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Vodafone nilormi das(a006)

CRM pracitces by Vodafone

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Vodafone nilormi das(a006)

  1. 1. Vodafone CRM Best PracticesName: Nilormi Das(A006) NMIMS-Hyderabad
  2. 2. Why Vodafone ?• Experience of over 150 CRM implementations across a range of key industry sectors ensures deep domain and technical expertise• Able to offer insights gained from previous experience saving time and increasing project success
  3. 3. Introduction• Name Vodafone came from “voice”, “data” and “telephone”• Largest telecom company in the world in terms of turnover and 2nd largest after China Mobile in terms of subscribers• Founded:1983 as RACAL TELECOM, Demerged from Racal Electronics (parent company) in 1991 and named VODAFONE• Vodafone Group Plc is a British multinational telecommunications company headquartered in London and with its registered office in Newbury, Berkshire• Vodafone Global Enterprise Limited is a MNC which provides telecommunications and information technology services• Vodafone India, formerly Vodafone Essar and Hutchison Essar, is the second largest mobile network operator in India after Airtel based in Mumbai
  4. 4. Source: AMA
  5. 5. Extensive systems integration experience ensures the most efficient implementationtime scales whilst delivering maximum value.
  6. 6. Benefits
  7. 7. Benefits : VodafoneMarketing– obtain a clearer view of customers ,make more informedinvestment automate campaign management and increase campaign successSales– sales force automation, more informed real-time lead and opportunitymanagement, shorter sales cycle, close more businessService– call centr e and field service management, job scheduling, servicereporting and analysisMobile access– instant access to customer and win rates activity data,increase productivity and efficiency ,deliver more value to customers andimprove win rates
  8. 8. Benefits: Vodafone• Innovate and deliver customer’s total communication needs• Education of customer in terms of cellular telephones• Clarity in marketing of communication strategies – Product category – Brand awareness – Enhance purchase behavior
  9. 9. SocialMediaCRM
  10. 10. SocialMediaCRM
  11. 11. CRM practices• Vodafone ads plays a role in building up CRM• Vodafone outlets helps customers to deal with problems and providing solutions for it
  12. 12. Conclusion• Feedbacks• Trained and skilled sales personnel• Monitoring of relevant/irrelevant offers• Improvement of post paid services• Flexibility in providing solutions• Ability to offer right solutions to meet customer needs and driving measurable business processes