The document discusses how to deliver Sitecore projects like an award-winning production company by defining specialized studios. It suggests dividing work into studios focused on areas like operations, discovery, design, and development. This allows sharing responsibility across teams and competing to improve all studios. It challenges the traditional "all or none" approach where a single company takes full responsibility. Using multiple specialized studios provides benefits like a global workforce, transparency, recurring work, and allowing people to work remotely while still getting paid market rates.

1. Version 1.0
Deliver Sitecore like an
Award Winning Production
An Anant Corporation Story.

2. Introduction
● Started CX Professional Services in 2003
● Co-Founded ANANT.us, a Business Platform Company in 2008
● Started with Sitecore in 2011
● Currently work on 4 Sitecore Customers
● Won the Sitecore MVP 2020 Award

3. Agenda
● The Experience of Work
● The Sitecore Sales Problem
● Define your Studio
● The Value of using Multiple Studios
● Challenger Sell your Customer

4. The Experience of work

5. ● Work as an Individual Contractor
● Work as a FTE
● Work for professional services firm
● They want to work when they want to work
● They want to go on vacation more not less
● They want to choose their travel
People want to work how they want to work. Not how you
tell them. How do you and your team like to work?
● They want to choose their location
● They want to be at the market rate
● They want benefits
● They want to choose on site or remote
● They want their prefered titled or position
How people want to Work

6. The Sitecore Sales Problem

7. How is Sitecore Sold?
● Typically All or None
● Partner
● Direct Hire
● Contractor
Problem : Plenty of Sales. Not enough Talent.
What is the Opportunity?
● 816 Open Sitecore Jobs in the US
alone
● 38 Open Sitecore Jobs in NYC
● 48 Open Sitecore Jobs in Chicago
● 19 Open Sitecore Jobs in PHL

8. Solution : Define your studio

9. Filmmaking (or, in an academic context, film production) is the process of making a film,
generally in the sense of films intended for extensive theatrical exhibition. Filmmaking involves a
number of discrete stages including an initial story, idea, or commission, through screenwriting,
casting, shooting, sound recording and pre-production, editing, and screening the finished product
before an audience that may result in a film release and exhibition. Filmmaking takes place in
many places around the world in a range of economic, social, and political contexts, and using a
variety of technologies and cinematic techniques.
https://en.wikipedia.org/wiki/Filmmaking
What are Studios?
A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture,
painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic
design, filmmaking, animation, industrial design, radio or television production broadcasting or the
making of music. The term is also used for the workroom of dancers, often specified to dance
studio.
The word studio is derived from the Italian: studio, from Latin: studium, from studere, meaning to
study or zeal.

10. How are Studios used in the “Real World”?
https://en.wikipedia.org/wiki/Despicable_Me_3
● Running time
○ 90 minutes[3]
● Budget
○ $80 million[4]
● Production
○ NBC Universal
● Sound
○ Pharrell Williams
● Box office
○ $1.035 billion[4]

11. Sitecore Studio Types
1. Operations
2. Discovery
3. Journey Mapping
4. Business Requirements
5. Content Authoring
6. UI/UX
7. Design
8. Architecture
9. Development
10. QA
11. Managed Services
Operations
ImplementationDiscovery
Journey Map
Business
Requirements
Design Development

12. Studios
● You don’t have to sell
your own/whole bench
● Lower money per
project but more
projects
● Share responsibility
among teams
● You compete among
studios to improve all
studios
All or None
● More money per
project but limited
capacity
● The responsibility is all
yours
● You compete in the
trenches to conquer the
same projects
● You end up hiring
studios anyway
Studios vs The All or None Approach

13. Challenge your Customer

14. ● Be ready for No
● Educate the customer on the Sitecore Community
● Educate the customer on the Global Workforce
● Educate the customer that your studio works with other studios to push out projects
● Sell a Team instead of an Individual
Challenge Sell Your Customers

15. The Value of using multiple Studios

16. ● People can work from all over the World
● More Transparency
● Reoccuring Work
● US Authorized Only Projects become Easier
● More Experience. Not Less
● The Client Wins
● Get more customers
● Partners sell your studio
● Community engagement. We know the best People
● People get paid what they want
● Studios get paid what they want
● Compete to be the best Studio but also bring others
up with you
What is the Value to your Studio?

17. Our Approach

18. Strategy: Scalable Fast Data
Architecture: Cassandra, Spark, Kafka
Engineering: Node, Python, JVM,CLR
Operations: Cloud, Container
Rescue: Downtime!! I need help.
www.anant.us | solutions@anant.us | (855) 262-6826
3 Washington Circle, NW | Suite 301 | Washington, DC 20037

19. Questions?