Building a Dynamic <br />Web Presence<br />2011 Installation Management Symposium<br />Creative and Visual Design Breakout Session<br />Presenter: Edward Griffin, Jr. – Chief, Creative Services Division<br />with Van Duong, Web Designer/Developer<br />1 OF 11<br />
Building Our Brand in the Digital Age<br /><ul><li>Has brand building changed in the digital age?
Lessons learned & transformation of the Family and MWR brand
Why we need you as brand champions</li></ul>2 OF 11<br />
Brand Central Renovation<br /><ul><li>Delivery platform
Creative license</li></ul>FAMILY AND MWR COMMAND<br />FORT PICK A PLACE<br />5 OF 11<br />
Colliding Worlds<br />"Effective Brand Strategy provides a central idea around which all behavior, actions and communications are aligned.” - Alina Wheeler<br /><ul><li>The world of print is colliding with the world wide web
How to transition your print design skills to the web
Understanding the constraints and possibilities when designing for the web</li></ul>6 OF 11<br />
New Dimensions<br /><ul><li>Delivering fresh and interactive content through digital publishing
Analytics and integration</li></ul>8 OF 11<br />
The User Experience (UX)<br /><ul><li> How a person feels about using a product, system or service
Includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system.
User experience is dynamic, because it changes over time as the circumstances change.</li></ul>9 OF 11<br />
Web Development 101<br /><ul><li>Design aesthetics & functionality