From lean to machineMarketing your wayfrom lean startup togrowth companyA Backupify & Kinvey collaboration
MachineOperational & ScaleLeanExperimentation & Hustle
“Building community” becomes “scaling community”“Driving trial” becomes “driving revenue”“Brand” gives way to “demand”
Tip 1Ask, “What if time and resources weren’t anissue?” Then do exactly that
What to watch out for ...
Sign you’ve arrivedYou shift from reporting on activities tomeasuring results
Tip 2Remember: Not everyone wants to see yourbaby picturesStartupIT’S A STARTUP!
What to watch out for ...numbers
Sign you’ve arrived
Tip 3Don’t hire an athlete if you need a pitcher
What to watch out for ...marketing”
Sign you’ve arrivedout of the pool)
Tip 4Resist the urge to design a bicycle shed
What to watch out for ...and overly analyticaldoing, not what needs to get done
Sign you’ve crossedto execute on it
How 5Are you SURE that wasn’tthe correct building?SCHEDULED FORDEMOLITION
What to watch out for ...
Sign you’ve arrivedYou’re comfortable with some amount of
Tip 6
What to watch out for ...always didlatent demand
Sign you’ve arrivedYou’re executing on plan to be the company you
Tip 7Breaking: Startup X gets a$1billion ValuationThe path of the righteous man is beset on all sides bythe iniquities of ...
What to watch out for ...
Sign you’ve arrivedYou are nimble as a newsroom
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Marketing After Lean: Operationalizing Big Thinking

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Transform your marketing efforts and take your company from fledgling lean startup to a process-driven company. Slides taken from a class taught by Joe Chernov, VP of Marketing at Kinvey, and Elle Woulfe, VP of Marketing at Backupify. Learn more from the experts by visiting http://intelligent.ly/learn

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Marketing After Lean: Operationalizing Big Thinking

  1. 1. From lean to machineMarketing your wayfrom lean startup togrowth companyA Backupify & Kinvey collaboration
  2. 2. MachineOperational & ScaleLeanExperimentation & Hustle
  3. 3. “Building community” becomes “scaling community”“Driving trial” becomes “driving revenue”“Brand” gives way to “demand”
  4. 4. Tip 1Ask, “What if time and resources weren’t anissue?” Then do exactly that
  5. 5. What to watch out for ...
  6. 6. Sign you’ve arrivedYou shift from reporting on activities tomeasuring results
  7. 7. Tip 2Remember: Not everyone wants to see yourbaby picturesStartupIT’S A STARTUP!
  8. 8. What to watch out for ...numbers
  9. 9. Sign you’ve arrived
  10. 10. Tip 3Don’t hire an athlete if you need a pitcher
  11. 11. What to watch out for ...marketing”
  12. 12. Sign you’ve arrivedout of the pool)
  13. 13. Tip 4Resist the urge to design a bicycle shed
  14. 14. What to watch out for ...and overly analyticaldoing, not what needs to get done
  15. 15. Sign you’ve crossedto execute on it
  16. 16. How 5Are you SURE that wasn’tthe correct building?SCHEDULED FORDEMOLITION
  17. 17. What to watch out for ...
  18. 18. Sign you’ve arrivedYou’re comfortable with some amount of
  19. 19. Tip 6
  20. 20. What to watch out for ...always didlatent demand
  21. 21. Sign you’ve arrivedYou’re executing on plan to be the company you
  22. 22. Tip 7Breaking: Startup X gets a$1billion ValuationThe path of the righteous man is beset on all sides bythe iniquities of the selfish and the tyranny of evil men.Blessed is he who, in the name of charity and good will,shepherds the weak through the valley of darkness, forhe is truly his brothers keeper and the finder of lost
  23. 23. What to watch out for ...
  24. 24. Sign you’ve arrivedYou are nimble as a newsroom

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