More than Just Lines on a Map: Best Practices for U.S Bike Routes
Unim Presentation
1. Unim
Corporate Branding & Identity
Corie Kupferberg - Communication Design III, Prof. Christie Shin, Fall 2011
2. Scenario
Unim is a well-known sustainable technology company in
the United States. They focus on building environmentally-
friendly cars (AKA electric cars). With locations in 25
states, primarily urban areas, Unim has plans to expand
domestically as well as internationally.
Unim is in need of a total rebranding. The company
wants to become a household name and make the
electric car a more prominent product in people’s
minds. Information can be gathered primarily online,
but several large physical locations are also available.
3. Unim’s Background
Unim is a sustainable technology company
specializing in the development of electric cars. The
environment is not what it was 50 years ago. It is
Unim’s goal to make sure today’s drivers are using
equipment which will keep the Earth a healthy place
to live for themselves and the generations to follow.
Sustainable Innovation is Unim’s promise.
4. Competitors
General Electric
Siemens
Tesla
Fisker
Chevron
5. Target Audience
Drivers
Demography: 18+ years old males and females
Location: Worldwide
6. Design Direction
Organic.
Modern.
Professional.
Flexible.
Eco.
“U.”
*Must be fit for a car*
