The document provides tips for using LinkedIn to build a professional network through focusing your connections on colleagues, customers, and those in your industry or LinkedIn groups. It recommends sending personalized connection requests and posting regularly on your network to engage others and share relevant content from your blog or other sources using automation tools to optimize your sharing schedule. The goal is to establish yourself as a thought leader in your industry by serving as a resource through your network and online presence.

1. Thought leadership

2. Serving as a resource for your
community

3. Leading
communities

4. Developing a
Social Media
Workflow

5. Building your
network

6. Network building on LinkedIn

7. Understanding
Degree

8. Focus or cast a wide net?

9. Focus your network
● Colleagues, ex-colleagues
● Customers
● People in your industry
● LinkedIn professional group
members

10. Cast a wide net
● Classmates
● Neighbors
● Friends
● Relatives

11. Request connections with:
● Colleagues from current or former positions
● Classmates
● People you've done business with
● Friends (you need an email address)
● Fellow LinkedIn Group members
● Other (you need an email address)

12. Don't use "Friend" unless they really
are your friend
Don't use the LinkedIn connection
request boilerplate - write a personal
note
"I'd like to add you to my professional network on LinkedIn."

13. Rinse and Repeat...

14. Posting

15. How often
should you post?

16. Optimize your
posting schedule

17. Automation

18. Buffer
Hootsuite

19. Reply to comments -
do it fast...keep the ball rolling

20. What should you
talk about?

21. Join conversations

22. Ask questions

23. "God bless the
child who's got
his own..."
-Billie Holiday
Have your own
website

24. Websites +
Social Media =
network power

25. Post links from
your blog

26. Should you link to all
blog posts on all your
platforms?

27. Take advantage of social sharing
buttons on your site

28. Collect material
that will interest
your network:
● RSS feeds
● Twitter
● Google Alerts
● Google news (make custom pages)
● Instapaper

29. Automate content sharing
Shareaholic Buffer

30. Rinse and Repeat...

31. Questions?