PSYVIDEO

1. CRYSTAL’S BAD DAY
SOCIAL PHSYCHOLOGY
ASSIGNMENT 3:VIDEO
RESEARCH REPORT
AMIR HILMAN
0323767
CRYSTAL CHIA
0323964
DANA KAN
0323648
TAN YAN JIE

2. STORY PLOT
Crystal talks to her mother (Dana) in a casual manner about her
writing an email to her ideal company. Her mother started to give
Crystal her opinion about others company. Crystal listen to her
mother’s suggestion and go to the company her mother suggest.
Over there she met another interview candidate(Yan Jie) who is
currently looking a high payment job because of he needed to fund
for her daughter’s heart operation. He was worried that he won’t get
the job. It is Crystal turn and she went in for her interview.
Unfortunately, the interviewer of the company (Amir) is a sexist who
thinks females are not capable enough to work in the engineering
industry. The interview started as soon as Crystal gets into the
interview room. Crystal was rejected just because she was female.
Crystal went home feeling frustrated and her mother comes out as
soon as Crystal came home. She told her mother everything in an
angry way and slam the door leaving her mother speechless outside
her room. In the end, the video ends as she got a call telling her she
has been accepted into her desired company, LT company.

3. 1. PERSUASION
Definition : The process by which a person’s attitudes or behaviour are, without duress,
influenced by communications from other people.Persuasion attempts to win "the heart
and mind" of the target. Thus persuasion must induce attitude change, which entails
affective (emotion-based) change.
Concept Applied : Crystal really wants to get into LT company and expresses her desire
and anticipation to her mother. She thinks LT company will provide the best working
environment for her to develop herself as an engineer. However, her mother thinks
otherwise. Her mother wants her to get into BC company and persuades Crystal to go for

4. 2. MOTIVATION
Definition : Motivation is an internal process that makes a person move toward a goal. Motivation,
like intelligence, can't be directly observed. Instead, motivation can only be inferred by noting a
person's behavior.
Concept Applied : The man has a conversation with Crystal, we knew that his daughter is dying and
need a huge amount of money for her heart operation. This make the man pressure and he do his
best in this interview because this company has a high pay and he doesn’t want to lose his chances
to get a high pay by working in this company. Therefore, he is driven by the need to save his
daughter and fund for her medical expenses. He does his best to show that he is capable of working

5. 3. SEXISM
Definition : Sexism is discrimination based on gender and preferential treatment of one sex
over another. For example, women still make on average less money than men, and many
people cite this as evidence for sexism in the workplace. Perhaps employers feel that women
don’t perform as well on the job. Or employers feel that women do perform as well as men but
that their performance for some reason doesn’t warrant higher pay or a salary equal to that of
a man with the same experience, in the same position.
Concept Applied : The first impression of the interviewer toward Crystal is he is annoyed for
seeing another female interviewee came for the interview. During the whole interview section,

6. 4. BYSTANDER
EFFECT
Definition : The bystander effect, or bystander apathy, is a social psychological phenomenon that
refers to cases in which individuals do not offer any means of help to a victim when other people
are present. The probability of help is inversely related to the number of bystanders.
Concept Applied : When Crystal’s bag was snatched right in front of so many people,the
onlookers did not give her help. Because there are other observers, individuals do not feel as
much pressure to take action, since the responsibility to take action is thought to be shared
among all of those present. The girls were seen worried for Crystal but as there were many
people at the scene, they did not take action because they thought the guys will help her. The

7. 5. DISPLACED
AGGRESION
Definition : Displaced aggression is when someone frustrates you, and you can not aggress the
person who made you frustrated because that person may have more power then you. Therefore,
you displace your aggression toward an innocent third party who may be less powerful then you.
Concept Applied : Displaced aggression is shown when Crystal takes out her frustration of not
getting the job, and getting her handbag snatched towards an innocent target, her mother. She
was feeling very frustrated and her mother provoked her by asking her how she was. Crystal then
showed aggression by slapping her mother’s hand away and then started yelling at her.