The post show report summarizes the International Franchise Exhibition 2017 which was held in Abu Dhabi from October 25-26, 2017. Some key details include: - The exhibition was held at the Abu Dhabi National Exhibition Centre and had over 120 participating companies from 16 countries. - It attracted over 5,000 visitors from 30 countries over the two day period. - Exhibitors represented various sectors including food and beverage, health and beauty, and trade and retail. - The event was supported by 12 franchising associations and saw positive feedback and engagement from both exhibitors and visitors.

1. POST SHOW REPORT
www.ifce-ad.com
INVESTMENT OPPORTUNITES
AND EXCLUSIVE BRANDS

2. FACT SHEET
EVENT: International Franchise Exhibition 2017
EDITION: 5
SUPPORTERS:
1. Egyptian Franchise Development Association
2. Asiawide Franchise
3. Franchising and Licensing Association
4. International Franchise Association
5. China Chain store & Franchise Association
6. AssoFranchising
7. Portuguese Franchise Association
8. French Franchise Federation
9. World Franchise Council
10. British Franchise Association
11. Croatian Franchise Association
12. European Franchise Association
DATE: October 25-26, 2017
LOCATION: Abu Dhabi National Exhibition Centre
HALL: 5
OPENING HOURS:
Wednesday 25th October 9:00 – 17:00
Thursday 26th October 9:00 – 17:00
GROSS SPACE:
2925 SQM
TOTAL ATTENDEES: 5,000
NUMBER OF PARTICIPATING COMPANIES: 120
WEBSITE: www.ifce-ad.com
TOTAL UNIQUE VISITORS: 3,600

3. ABOUT IFE 2017
About IFCE 2016: Organized by the Abu Dhabi Chamber, and supported by 12 franchising
associations, the fourth edition of the International Franchise Conference & Exhibition (IFCE) 2016
was a tremendous success and brought in 2,607 visitors to the show over the course of two days.
The event took place at the Abu Dhabi National Exhibition Center (ADNEC) from December 14-15,
2016.
ABOUT THE FAIR
About IFE 2017: More than 300 brands from 120 companies were participated in the show. The
slogan and concept of the show was: "Investment Opportunities and Exclusive Brands".
Organized by the Abu Dhabi Chamber, and supported by 12 franchising associations, the fifth edition
of the International Franchise Exhibition (IFE) was a tremendous success and brought in 5,000
visitors to the show over the course of two days.
The event took place at the Abu Dhabi National Exhibition Center (ADNEC) from October 25-26,
2017. The two days exhibition drew the participation of:
25 OCTOBER 2017 - VIP OPENING DAY
The opening ceremony of the International Franchise Exhibition, held in Abu Dhabi National
Exhibition Centre, took place with the participation of H.E Ibrahim Al Mahmoud, first Deputy
Chairman of Abu Dhabi Chamber of Commerce and Industry, accompanied by H.E Mohamed Helal
Almheiri, Director General of AD Chamber, as well as a host businessmen and VIPs.
Participating companies
from 16 countries
120Unique visitors 3,600
Attendees from
30 countries
5,000

4. WHAT DID IFE DELIVER IN 2017
UNIQUEVISITORS DETAILED ANALYSIS
5000
ATTENDEES
52%+
Visitors
300+
Exhibiting
Brands
2,925 sqm
Exhibition
Area
12 Supporting
Franchise
Associations
120
Exhibiting
Companies
16
Exhibiting
Countries
Visitors
VIPs
Media
Protocol
Exhibitors
Organisers
Students
Total
1,370
33
22
35
439
46
100
2,045
1,335
54
3
15
439
46
150
2,042
2,705
87
25
50
439
46
250
3,602
TYPE DAY 1 DAY 2 TOTAL
3600
UNIQUEVISITORS

5. EXHIBITORS AT IFE 2017
PARTICIPATING COUNTRIES
EXHIBITOR BREAKDOWN BY SECTOR
4% Associations
1% Auto Detailing Services & Products
15% Health & Beauty
1% Building Services & High Structures
3% Consultancy
4% Education & Training
1% Facilities Management
53% Food & Beverage
2% Government
2% Industrial & Manufacturing
2% IT & Telecom
1% Law Firm
2% Leisure
1% Real Estate
1% Service & Maintenance
6% Trade & Retail
1% Transportation
2% Travel Services
1% Visual Communication
97%
of the exhibitors
are planning to
participate next
year
92%
of exhibitors rated
attendees quality
Excellent or Good
73%
of exhibitors are
satisfied with
the quantity of
visitors
88%
of exhibitors
are satisfied
with overall
performance of
the event
90%
of exhibitors
were successful
in meeting their
objectives

6. PRIMARY REASONS FOR EXHIBITING
“I am the founder of Ka'ak Al Manara, and I took part for the first time in IFE this year to
represent investment opportunities for my brand. I think the experience was better overall than
we expected and I will surely be spreading a very positive message to all. Firstly, Turret and the
Abu Dhabi Chamber of Commerce were supportive from day one, and executed an excellent
event. And it has to be said that their pricing for the quality of investors they attract is excellent.
The quality of people and discussions we had over the two days was better than any similar
conferences in the UAE market that we've experienced this year. We'll definitely be back again
next year and recommend this to anyone who is serious about franchising.
Ziyad Ayass, Managing Partner, Ka’ak Al Manara
“Very high quality of attendees. IFE is a recommended event for every franchisor.
Dhawal Shah, Franchise Manager, The Grooming Company
“Feeling proud to participate in such international exhibition, IFE is a good chance of brand
advertising and making people aware about our business.
Mounir Raffa, Chairman of Board, Al Sayadiyah Co. Ltd.
“IFE was a nice exposure for Fine Hygienic Holding, we met potential investors and business
expats too.
Rania Al Haddad, Business Studies & Development Manager, Fine Hygienic Holding
“IFE was an excellent platform to introduce franchise concepts and to educate people about
franchising.
Pankaj Gulati, Franchise & Business Development Director, BICE International
“Very good event, we will be participating next year!
Eli Javier, Operations Manager, Skinny Genie
HEAR ABOUT THE SUCCESS OF IFE 2017 FROM OUR EXHIBITORS:

7. 75%
of visitors plan on attending the next edition of
the International Franchise Exhibition
66%
of visitors attended both days of the show
PRIMARY REASONS FOR VISITING
VISITOR SUCCESS
VISITORS AT IFE 2017

8. 2B COMPUTER
800 PIZZA LTD
AIMS BEAUTY INSTITUTE
AJ ENTERPRISES
AL AMAAL BUSINESS SERVICES - TASHEEL
AL MALAKY FOODSTUFF PACKING LLC
AL SAYADIYAH UNITED CO. LTD
AMERICAN CHAMBER
ASTECO PROPERTY MANAGEMENT
ATOMIC/CHICKEN INASAL
ATTIBASSI CAFÉ
BE LIQUID CREATIVE
BEAUTY CONNECTION SPA
BEDASHING BEAUTY LOUNGE
BICE INTERNATIONAL LIMITED
BODYCONCEPT
BUBO BARCELONA CAFÉ LLC
BURGER28
CAFÉ DESIRE
CHICKING
CREMOLATA
CREPAWAY
CREPEUCCINO
CRISPY MEAL RESTAURANTS CO.
CURVES GYM
DALE CARNEGIE TRAINING
DEEK DUKE
DES LIS CHOCOLAT
DEVELOPMENT DIVAN CO.
DIAMANTINE
DOCULAND
DONER AND GYROS
DR. HASAN AL MARZOOQI LAWYERS & LEGAL CONSULTANTS
DR. NUTRITION
DR. TAFFI SRL - AL NAJIM INTERNATIONAL
C75
E95
C40
E70
B80
F15/F20
D120
B50
D65
E120
D130
F60
C110
D70
B70
C90
C125
D145
C50
E75
F59
F61
H90
E110
E40
D45
H110
E105 & E100
A20
C65
C80
F40
C105
D110
B40
DYNAMICS SPORTS
ELITE MANAGEMENT TRAINING
EMTIYZ
ENGINEEIUS
EZ TAXI
FAST SIGNS
FINE HYGIENIC HOLDING
FLAME AND BAKE
FRANACCESS
FRANCHISE PAKISTAN
FRANCHISE SOUQ
FRANGLOBAL
FRENCH BAKERY LLC
FRESH AND LIGHT
FRUIT TWIG
GAMEVAN PARTIES & ENTERTAINMENTS SERVICES LLC
GEOWASH
GHF SEAFOOD
GLEE HOSPITALITY
GOSSIP CAFÉ & DESSERTS
GULF RESTAURANTS AND PARKS COMPANY LTD
HAMBURGAH HOSPITALITY
HAPPY WAY BUSINESSMEN SERVICES
HEALTH WAY GENERAL TRADING
HERITAGE FOR HENNA INTERNATIONAL
HUMMUS REFI
INS HEALTHY FOOD TRADING L.L.C
JABRYS HOSPILTALITY
JOHNNY ROCKETS
KAAK AL MANARA COFFEE SHOP LLC
KAIR FASHION
KNIGHTS & WALKER
LAMBERT & CO.
LE SOIE COSMETICS
LET'S GO GYM FITNESS AND SPA CENTRE
C85
D40
C115
D50
D125
B46
B47
F80
A22
C55
D115
B60
E22
F85
F58
B35
E27
E115
E130
F10/F25
E85
D80
B75
E65
D90
F63
C35
F29
B45
G15
A31
D55
C95
C70
E55
COMPANY NAME STAND NO. COMPANY NAME STAND NO.
EXHIBITORS LIST

9. LET'S POPCORN CATERING SERVICES LLC
LITTLE SNACKS PASTERY
LIWA DATES
LP GLOBAL VENTURES
MAISON DES FLEURS
MAISON SAMIRA MAATOUK
MEDINIQ HEALTHCARE
MEDITARRANEO ITALIAN LOUNGES
MOSHI-MOMO & SUSHI
MY GYM UAE
NASMA
NOON & KABAB RESTAURANT LLC
PANADERIA BAKERY
PERSONAL 20
PHONUP
PINK BURGER
PRIME BITES
RED STAR BISTRO
REHMANTRAVEL.COM
REIDEL LAW FIRM
RELIANCE FACILITIES MANAGEMENT LLC
ROADSTER DINER
ROUNDUP
E140
D140
A29
A27
B30
A21
E24
E80
D14/21/19/16
D100
F62
F70
F75
-
F57
F55
E90
F27
C50
D105
D85
H105
E125
SANA HINA'S HAIR AND MAKE UP
SHAWARMA TIME
SHAWERMA EL REEM
SKINNY GENIE
SPEAK ENGLISH GYM
SPIDER STYLE
SWICH
THE ACAI SPOT COFFEE SHOP LLC
THE FRANCHIZERY
THE GROOMING COMPANY LLC
THE ICE CREAM LAB LLC
THRAA CAPITAL INVESTMENT LLC
THUNDER ROAD GROUP
TOTAL CONCEPTS INTERNATIONAL
TRUST INTERNATIONAL FACILITIES MANGEMENT
ULTRA BEAUTY TAN CENTRE
UNDER 500
V-ONE
VIVA FIT
VLCC INTERNATIONAL LLC
WAFFLICIOUS
WAKEEL GULF FRANCHISE CENTRE
YAS FOOD & DATES
C45
E135
D135
F22
F45
D25
F52
F56
C60
B48
E145
A25
F24
D95
E29
E60
C120
C135/C130
C100
D75
D60
A23
F50
COMPANY NAME STAND NO. COMPANY NAME STAND NO.
EXHIBITORS LIST CTD...

10. EXHIBITORS AT IFE 2017
B A C K T O N A T U R E
www.almalaky.com

11. EXHIBITORS AT IFE 2017
L O G O W I T H C L A I M
Brandmark

12. MARKETING AND PROMOTIONAL CAMPAIGN
A comprehensive marketing campaign was conducted to ensure maximum exposure before, during
and after event. These included:
40 1000
Over 40 updates posted on
Social Media channels
More than 1000 people were
called and registered prior to
the show
14 32
4 20
40 200
Outdoor Megacoms and
artwork on ADNOC station’s
doors in 14 key locations in
Abu Dhabi
Email campaigns sent to more
than 500,000 contacts
worldwide
SMS campaigns inviting
visitors to come and visit
Adverts in leading
publications in UAE
Spots of radio advertisements
throughout Abu Dhabi
VIP invitations sent to 200 of
top industry contacts

13. LOCATIONS OF ADNOC STATIONS INCLUDES:
LOCATIONS OF MEGACOMS INCLUDES:
Al Ithihad, Police Cellege
Al Zaab Area
Al Hosn, Airport Road
AL Salam, Salam Street
Jawazat, Abu Dhabi
Baniyas F/S - Abu Dhabi, Najda St, Near
Hypermarket
Al Jazeera, Najda Street
Al Naser, Khalidiya, Abu Dhabi
Al Falah, Abu Dhabi
Al Dana, Muroor Road, Abu Dhabi
Souq Al Batin
Al Zaffarana F/S - Abu Dhabi, Muroor Road
Khalidiya, Abu Dhabi
• Abu Dhabi – Al Ain truck road Musafah near
NBAD towards Dalma Mall
• Sultan Bin Zayed street after Dihan street
towards Dubai
• Shk Rashid Bin Saeed street Near Abu Dhabi
Chamber of Commerce
• Dahan street opposite traffic engineering
department towards Sultan Bin Zayed street
• Mohamed Bin Zayed city 79th street opposite
Mazyad Mall parking
• Khalifa City (A) third street after signal
towards Al Raha Gardens
• Sheikh Zayed Bin Sultan street opposite
Raha Mall
• Abu Dhabi – Al Ain truck road Musafah
before Musafah Municipality towards Dalma
Mall
• Marina Mall near Tabreed
• Rabadan street opposite PEPSI

14. FLAGS
A total of 80 flags were placed on the street around ADNEC
RADIO
Advertising comprised 2 campaigns of 40 spots on Emarat FM and Radio 2 one week before the
event.
STUDENT CAMPAIGN
The Deans and/or Professors of Business programmes were targeted in 109 institutions and
universities across the UAE. An initial introduction was done by phone then follow-ups with an
information pack via email inviting students to attend IFE.
PRINT CAMPAIGN
Dedicated newspaper and magazine adverts were placed in leading publications across UAE
• 2 HPC adverts in Al Ittihad Newspaper
• 1 HPC adverts in Al Khaleej newspaper
• 1 QPC adverts in Gulf newspaper
• 1 full page advert in Entrepreneur ME English magazine
• 1 full page advert in Entrepreneur ME Arabic magazine
• 5 full page adverts in Abu Dhabi World Arabic magazine
• 3 half page adverts in Abu Dhabi World English
• 1 full page in Franchise India Magazine (FranGlobal)
• 1 full page in Smart Business Magazine

15. STRATEGIC PARTNER
SUPPORTERS
SUPPORTING PARTNERS
MEDIA PARTNERS
ECOSYSTEM PARTNER
SPONSORS, SUPPORTERS AND MEDIA PARTNERS
Media partnerships and barter agreements were secured with 24 publications, franchise
associations and consultants:
With each sponsor, supporter and partner, an integrated marketing campaign was put in place to
include on- and off-line advertising, feature previews and direct access to subscribers including a
personalised e-invitation.

16. EMAIL CAMPAIGNS
A total of 16 email campaigns were sent to a database of more than 500,000 contacts. These HTMLs
covered the following titles:
1. Book your hotel package today and save up to 15%!
2. Book your stand today in the leading franchise show in the Middle East region
3. 5 reasons to attend IFE
4. October can change your life
5. Have you registered your visit to IFE yet
6. Congratulations you have been upgraded to platinum visitor
7. Meet over 100 of the most successful franchise brands, looking to meet people like you!
8. Your visitor badge is ready
9. Don't miss out Business Week's great events in Abu Dhabi. Register your free visit today!
10. Business week opens in 1 week. Have you registered yet?
11. Last chance to pre-register!
12. Business Week Abu Dhabi opens tomorrow!
13. Day 1 at Business Week was great!
14. VIP e – invitation
15. E – invitation
16. Invitation HTMLs sent to the exhibitors to invite their own customers and prospects
The following media partners helped in sending the HTMLs to their database too:
American Chamber in Abu Dhabi: 1 E-mailer to their database
Emtiyz: 4 E-mailers to their database
Middle East Business Magazine: 3 E-mailers to their database
The Franchizery: 2 E-mailers to their database
My UAE guide: 1 E-mailer to their database
OIC Today: 3 E-mailers to their database
Wealth monitor: 1 E-mailer to their database
ADNEC: 1 E-mailer to their database

17. ONLINE BANNERS
Online banners were present on the following websites:
• ADNEC
• ME Business Magazine
• My UAE Guide
• OIC today
• Wealth Monitor
LISTING ON THIRD PARTY WEBSITES
The event was listed on:
• AD events
• AD Chamber
• Day of Dubai
• Clocate
• Confex DB
• Eventbrite
• General secretariat of the executive council and
• Eventful

18. WEBSITE
IFE website was updated with the new logos, dates and information
DIRECTIONAL SIGNAGE
Different directional signage were created in dual language and placed in different parts inside
ADNEC
DIGITAL SIGNAGE
IFE artworks were displayed across all ADNEC digital signage.

19. OTHER MARKETING COLLATERALS
• Arabic and English sales brochure
Sales brochure has been printed in dual language and distributed to all our potential exhibitors
• Arabic and English Show guide
The 80 pages show guide in dual languages was distributed at the registration area to all those
who attended the event
• Arabic and English Flyers
Flyers in English and Arabic were placed in Abu Dhabi Chamber customer service area and
distributed with AD World Magazine to the following places:
• Ad Mall
• Marina Mall
• Khalidiya Mall
• Madinat Zayed Mall
• Wtc Mall
• Galleria Mall
• Boutik Mall
• Paragon Bay Mall
• Mushrif Mall
• Mazyad Mall
• Dalma Mall
• Carrefour Al Saqr
• Bas Mall
• Carrefour Deerfield’s Mall
• Al Raha Mall
• VIP invitations
200 VIP boxes with badges and invitations were produced and distributed inviting VIPs to attend
the event
• Badges
All badges were colour coordinated for Visitors, Media, VIPs, Exhibitors and organizers
• Roll-up banners
Roll-up banners in English and Arabic were placed in Abu Dhabi Chamber customer service
area and during the show

20. SOCIAL MEDIA SUMMARY
FACEBOOK FAN BASE GROWTH
SOURCE OF LIKES
PAGE REACH
• 1,824 page likes by October 30th.
• Fan base is mainly constituted of males between 25-34.
• Highest type of engagement came as post likes.
• 282 followers on Instagram.
• Live coverage on Instagram as stories using #IFE17 and tagging exhibitors.
• 103 followers on Twitter
• Over 30 updates posted on Social Media channels including: Abu Dhabi Chamber, ADNEC, Abu
Dhabi Events, Ajman Chamber, Oloomad, Dr. Taffi and World events guide.
Likes come mostly from feed_pyml (pages
you might like - sponsored: suggested
pages that users might like and they
appear on the users’ newsfeed based on
their activity and interests) followed by
sponsored story.
10/15/2017 was the top-performing day
with 28,396 Daily Total Reach, 1,510 Daily
Organic Reach and 26,724 Daily Paid
Reach.

21. ENGAGED USERS
PAGE STORIES BY ACTION TYPE: COMMENTS, LIKES, & SHARES
POST REACH
TOP PERFORMING POSTS | TOP 1 TOP PERFORMING POSTS | TOP 2
• 6,101 engaged users throughout the
month; an average of 203 engaged
users per day.
• The highest peak of engaged users
came on 10/22/2017 with 693 engaged
users.
• Active on-page interactions were
mostly registered as likes, followed by
shares then comments.
• Total of 1,673 interactions.
The post that got the highest total reach
was published on 10/26/2017 (photo
album) with 35,523 Lifetime Post Total
Reach.

22. TOP PERFORMING POSTS | TOP 3
TOP PERFORMING VIDEOS

23. FACEBOOK ADS

24. FACEBOOK ADS

25. FACEBOOK ADS

26. INSTAGRAM
INSTAGRAM SUMMARY
Total number of followers: 282
Total number of posts: 40
By type:
• 31 photos
• 2 multiple photos
• 7 videos
Total number of interactions: 1,975
• 1,948 post Likes
• 27 post comments
• 399 video views

27. INSTAGRAM ADS

28. TWITTER
SOCIAL MEDIA BY THIRD PARTIES
TWITTER SUMMARY
• Total number of followers: 103
• Total number of tweets: 35
• Engagement by type:
- 2.1k link clicks
- 1 re tweet
- 31 likes
- 4 replies
Over 30 updates posted on Social Media channels:
• Abu Dhabi Chamber
• Adnec
• Abu Dhabi Events
• Ajman Chamber
• Oloomad
• Dr. Taffi
• World Events Guide

30. CONTACT US
Qaboos M. Khalid
Event director
Phone: +971 2 234 8414
Email: q.khalid@turretme.com
www.ifce-ad.com
SEE YOU NEXT YEAR!
16 - 17 October 2018
Abu Dhabi National Exhibition Centre