3. Restaurants
The most popular meal
eaten away from home is
lunch, which brings in about
50% of fast-food restaurant
sales.
Two main categories:
independent and chain
restaurants.
4. Reasons for the Small Number
of Luxury Restaurants
Labor intensive and require a
higher level of skilled labor
Small percentage can afford
high prices
Overhead costs may not be
reasonable
Economies of scale are not as
easily reaped
Consistency and quality are not
easy to maintain
Limited market appeal
5. Specialty Restaurants
Quick Service
Theme related
$111 billion annual sales
Better known as fast food
Limited menus
Guest helps defray labor
costs
6. Quick Service
Hamburger
McDonald’s and Ray Kroc
Added breakfast
Expanding overseas
Co-develop sites with gasoline companies
$33 billion worldwide sales
Drive thru
7. Quick Service
Pizza
Local and regional chains all with
delivery service
$20 billion market
Four major chains
Pizza Hut
Domino’s
Papa Johns
Little Caesars
8. Quick Service
Chicken
KFC is market
leader
Home delivery
“3 in 1”
restaurants
Other chains
Church’s Chicken
Popeye’s
9. Ethnic Restaurants
Independently owned and
operated
Mexican restaurants are
largest growth segment
Different types are
developing
Thai
Indian