From Designer To Founder

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The short happy life story of a ex-designer turned product company founder.

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From Designer To Founder

  1. From Designer to Founder It’s the pants
  2. Why become an entrepreneur? Times when I am truly happy Times when I am wearing pants Gap analysis: this is a gap here
  3. Idea Entrepreneur (not fast enough) In reality, it’s more like this
  4. Some ideas sneak up on you <ul><li>Early practitioner of IA </li></ul><ul><li>Author of third book on it </li></ul><ul><li>Partner of Carbon IQ </li></ul><ul><li>Founded Boxes and Arrows </li></ul><ul><li>Founded IAI </li></ul><ul><li>Founded MIG </li></ul><ul><li>Founded Cucina Media </li></ul>I realize I’ve been edging toward this my entire professional life…
  5. So what’s it like? Not what you’d expect… Five lies I ran into, and five (personal) truths…
  6. Lie #1 Finally a chance to do things right Truth: Finally a chance to learn why things are done wrong
  7. Lie #2 I don’t know anything about business, I’m a designer Truth: Nobody knows everything On the other hand, now is a good time to learn excel
  8. Lie #3: I can’t do it alone Truth: Then don’t do it at all
  9. Lie #4: VC are evil Truth: VC have a job to do
  10. Lie #5: I can do it like 37 signals. Truth: Don’t believe the hype. Anyone’s hype
  11. So how do I do start a company? Let me tell you what I’ve got so far…
  12. Choose your idea From Guy Kawasaki, Art of the Start Ability to provide unique product or service Value of customer compete on price stupid bankrupt The holy grail We designers are good at this!
  13. Still… That doesn’t matter as much as this does. Passion trumps rational every time.
  14. Signing up to be an entrepreneur is like signing up to be bipolar James Hong, Hot or Not founder
  15. Choose how to fund a startup <ul><li>Friends and family </li></ul><ul><li>Consulting </li></ul><ul><li>Angel Investors </li></ul><ul><li>Seed Funding Firms </li></ul><ul><li>Venture Capital </li></ul><ul><li>Don’t forget the </li></ul><ul><li>“ lifestyle business” </li></ul>From: How to fund a Start-up http://www.paulgraham.com/startupfunding.html
  16. Math 10X return means taking a 2M investment = exit of 20M + a little something for the wife and kids… How big is your market?
  17. You will need for fundraising <ul><li>An executive summary </li></ul><ul><li>Powerpoint of your story </li></ul><ul><li>A Forecast of when you break even </li></ul><ul><li>Good to have </li></ul><ul><li>A mockup </li></ul><ul><li>Better: A demo </li></ul><ul><li>Still better: A working product generating revenue </li></ul>
  18. Pick great people Take “the shopping mall test”
  19. Launch crappy and learn
  20. You suck Designers are jerks. Including me.
  21. Lastly
  22. Try not to be afraid
  23. Christina Wodtke, Founder & CEO | christina@cucinamedia.com

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