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An Guide to Effective
JOURNALISTIC
WRITING
I
Write
for Easy
Reading
Aim to write a
story that is:
>well organized
>easy to read
>clear
>interesting
II
Think
Before
Writing
Think what you
want to say
and
why you want
to write about it
Only then you
can expect:
> Clarity
> Consistency
> Accuracy
> Conciseness
Get the
Human
Interest
Angle
> According to
what
happened
first.
> According to
the most
important
point.
> According to
chronology
of event
or
logical order.
Use the pattern:
- Who - What
- Where - When
- Why
order of the story.
> State your
main idea
briefly
at the
beginning.
> Give the
points and
details
supporting
this idea.
> Angle
Story
according
to purpose.
A
Good Rule
would be:
> Get
the
readers
interest.
> Start off
with
something
interesting
and
promising.
> End up
with
something
to be
remembered.
III
Get
to the
Point
The
beginning
of a story
is the most
important part.
> Start with a
punch.
– start with
something
that matters
> Get
to the
point.
– be concrete
and specific
> Give
something
that is
of interest
to the reader.
> Don’t start
off in a
round about
fashion.
> Don’t bore
your reader
with a
long-winded
introduction.
IV
Use
Common
Language
Communicate
with somebody
the words he
has in his
head.
If he doesn’t
understand some
of the words you
use he is likely
to miss your
meaning.
Unless he
understands,
you have
accomplished
nothing.
Complex Common
Indisposed ill
Contribute give
Monumental big
Request ask
Terminate end
Complex Common
Endeavor try
Witness see
Summon call
Purchase buy
Category class
Complex Common
Utilize use
Prevaricate lie
Majority most
Incarcerate jail
Reside live
Complex Common
Inaugurate start
Procure get
Facilitate help
Proceed go
Inundate flood
V
Omit
Verbal
Deadwood
Effective
Writing
is
Concise.
>for the -because
reason that
>united in -married
holy matrimony
>used for -fueled
fuel purposes
>at the -now
recent time
>held a -met
conference
>tendered -resigned
his resignation
>in the -near
immediate
vicinity
>told his -said
listener
>was able -escaped
to make
his escape
>affixed his -signed
signature
The italic words
in the following
examples should
be omitted.
-Advance prediction
-Fatal killing
-Definitely decided
-New recruits
-The other alternative
-Free gift
-For a period of
two weeks
-Past history
-Final conclusion
-Dead body
The rule is:
Chop out
the
verbal
deadwood.
VI
Keep
Sentences
Short
Readers can
absorb the
idea faster
in short
sentences.
Long sentence
have more words.
The more words,
the more
relationships.
The more
relationships,
the more
effort for the
reader.
The chance
he will
misunderstand,
the sooner he
will quit reading.
Average sentence length in
words that fits an audience
reading skill.
Very easy -8 or less
Easy -11
Fairly easy -14 or less
Standard -17
Fairly difficult -21
Difficult -25
Very difficult -29 above
VII
Shorten
your
Paragraphs
Short paragraphs
are better:
Visually,
they are easy
on the eye.
Short paragraphs
act as a brake on
the writer who
strings too many
ideas or facts
together .
Short
paragraphs
make for
easy
reference.
As a rule,
begin paragraph
with topic
sentence
or a transition
sentence.
VIII
Use
Specific,
Concrete
Language
Shy
away
from
abstract
words.
Use
specific words
that stand for
things you can
see, hear, taste,
touch, and smell.
Use of
Concrete
nouns help
focus your
reader’s
attention.
Always prefer
the specific to
the general,
the definite to
the vague, and
the concrete to
the abstract.
Tragedy
(fire, explosion,
drowning)
Accident
(collision, a fall
from a building)
Organization
(Jaycees, YMCA)
Ceremony
(wedding, Mass,
Award)
Legal action
(suit for damages,
criminal case)
Document
(deed of sale,
diploma, receipt)
Monetary
consideration
(salary, bribe,
reward)
Community
(town, barrio, city)
Vague
His head was injured
by a blunt instrument.
Precise
His skull was fractured
with a hammer.
Vague
Officers removed a
gun from his clothing.
Precise
Police took a 32
caliber automatic from
his hip pocket.
Vague
A large number
assembled for the
protest rally.
Precise
Five hundred attended
the anti-poor rally.
IX
Prefer the
Simple
to the
Complex
“Corazon Amurao
walked a dozen steps
from the witness stand
here today, pointed her
right hand at Richard
Franklin Speck, and
said, “This is the man.”
“There was absolute
silence in the courtroom.
Not a soul stirred as the
words rang out in a clear
girlish voice tinged with
the soft Spanish accent
of the tiny Filipino
nurse.”
“Her extended fingers
did not touch Speck, the
murderer of eight of her
classmates at the South
Chicago Community
hospital nursing school.
But in that dramatic
moment, they did not
waver.”
“Her small featured,
moon-shaped face was
expressionless. It was
in the depths of her jet
black eyes that emotion
showed.”
Four hours, Miss Amurao
re-counted the events of
July 13 which led to the
death of eight girls, two
of them Filipinos like
Corazon. At one point…
“Her voice broke. She
struggled to regain her
composure, but failed. Finally
she gave in to the tears that
wracked her small body and
flushed her face. She buried
her face in the handkerchief
and cried and cried, a silent
grief that was more sensed
than heard.”
X
Be
Positive
State a fact or an
idea directly.
Use direct rather
than indirect
sentences.
>Follow the natural
order of thought:
Subject-verb-object
Avoid
round-about
language
like:
“With respect to the
question of pets,
Mary exercised
rights of ownership
over a certain
juvenile member of
the sheep family.”
But a child
simply says:
>“Mary had a
little lamb.”
XI
Use
the
Active
Voice
Write according
to natural order
of thought, the
subject-verb-object
agreement.
>This is normally
the way you talk.
>It is the natural
method by which
a person breaks
news to another.
We call this
active voice.
It gives snap
and punch to
writing.
Consider
the following
example from
a local paper:
>The firing of all
NFA officials was
demanded today
by congressmen.
(passive)
>The demand for
the firing of all NFA
officials was made
by congressmen.
(passive)
>Congressmen
demanded today
the firing of all
NFA officials .
(active)
The habitual use of
the active voice
makes for
effective writing.
>When a sentence
is recast into the
active voice,
it becomes
shorter.
>Whenever possible
use verbs rather
than nouns in
your
sentences.
NOUNS,
especially
abstract nouns
tend to be static.
VERBS
imply action,
movement and
make the story
sparkle.
XII
Write
as you
Talk
Using personal
pronouns,
contractions, and
fragmentary
sentences in
writing are
more effective.
A conversational
tone makes for a
readable writing.
It increases
interest and
helps better
understanding.
Oral reporting
gives a natural,
rapid narrative
story telling,
leaving out non-
essentials.
XIII
Revise
and
Sharpen
Improve
article
by
rearranging
it.
>Look
for
fat words
that
say
nothing.
>Look
for
unnecessary
sentences.
>Look
for
paragraphs
that don’t
carry their
own weight.
>Underline
important
words and
thoughts.
>Highlight
thoughts by
putting them
into a separate
paragraph.
>Repeat
main point
to make sure
the reader
gets it.
XIV
Write to
Express,
not to
Impress
Writing is primarily
to inform, use words
generally familiar
to the readers and
keep sentences
reasonably short
and simple.
The biggest fault
of most writers
is they try to
impress
someone.
Lack of
restraint in
the use of
words can
lead to:
Euphemisms –
the use of supposedly
pleasing expression
in place of the
simpler and more
accurate word.
Churchill told a colleague:
“The Right Honorable
Member is guilty of
a terminological
inexactitude.”
What he meant:
“You are lying.”
“The strong arm
of the law is
marching after
the offenders.”
An arm does not
march!
Metaphor-
The application of a
descriptive term to
an object to which
it is not literally
applicable.
End of
Lecture
may you enjoy
writing having this
guide now

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A GUIDE TO EFFECTIVE WRITING BY.ppt