1. SOCIAL NETWORKING IN IRELAND
SOCIAL 1,942,980 USERS 46% 54%
NETWORKING + 4 % GROWING
IN IRELAND 49% of the population, over 15
years of age, are on Facebook
FACEBOOK 900 NEW PROFILES EVERY DAY
47 % OF FACEBOOK USERS LOG IN DAILY 24 % EVERY COUPLE OF DAYS 12 % LOG IN WEEKLY
FACEBOOK USERS BY AGE
13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 +
years of age years of age years of age years of age years of age years of age
13 % 24 % 31 % 17 % 8% 5%
IRISH KIDS 9 TO 12 YEARS OF AGE IRISH KIDS 13 TO 16 YEARS OF AGE
21 % HAVE A FACEBOOK PROFILE 47 % HAVE A FACEBOOK PROFILE
49 % Admitted to faking the age on their profiles 14 % Admitted to faking the age on their profiles
14 % Admitted to having their profiles set to public 8% Admitted to having their profiles set to public
6% Listed their home address and telephone number 11 % Listed their home address and telephone number
11 % Listed their school 58 % Listed their school
8% Have more than 100 contacts 35 % Have more than 100 contacts
25 % Contacted people they didn’t know 22 % Contacted people they didn’t know
39 % OF IRISH PARENTS DON’T ALLOW THEIR CHILDREN TO HAVE A SOCIAL NETWORK PROFILE
FACEBOOK CHECK-IN’S According to Facebook the
number of Irish people accessing
the network from their mobile
TOP CHECK-IN LOCATIONS has increased to 800k
Dublin Airport 7,484
Dublin Airport Terminal 2 5,570
Aviva Stadium 4,202
Dublin International Airport 4,133
Temple Bar 2,608
The 02 2,468
Croke Park 2,050
Terminal 1, Dublin Airport 1,939
Cineworld 1,479
02 Arena Dublin 1,325
1,3 million USERS
SOCIAL
NETWORKING 2.1 million UNIQUE USERS EACH MONTH
IN IRELAND 400 million VIEWS EACH MONTH
YOUTUBE
500 K users DAILY UNIQUE TRAFFIC
385.000 PEOPLE HAVE ACCOUNT *
SOCIAL + 11 % GROWING *
NETWORKING * The number of adults over the age of 15
IN IRELAND THE DAILY USAGE THE DAILY USERS
TWITTER 30 % 80.850
21 % 73.500
177.000 active accounts HOW TWITTER IS USED
SS
PRE
Active accounts are those who sent at least one tweet during last mounth
71% of journalists use Twitter as a news source
5
60.000 users active each 5 day
MENTIONS OF TWITTER 2011
159.000 tweets were sent for day IN THE IRISH MEDIA 2058 MENTIONS
EACH MONTH
2008
16 MENTIONS
47 % SENT ONLY ONE TWEET
IN A 5 DAY PERIOD
EACH MONTH
27 % of mentions were related to entertainment
78 % SENT LESS THAN 10 TWEETS
IN A 5 DAY PERIOD 27 % of mentions were related to politics
22 % SENT 10 OR MORE TWEETS
IN A 5 DAY PERIOD
28 % of mentions were related to sport
472,687 LINKEDIN PROFILES
SOCIAL + 11 % GROWING
NETWORKING
IN IRELAND Ireland still has the second highest
LINKEDIN 2 nd penetration of LinkedIn users in the world
LinkedIn’s reach in Ireland has increased until 21 %
THE AVERAGE USER 9%
- Is aged between 35 and 44 OF USERS LOG IN DAILY
- Employed 11 %
- Living in Dublin LOG IN EVERY COUPLE OF DAYS
- AB social class 31 %
2 % of the unemployed are on LInkedIn LOG IN WEEKLY
13.000 UNIQUE VISITORS [estimated cookies]
SOCIAL 10.000 UNIQUE VISITORS [estimates users]
NETWORKING
IN IRELAND 0,3 % REACH - 53.000 Page views
FOURSQUARE - 17.000 Total visits
AVERAGE VISIT FOR COOKIE 1.3 AVERAGE TIME ON SITE 3 MINS 20 SEC
REFERENCES
- Comscore - Kantar PRII
- Daragh Doyle, Content is King Conference 2010. - Knexsy.com – Some data provided by email, some via RTE’s
From Edelman video “Social Media in Ireland”. TwitterOnTrial documentary Knexsy provided research data for.
- Facebook.com data from Facebook’s self service ad creator. Most stats have been individually referenced in the post.
- Ipsos MRBI – Some of the Ipsos data came from their Twitter - LinkedIn data from the LinkedIn ad’s creator.
account, in this case the individual tweet has been referenced - London School of Economics Study.
above. - SocialBakers
communication attitude