1. Building a Dynamic Web Presence 2011 Installation Management Symposium Creative and Visual Design Breakout Session Presenter: Edward Griffin, Jr. – Chief, Creative Services Division with Van Duong, Web Designer/Developer 1 OF 11

3. Lessons learned & transformation of the Family and MWR brand

4. Why we need you as brand champions2 OF 11

6. Design & interactivity

7. Creative workflow & innovation

8. Online marketing optimization tools3 OF 11

10. Conduct research and analysis to create a sound design

11. Create visual solutions that

12. Interpret

13. Inform

14. Instruct

15. Persuade

16. Learn to work with your customers as partners4 OF 11

18. Limitedtime for creative thinking/planning

19. Limited communication with garrison designers

20. Insufficientresources

21. Own help desk for mac platform

22. Creative License

23. Flyer factory mentality

24. Limited time for creative thinking/planning

25. Insufficientresources

26. Own help desk for mac platform

27. Creative licenseFAMILY AND MWR COMMAND FORT PICK A PLACE 5 OF 11

29. How to transition your print design skills to the web

30. Understanding the constraints and possibilities when designing for the web6 OF 11

32. From the desktop to mobile devices

33. Leveraging new media and emerging technologies with design7 OF 11

35. Maximizes ROI

36. Reduces maintenance

37. Visual appeal

38. Accessibility

39. Easy navigation

40. Search engine friendly

41. Why web presence is important

42. Analytics and integration8 OF 11

44. Includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system.

45. User experience is dynamic, because it changes over time as the circumstances change.9 OF 11

47. Key trends & content management tools

48. Life cycle

49. Security & privacy

50. Components of 508 compliance10 OF 11

52. Clarity

53. Consistency

54. Coherence

55. Sustainability

56. What will the MWR brand will look like in 2020?11 OF 11