By Francois Du Preez. Presented at Crowdsourcing Week Europe 2016. For more information and details on our next event, visit www.crowdsourcingweek.com.

1. CROWDSOURCING
MEDIA EXPOSURE
(And other sneaky tricks)
By Francois du Preez
@FrancoisduPr
eez

6. …BUT ENOUGH
ABOUT THAT

8. WHO ARE WE TALKING TO?

9. WHAT IS THE MESSAGE?

10. CREATE YOUR ASSETS

11. GET IT IN FRONT OF YOUR
AUDIENCE

14. WHAT DO YOU SHOW
THEM?

15. THE VERY FIRST TVC
1 July 1941

16. THE VERY FIRST TVC
1 July 1941

17. THE FIRST BRITISH TVC
22 Sep 1955

18. THE FIRST BRITISH TVC
22 Sep 1955

19. THE FIRST WEB
BANNER:
1994 - TO PROMOTE SEVEN ART MUSEUMS, SPONSORED BY AT&T, TO THE READERS OF HOTWIRED.COM
CLICK THROUGH RATE OF 44%
2016 INDUSTRY STANDARD: ±0,3%

20. FAST FORWARD

21. 2016

22. WHEN THE MEDIUM
LOSES ITS NOVELTY
VALUE, THE CONTENT
NEEDS TO WORK
HARDER TO BREAK
THROUGH THE
CLUTTER

23. IN A WORLD DROWING
IN CONTENT, HOW DO
YOU GET PEOPLE’S
ATTENTION?

26. YOU ARE SO USED TO ADVERTISING.
YOUR GUARD IS ALWAYS UP

27. DON’T
MAKE
ADS

36. RESULTS:
22 000 HITS ON THE WEBSITE IN 3 HOURS
ADVERTISING VALUE: R1 727 012
PR VALUE: R5 181 037
29 MILLION IMPRESSIONS ACROSS ALL MEDIA
REACHED 110 COUNTRIES
TRENDED ON TWITTER
DOMINATED THE CONVERSATION ON FB
45 DOGS SAVED
13 ARRESTS
HUNDREDS OF LEADS ARE STILL POURING IN
SPECIAL INVESTIGATION UNIT HAD TO EMPLOY MORE STAFF

37. OR YOU COULD
JUST STEAL THE
SPOTLIGHT

39. CONCLUSION

40. T.HANKS