InteractiveApparel Strategy 8.24b

424 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
424
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

InteractiveApparel Strategy 8.24b

  1. 1. Positioning and Market Strategy
  2. 2. A Staged Approach <ul><li>STAGE 1: Meet the Needs of the Market </li></ul><ul><li>STAGE 2: Establish a New Channel of Distribution </li></ul><ul><li>STAGE 3: Promote Awareness </li></ul><ul><li>STAGE 4: Maximize Sales </li></ul>
  3. 3. Servicing Different Customer Needs Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service Data Mining & Analysis Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service
  4. 4. Interactiveapparel & FUBU Data Mining & Analysis .com Interactiveapparel Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service FUBU Procurement Inventory Management Demand Planning
  5. 5. Chelsea Interactive and Polo Data Mining & Analysis POLO & Partners Demand Planning Procurement Inventory Management Chelsea Interactive Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service
  6. 6. Establish a New Channel of Distribution <ul><li>Launch Customer Website </li></ul><ul><ul><li>Design, Layout, Imaging, Commerce Platform </li></ul></ul><ul><li>Set-up Distribution & Fulfillment </li></ul><ul><ul><li>SAP, SKU’s, Shipping & Handling </li></ul></ul><ul><li>Implement Systems of Inventory Management </li></ul><ul><li>Customer Service and Product Selection </li></ul><ul><ul><li>Train representatives on end-consumer scripts </li></ul></ul><ul><li>Develop Marketing Programs </li></ul><ul><ul><li>Direct mail, E-mail, Promotions </li></ul></ul>
  7. 7. Promote Awareness
  8. 8. Promote Awareness
  9. 9. Promote Awareness
  10. 10. Maximize Your Sales <ul><li>Customer Profiling </li></ul><ul><li>Data Mining & Analytics </li></ul><ul><ul><li>Partnership with digiMine </li></ul></ul><ul><li>Interactiveapparel merchandisers working closely with the client merchandisers and planners to maximize online sales </li></ul>
  11. 11. Promotions and Feedback
  12. 12. Natural Extensions <ul><li>Catalogs </li></ul><ul><li>Outlet Malls </li></ul><ul><li>Retail presence </li></ul>

×