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AnyDevice Voice Server Strategy
Presentation Overview Business Unit Level Strategy Market Growth Options Competitive Arena Competitive Forces Market Segments Where to compete How to compete Execution What Customers Want Product Roadmap / Capacity Distribution Strategy Next Steps Competitive strategy Market focus Sustainability
Market Growth Options Current Core Business Core software Technologies for the BEA’s of the world - and/or – Core technologies for The Telematics industry Directory services and new features for Network Carriers Compete in the CTI and IVR industries Sales into the Network Carriers Related Markets/ Customers Altogether New Markets/ Customers Current Markets/ Customers Current Products/ Services Related Products/ Services Altogether New Products/Services Current sales efforts for Enterprise Sales of SiteXML systems Add-on VoiceXML server opportunity for existing Enterprise Sales Where to compete
Competitive Arena Voice Server Unified Messaging VoiceXML Gateway Integration with other XML services IVR Platform CTI-capable ASP Services Voice Portals Personal Virtual Assistants Outbound telemarketing calls VoIP Applications e-mail readers Automated Speech Recognition Directory services Notification services Single Number “Follow Me” Where to compete VoIP Network
“ Voice Server”  Competition Where to compete
“ IVR”  Competition Where to compete
Competition How to compete XX % XX % XX % XX % XX % XX % Company “ B” AnyDevice Voice Server Acceptability Affordability Availability Availability Company “ C” Company “ D” Market Value Coverage XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % Marketing Mix Average
Competitive Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where to compete
Uses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: TMA Associates Where to compete
Growth Sectors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: VoiceXML Forum Where to compete
Potential Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: VoiceXML Forum Where to compete
Potential Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: VoiceXML Forum Where to compete
Competitive Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to compete Low Perceived Price Moderate Value Market (10 to 15%) Low Perceived Value High Perceived Value High Perceived Price Best Value Market (50 to 65%) Premium Value Market (15 to 25%) Hit & Run Market (<5%)
Market Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to compete
Sustainability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: R. Kazanjian, GBS How to compete
Sustainability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: R. Kazanjian, GBS How to compete
Customer Wants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: J. Sheth, GBS Execution
Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Execution Low Margin OEM Distribution Integrated into another channel/product (Custom) Low Turnover High Turnover High Margin Indirect Distribution via distributors/dealers (Commodity) Vertical Distribution via 3 rd -party agents (Proprietary) Direct Distribution Direct Salesforce (Specialty)
Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Execution Low Margin OEM Distribution Integrated into another channel/product (Custom) Low Turnover High Turnover High Margin Indirect Distribution via distributors/dealers (Commodity) Vertical Distribution via 3 rd -party agents (Proprietary) Direct Distribution Direct Salesforce (Specialty)
Product Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Execution
Product Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Execution
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Execution

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AnyDevice Voice Server pitch

  • 2. Presentation Overview Business Unit Level Strategy Market Growth Options Competitive Arena Competitive Forces Market Segments Where to compete How to compete Execution What Customers Want Product Roadmap / Capacity Distribution Strategy Next Steps Competitive strategy Market focus Sustainability
  • 3. Market Growth Options Current Core Business Core software Technologies for the BEA’s of the world - and/or – Core technologies for The Telematics industry Directory services and new features for Network Carriers Compete in the CTI and IVR industries Sales into the Network Carriers Related Markets/ Customers Altogether New Markets/ Customers Current Markets/ Customers Current Products/ Services Related Products/ Services Altogether New Products/Services Current sales efforts for Enterprise Sales of SiteXML systems Add-on VoiceXML server opportunity for existing Enterprise Sales Where to compete
  • 4. Competitive Arena Voice Server Unified Messaging VoiceXML Gateway Integration with other XML services IVR Platform CTI-capable ASP Services Voice Portals Personal Virtual Assistants Outbound telemarketing calls VoIP Applications e-mail readers Automated Speech Recognition Directory services Notification services Single Number “Follow Me” Where to compete VoIP Network
  • 5. “ Voice Server” Competition Where to compete
  • 6. “ IVR” Competition Where to compete
  • 7. Competition How to compete XX % XX % XX % XX % XX % XX % Company “ B” AnyDevice Voice Server Acceptability Affordability Availability Availability Company “ C” Company “ D” Market Value Coverage XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % Marketing Mix Average
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