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F r evaluation and outline of key changes and implementations


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F r evaluation and outline of key changes and implementations

  1. 1. 1 | P a g e Film Magazine Review Evaluation Along With an Outline Of Key Changes and Implementations Design Draft 1 Evaluation I have used the Sight & Sound Magazines conventional formal layout. However, this has been developed to include different font styles and size. The title section label has been, developed to include a rounded continuous outline in order to eliminate the sharpness of the original quadrilateral. This softer approach is more inviting and to entice consumption, the section heading has been labelled SHORTS and aligned lower centre. The label’s traditional colour red has been, retrospectively replaced with a dark shade of aqua. Psychologically, this colour is associated to open lines of communication between both the heart and the spoken word and it is also recognised to evoke an emotional balance of stability, between work and play. Therefore, this colour acts as a good entertainment, marketing strategy. The synopsis and credit section has been uplifted with a darker hue of grey. Although this is a conventional development, it may need revising, as this may be too dark, for readers to easily consume the text. Although I have used and developed conventional codes of the Sight & Sound Magazine, I have failed to challenge others. Therefore, with this in mind I will endeavour to implement several challenging design aspects that will not hinder the formal and intellectual format. Design Draft 2 Outline of Key Changes  Decrease of one column in the review text section  Colour injected into the review text section  A black border has been implemented  Synopsis and credit section box colour has changed  Original image placed over a translucent original image  Artistic value of line has been used to boarder the images  White title and information text on a black background  Titling banner more prominent as a section header  Underlining within the sections under two characters
  2. 2. 2 | P a g e Evaluation The most significant change has been to the review text section. The original three column layout has now decreased to a two column layout to challenge the A4 conventional columnisation of a Sight and Sound film review. In addition to this, a neutral beige/sandy tone has been implemented into the review text section, as a background colour. The attributes of this colour suggest warmth, whilst in comparison its neutral element draws upon calmness, making it flexible and dependable. The neutral tone of the review section off sets the harshness of the black border, which sub frames the individual elements of film review. This border helps to contain ones eye to the important features within the review. Due to the darkness of the original synopsis and credit section, I decided to implement a lightened aqua hue. The psychological approach to the colour will enhance a calming contrast between the review and the synopsis/credit section. To challenge The Sight & Sound magazine’s defined quadrilateral styled original photography, I have chosen to place one opaque image over one translucent image and use the artistic value of line to define the images as a rectangle overlaid by a triangle. This artistic play with shapes enhances the realisation that the short film is also an art form. The titling section banner is more prominent, to draw attention to the short format. Short films are becoming very popular with social media and are viewed on many different platforms. Preferences are becoming wider with different attitudes to different genres that may, up to a few years ago been previously dismissed. Realist serials and shorts are becoming popular with teens; therefore having a section dedicated to the short may entice a completely new audience. To attract attention, conventionally challenge and place a personal Identification to my review, I have chosen to underline the first two letters in the sections that require a heading. This not only differs from the Sight & Sound magazine, but it also acts as an indicator to prompt the consumer’s attention. Design Draft 3 Implementations The template design from draft 2 has been forwarded in order to integrate a small blocked synopsis that follows the conventional style and format of the Sight & Sound magazine, along with the cast and crew
  3. 3. 3 | P a g e credits. Original photography has been used and altered slightly to challenge the conventional code of the magazine. The top image has been filtered and the underneath image has been made translucent. Outline of Key Changes  Credit and synopsis section has been split and each section is now individually displayed  Credit and crew section is aligned centre and to the far right  Colour change to the film review section from a neutral dark hue of beige to a grey monochrome  Date has been included to the header banner Evaluation The issue date of the magazine is now prominently displayed in the header banner and I decided to implement this as italic as this information is different from the review. I decided to split the credit and synopsis sections to contain each highlighted feature uniquely within its own boundaries, as each sectioned element is equally important as the other. The synergy shared between each aspect, individually prompts a film, whether it is through the director, cast, storyline or the critical review. The major difference from design 2 to design 3 is the review background colour. The new monochrome grey is representative of maturity. It detaches itself away from emotion and comes across as formal, independent and professional. For these particular reasons, I believe it is the best option to host an academic and critical review and at the same time, it challenges the conventional white background of the Sight & Sound magazine. The implementation of the two photographs in this design challenges the conventional single image for a film review in the Sight and Sound magazine. Not only is it two photographs, but they contrast each other in format and style, almost igniting a hidden agenda. Representation of the characters in the translucent photograph identifies their nature as binary opposites, distinguishing the innocence and vulnerability of the protagonist and the shady motives of her seducer.
  4. 4. 4 | P a g e Design Draft 4 Implementations  Written film review has been inserted into the designed hosting sections  Review author’s name has been placed next to the review title  Picture description has been aligned centre in a white bold font to contrast against the dark background Outline of Key Changes  The magazine issue date in the header banner has now been aligned far right to give a more accepted formal appearance  The word ‘title’ has actually been replaced with the films actual title -Mouse Evaluation In order for me to improve on this draft, I need to conduct some primary research. I will endeavour to design a digital questionnaire and launch this on the social media platform – Facebook. All serious respondents are welcome, but to secure informed constructive criticism I will personally link the questionnaire to several media students who have a higher degree of media literacy knowledge.

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