilities 5,000 12,000 20,500
NON CURRENT LIABILITIES
Long Term Loan- Maybank 250,000 210,000 195,000
- Hire Purchase 30,000 25,000 45,000
Total Non current liabilities 280,000 235,000 240,000
TOTAL EQUITY AND LIABILITY 480,000 579,000 660,000
PROFORMABALANCESHEET
37. CONCLUSION
• Hope our W will be
succesfully in Saudi Arabia.
• People can except our product
• If our product success, we want
to expand our market to middle
East country.
