Creative dynamic webpresence

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Creative dynamic webpresence

  1. 1. Building a Dynamic <br />Web Presence<br />2011 Installation Management Symposium<br />Creative and Visual Design Breakout Session<br />Presenter: Edward Griffin, Jr. – Chief, Creative Services Division<br />with Van Duong, Web Designer/Developer<br />1 OF 11<br />
  2. 2. Building Our Brand in the Digital Age<br /><ul><li>Has brand building changed in the digital age?
  3. 3. Lessons learned & transformation of the Family and MWR brand
  4. 4. Why we need you as brand champions</li></ul>2 OF 11<br />
  5. 5. Brand Central Renovation<br /><ul><li>Delivery platform
  6. 6. Design & interactivity
  7. 7. Creative workflow & innovation
  8. 8. Online marketing optimization tools</li></ul>3 OF 11<br />
  9. 9. Design Platform<br /><ul><li>Start with a strategy
  10. 10. Conduct research and analysis to create a sound design
  11. 11. Create visual solutions that
  12. 12. Interpret
  13. 13. Inform
  14. 14. Instruct
  15. 15. Persuade
  16. 16. Learn to work with your customers as partners</li></ul>4 OF 11<br />
  17. 17. Overcoming Creative Challenges<br /><ul><li>Not enough “reach”
  18. 18. Limitedtime for creative thinking/planning
  19. 19. Limited communication with garrison designers
  20. 20. Insufficientresources
  21. 21. Own help desk for mac platform
  22. 22. Creative License
  23. 23. Flyer factory mentality
  24. 24. Limited time for creative thinking/planning
  25. 25. Insufficientresources
  26. 26. Own help desk for mac platform
  27. 27. Creative license</li></ul>FAMILY AND MWR COMMAND<br />FORT PICK A PLACE<br />5 OF 11<br />
  28. 28. Colliding Worlds<br />"Effective Brand Strategy provides a central idea around which all behavior, actions and communications are aligned.” - Alina Wheeler<br /><ul><li>The world of print is colliding with the world wide web
  29. 29. How to transition your print design skills to the web
  30. 30. Understanding the constraints and possibilities when designing for the web</li></ul>6 OF 11<br />
  31. 31. New Dimensions<br /><ul><li>Delivering fresh and interactive content through digital publishing
  32. 32. From the desktop to mobile devices
  33. 33. Leveraging new media and emerging technologies with design</li></ul>7 OF 11<br />
  34. 34. Web Dynamics<br /><ul><li>What are web dynamics?
  35. 35. Maximizes ROI
  36. 36. Reduces maintenance
  37. 37. Visual appeal
  38. 38. Accessibility
  39. 39. Easy navigation
  40. 40. Search engine friendly
  41. 41. Why web presence is important
  42. 42. Analytics and integration</li></ul>8 OF 11<br />
  43. 43. The User Experience (UX)<br /><ul><li> How a person feels about using a product, system or service
  44. 44. Includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system.
  45. 45. User experience is dynamic, because it changes over time as the circumstances change.</li></ul>9 OF 11<br />
  46. 46. Web Development 101<br /><ul><li>Design aesthetics & functionality
  47. 47. Key trends & content management tools
  48. 48. Life cycle
  49. 49. Security & privacy
  50. 50. Components of 508 compliance</li></ul>10 OF 11<br />
  51. 51. Brand 20/20<br /><ul><li>Brand strategy builds on vision
  52. 52. Clarity
  53. 53. Consistency
  54. 54. Coherence
  55. 55. Sustainability
  56. 56. What will the MWR brand will look like in 2020?</li></ul>11 OF 11<br />

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