Oracle Day Athens 9.4.09


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Oracle Day Athens 9.4.09

  1. 1. ORACLE day Athens 9 th April 2009 Athens Hilton George Mavridis IT Director
  2. 2. Company Profile <ul><ul><li>Fixed telephony - replaces OTE offering unlimited local, Long distance and Int’l traffic </li></ul></ul><ul><ul><li>Broadband - fast Internet connection up to 24 Mbps </li></ul></ul><ul><ul><li>TV - Greek and Int’l channels, PayTV channels, VoD and ‘catch up’ TV </li></ul></ul>On Telecoms can leverage on four key success factors : Strong Management Team <ul><li>Unique experience </li></ul><ul><li>Greek market knowledge </li></ul><ul><li>Management as investor </li></ul>Proven Business Model <ul><li>Model proven in Italy, France, Germany, UK, etc. </li></ul><ul><li>Customer value maximization thanks to higher ARPUs margins and lower churn </li></ul><ul><li>Differentiation through providing Triple play </li></ul>Leading Edge Network & Technology <ul><li>Fully owned fibre network </li></ul><ul><li>Allow ~infinite capacity </li></ul><ul><li>OTE independent </li></ul><ul><li>Enabling multiple services </li></ul><ul><li>Ease of management </li></ul><ul><li>Fixed telephony service </li></ul><ul><li>High speed internet </li></ul><ul><li>Video services </li></ul><ul><ul><li>Free broadcast channels </li></ul></ul><ul><ul><li>NOVA pay TV channels </li></ul></ul><ul><ul><li>Video on demand with over 1200 titles </li></ul></ul>Innovative service offering 1 2 3 4 On Telecoms is the leading LLU based triple play operator in Greece offering:
  3. 3. Business Drivers <ul><li>Decreasing margins in existing voice and data services </li></ul><ul><ul><li>Adding a video service can increase average revenue per user by as much as 80% – Yankee Group </li></ul></ul><ul><li>Competitive pressures </li></ul><ul><ul><li>Current service offerings, including triple play (e.g. voice, data, video), insufficient to differentiate from competitors </li></ul></ul><ul><li>Commoditization of services </li></ul><ul><ul><li>Voice and data – even triple play – services already a commodity </li></ul></ul><ul><li>Customer churn </li></ul><ul><ul><li>Adding a strategic product (voice, data, or video) can reduce churn by approximately 25 percent or more – Yankee Group </li></ul></ul>
  4. 4. Business Challenges <ul><li>Disparate billing systems </li></ul><ul><ul><li>Unification of multiple billing and service silos; reduce OPEX </li></ul></ul><ul><li>Disparate views of the customer </li></ul><ul><ul><li>Unification of customer views across different services; reduce billing errors; increase customer satisfaction </li></ul></ul><ul><li>Inability to establish value chain partnerships </li></ul><ul><ul><li>Introduction of strategic products and services with partners; reduce CAPEX </li></ul></ul><ul><li>Time to market </li></ul><ul><ul><li>Gaining competitive advantage by introducing products and services rapidly; achieve business agility </li></ul></ul>
  5. 5. Expanding Demands <ul><li>More choices </li></ul><ul><ul><li>Types of new services </li></ul></ul><ul><ul><li>Services on demand </li></ul></ul><ul><ul><li>Real-time / “live” content </li></ul></ul><ul><li>More value </li></ul><ul><ul><li>Pricing </li></ul></ul><ul><ul><li>Bundles & Discounts </li></ul></ul><ul><ul><li>Rewards </li></ul></ul><ul><li>More control </li></ul><ul><ul><li>Payment methods </li></ul></ul><ul><ul><li>Self-service </li></ul></ul><ul><li>Simplicity! </li></ul>
  6. 6. The answer A convergent Billing and Revenue Management platform for voice, data, video & wireless services All in one Convergent platform supporting any service based on any payment type, network, or geography Unlimited bundling, pricing, & promotions flexibility Unified customer view across services Comprehensive financial management Support for value chain partnerships IMS ready technology platform
  7. 7. Convergent Billing and Revenue Management <ul><li>Single Customer account for all services, balances and payments </li></ul><ul><li>Real-time balance updates and financial tracking </li></ul><ul><li>Multiple payment methods per account </li></ul><ul><li>Central concept for entire BRM application </li></ul><ul><li>Accurate billing data available through integration to CRM, Provisioning and Middleware </li></ul>Any service … any payment method
  8. 8. Create Bundles and Promotions that Provide Real Value <ul><li>IP, voice , data, broadband, content, and custom services </li></ul><ul><li>Multiple payment types: prepaid (cash balance, voucher, e-wallet) and postpaid (invoice, credit card, direct debit) </li></ul><ul><li>Real-time and batch events </li></ul><ul><li>Market convergence: residential, corporate </li></ul><ul><li>Network convergence: CDMA, IP, GSM, GPRS, 3G, etc . </li></ul>Offerings can span full service breadth
  9. 9. Unified customer view across services Consolidated Billing information available to Invoicing and Customer Care <ul><li>Improve Customer understanding of value delivered </li></ul><ul><li>Enhance impact of specific offer or promotion </li></ul><ul><li>Data on real-time promotions available immediately </li></ul><ul><li>Can be used to trigger identification of upsell opportunities </li></ul>
  10. 10. Single View of Customers & Partners Corporate Partner ABC Corporation Service Provider Consumer ANY service to ANY customer type, with ANY payment option in ANY group Family Content Mom Dad TV VoD Access Voice Access Voice Son Daughter Content Voice Credit Card Airmiles Postpaid: cc/ invoice 2000 minutes voice credits Prepaid personal Prepaid personal Service Provider Aggregator 1 Aggregator 2 Content Provider1 Content Provider 2 Content Provider3 Content Provider 4 Content Provider 5 Content Provider 6 Voice ABC inc Finance Sales & Marketing Test Support Engineering Expo Site APAC Site Employee 1 Employee 1 Employee 1 Employee 2 Employee 3 Employee 1 Employee 2 Employee 2 Employee 3 Employee 4 Employee 5 Employee 6 Employee 3 Employee 4 Employee 4 Employee 5 Employee 6 Employee 2 Employee 3 Employee 4 Employee 5 Employee 6 Employee 7 Employee 8 Employee 9 Employee 10 Employee 11
  11. 11. Complete Billing Flexibility and Control Efficiently manage Billing operations with flexible Billing options <ul><li>Support flexible billing cycles and variable billing date </li></ul><ul><li>Bill segmentation for Bill run performance optimization </li></ul><ul><li>On-demand, bill now and in-advance billing options </li></ul><ul><li>Trial billing for quality control and accuracy </li></ul><ul><li>Support for hierarchical billing and split billing </li></ul><ul><li>Comprehensive Billing operations including taxation and complete end-of-cycle processing </li></ul>
  12. 12. Business Assurance with Comprehensive Financial Management <ul><li>Complete telecoms Accounts Receivables – payments and line item adjustments, disputes and write-offs </li></ul><ul><li>General Ledger assignment built in the product catalog </li></ul><ul><li>Support for complex Taxation </li></ul><ul><li>Complete Collections management </li></ul><ul><li>OOB Revenue Assurance control points for major BRM processes </li></ul><ul><li>Significant Financial Reporting tools and reports available </li></ul>Positively impact cash flow and reduce revenue leakage
  13. 13. <ul><li>Revenue share with content providers, content owners, advertisers and sponsors </li></ul><ul><li>Support complex revenue share terms </li></ul><ul><li>Commissions to distributors and dealers </li></ul><ul><li>Share on the basis of any consumer charge: fixed amount, % or combination </li></ul><ul><li>Configurable revenue sharing rules </li></ul>Connect value chain partners with flexible revenue share deals Supercharge Service Innovation and Brand Value
  14. 14. <ul><li>IMS ready supporting DIAMETER and other major charging protocols: Radius, TAP and CIBER </li></ul><ul><li>Web Services ready with APIs also available for Java, C, C++ and Perl </li></ul><ul><li>API's expose 100% of the business functions </li></ul><ul><li>API framework built into product architecture </li></ul><ul><li>Platform available with critical enterprise integrations </li></ul>Advanced Technology Principles Strict adherence to open standards and modularity
  15. 15. In addition to Oracle BRM <ul><li>Integrated Suite of Products </li></ul><ul><li>Ease of Integration with Siebel CRM </li></ul><ul><li>Full ad-hoc analysis over the Web </li></ul><ul><ul><li>Pure Web Environment - No client downloads </li></ul></ul><ul><li>Highly Intuitive user interface empowering the end-users and minimizing IT involvement </li></ul><ul><li>Intelligence across multiple enterprise sources, including Oracle and heterogeneous sources </li></ul><ul><li>Exploiting Database Capabilities </li></ul><ul><li>Enable interactive dashboards and ad hoc analysis from a laptop while disconnected from the corporate network </li></ul>Oracle BI
  16. 16. On Telecoms BI Project Phase 1 “QUICK WIN” <ul><li>Delivery time : 1.5 month </li></ul><ul><li>80% of company data in the system </li></ul><ul><li>Produce reports for Executive Management, </li></ul><ul><li>Call Centers, Customer Care, Sales, Marketing, Provisioning </li></ul><ul><li>More than 40 reports have been developed by 2 Business Analysts without IT involvement </li></ul>
  17. 17. Siebel <ul><li>Siebel has accumulated extensive knowledge of CRM best practices (Mature Product) </li></ul><ul><li>Siebel draw on best practices of over 4000 Siebel Customers including the leading communication companies in the world </li></ul><ul><li>Application built specifically to meet business requirements of telcos carriers </li></ul><ul><li>Oracle Commitment, the long-term plan to provide continued enhancements to current Siebel Applications </li></ul><ul><li>Most of the Greek Telco's use Siebel </li></ul>
  18. 18. Project Objectives <ul><li>Acquire 360 single view customer throughout all the available systems </li></ul><ul><li>Effective Order Management </li></ul><ul><li>Integrated view of installed services of a customer (Assets) </li></ul><ul><li>CTI Integration </li></ul><ul><li>Create Marketing Campaigns (Phone, email, Direct mail) </li></ul><ul><li>Manage Prospect Customers (Leads and Opportunities) </li></ul><ul><li>Activities management </li></ul><ul><li>BRM & BI integration </li></ul>
  19. 19. Thank you ! George Mavridis