10. Lie #5: I can do it like 37 signals. Truth: Don’t believe the hype. Anyone’s hype
11. So how do I do start a company? Let me tell you what I’ve got so far…
12. Choose your idea From Guy Kawasaki, Art of the Start Ability to provide unique product or service Value of customer compete on price stupid bankrupt The holy grail We designers are good at this!
13. Still… That doesn’t matter as much as this does. Passion trumps rational every time.
14. Signing up to be an entrepreneur is like signing up to be bipolar James Hong, Hot or Not founder
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16. Math 10X return means taking a 2M investment = exit of 20M + a little something for the wife and kids… How big is your market?