The document provides information about Karsanbhai Khodidas Patel, the founder of the Nirma Group. It summarizes that he started the company in 1969 by selling homemade detergent door-to-door at a low price, establishing the Nirma brand which became very successful in India. It then details how Nirma grew to become a leader in the detergent and soap industry. It also mentions that Patel has received several awards and recognition for his entrepreneurial and philanthropic work, and that he has established several educational institutions through the Nirma Foundation.

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PROFESSIONALS INPUTS:
 CBDT vide Notification No. 62/2015-Customs (ADD) dated 14th
December, 2015 seeks to levy definitive anti-dumping duty on
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 CBDT vide Notification No. 57/ 2015 – Customs dated 14th
December, 2015 seeks to further amend Notification No. 69/2011-
Customs, dated 29th July, 2011 so as to provide a concessional rate
of basic customs duty in respect of tariff item 84082020 [engines of
a kind used for the propulsion of motor vehicles – of cylinder
capacity exceeding 250 cc] and 87084000 [gear box and parts
thereof, of motor vehicles], w.e.f. 1st of January, 2016 at 5.94% and
8.13%, respectively, when imported under the India-Japan
Comprehensive Economic Partnership Agreement (IJCEPA).
 Ministry of Corporate Affairs vide Notification No. G.S.R. 857(E)
dated 16th
November, 2015 amends the notification number GSR
787(E) dated 15th
October, 2015.
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Date: 15th
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Karsanbhai Khodidas Patel
Founder of the Nirma Group
Karsanbhai Khodidas Patel (born 1945, Ruppur, Mehsana, Gujarat) is
an Indian industrialist, Founder of the Rs. 2500 crore (USD 500 mn)
Nirma Group with major interests in detergents, soaps and cosmetics. In
2005 Forbes listed his net worth as USD $640 million. He has interests
in education, and founded a leading pharmacy college (Nirma Institute
of Pharmacy), leading engineering college, (Nirma Institute of
Technology). He is sometimes referred to as K. K. Patel.
Life:
Born into a farmer family from north Gujarat, Karsanbhai finished his B.Sc. in Chemistry at age 21 and worked as a lab
technician, first in the New Cotton Mills, Ahmedabad, of the Lalbhai group and then at the Geology and Mining
Department of the state Government. In 1969, Karsanbhai started selling detergent powder, manufactured and packaged in
his backyard. This was an after-office business - the one-man company would bicycle through the neighbourhoods selling
handmade detergent packets door to door. At a price of Rs. 3 per kg, (one third the price of leading detergents), it was an
instant success. Karsanbhai branded his detergent soap, Nirma, after the name of his daughter. After three years,
Karsanbhai felt confident enough to quit his job. Later he said, "The lack of any such precedent in my family made the
venture fought with fear of failure. But farmers from North Gujarat are known for their spirit of enterprise." Karsanbhai set
up shop at small workshop in an Ahmedabad suburb. The Nirma brand quickly established itself in Gujarat and
Maharashtra.
The high quality and low price of the detergent made for great value. Fuelled by housewife-friendly advertisement jingles,
Nirma revolutionized the detergent market, creating an entirely new segment in the economy for detergent powder. At the
time, detergent and soap manufacture was dominated by multinational corporations with products like Surf by Hindustan
Lever, priced around Rs. 13 per kg. Within a decade, Nirma was the largest selling detergent in India. Since production
was labour-intensive, Nirma also became a leading employer (employing 14,000 people 2004). Made without some
phosphates, Nirma was also somewhat more environment friendly.
After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps
Nirma bath and Nirma beauty soap, and premium detergent Super Nirma detergent. Ventures into shampoo and toothpaste
were not as successful, but the edible salt Shudh is doing well. Nirma beauty soap is one of the leading toilet soaps, behind
Lifebuoy and Lux. Overall Nirma has a 20% market share in soap cakes and about 35% in detergents. Nirma also has
successful operations in neighbouring countries.
In 1995, Karsanbhai started the Nirma Institute of Technology in Ahmedabad, which grew into a leading engineering
college in Gujarat. An Institute of Management followed, with the entire structure being consolidated under the Nirma
University of Science and Technology in 2003, overseen by the Nirma Education and Research Foundation. The Nirmalabs
education project, aimed at training and incubating entrepreneurs, was launched in 2004.
Karsanbhai's two sons and son-in-law are now at leading positions in the Nirma organization, Rakesh K Patel (MBA) looks
after procurement and logistics, Hiren K Patel, chemical engineer and MBA, heads Marketing and Finance, while Kalpesh
Patel is in human resources and Healthcare Industry (Nirlife healthcare).
Awards & Recognition
- In 2009, Karsanbhai was ranked- 92 by Forbes magazine, for the list of India's Richest persons.
- In 2001, Karsanbhai was awarded an honorary doctorate by Florida Atlantic University, recognizing his
exceptional entrepreneurial and philanthropic accomplishments.
- In 1990, the Federation of Association of Small Scale Industries of India (FASII), New Delhi, awarded
him the 'Udyog Ratna' award. The Gujarat Chamber of Commerce felicitated him as an 'Outstanding
Industrialist of the Eighties'. He has served twice as Chairman of the Development Council for Oils,
Soaps and Detergents.
- Patel has been conferred with Padma Shri Award for the year 2010.