Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UX STRAT USA 2017: Sharon Bautista, "From Product to UX Strategy: Experimenting in the Open at Mozilla"


Published on

UX STRAT USA 2017 presentation by Sharon Bautista, UX Researcher, Mozilla

Published in: Internet
  • Login to see the comments

UX STRAT USA 2017: Sharon Bautista, "From Product to UX Strategy: Experimenting in the Open at Mozilla"

  1. 1. From Product to UX Strategy: Experimenting in the Open at Mozilla UX STRAT USA September 19, 2017 Sharon Bautista @happy_stomach
  2. 2. About me • Based in Chicago • Researcher on Firefox UX team • Qualitative research on topics related to how people use the internet Myself pictured with two of my UX teammates and Firefox at our all-company meeting this past June
  3. 3. Today’s roadmap • Mozilla’s story • Browser as product • Experimentation at Mozilla • Experimentation & UX strategy
  4. 4. Mozilla’s Story Image source:
  5. 5. Then Now 2003 Mozilla Foundation founded 1998 Mozilla project formed at Netscape 2004 Firefox 1.0 released 2010 First Firefox mobile release 2013 Firefox OS launches 2017 Mozilla acquires Pocket; (November) Firefox 57 released 2005 Mozilla Corporation created Mozilla’s story Source:
  6. 6. To ensure the Internet is a global public resource, open and accessible to all. An Internet that truly puts people first, where individuals can shape their own experience and are empowered, safe and independent. Mozilla’s mission Mozilla Foundation Mozilla Corporation
  7. 7. What the mission means • Profit is not the ultimate goal • Priorities include: • Protecting privacy of our users • Ensuring they have choices about technology they use • Removing barriers to the internet • Open source community
  8. 8. Browser as Product Image source:
  9. 9. Desktop browsers, 2008-2010 • IE: 77.41% • Firefox: 17.22% • Safari: 2.70% • Opera: 1.83% • Other: 0.84% • Chrome: 0%* Source: *Chrome’s first release was in September 2008
  10. 10. Desktop browsers, 2016-2017 • Chrome: 63.47% • Firefox: 13.83% • IE: 9.03% • Safari: 5.04% • Edge: 3.96% • Opera: 2.25% Source:
  11. 11. The laptop screen of a participant in one of Mozilla’s research studies. This participant used terms like “browser” and “search” and “Google” interchangeably.
  12. 12. Source:
  13. 13. Firefox UX team projects as of June 2017
  14. 14. Experimentation at Mozilla Image source:
  15. 15. Home page of the Test Pilot website:
  16. 16. Test Pilot launch email from May 2016
  17. 17. Forbes article about Test Pilot’s Send experiment:
  18. 18. Home page of the Test Pilot website:
  19. 19. Active Test Pilot experiments as of September 2017
  20. 20. Detail page for the VoiceFill experiment, which allows people to search by voice using a limited number of search engines
  21. 21. Detail page for the No More 404s experiment, which linked people directly to the Wayback Machine when they encountered a 404
  22. 22. Graduation report detail Source:
  23. 23. Example Activity Stream new tab bugs in Bugzilla (
  24. 24. Firefox Test Pilot Twitter account
  25. 25. engineering individual contributor established Mozilla team partner organization experiment ideas business canvas resource coordination metrics user research user experience QA security legal marketing 1. ideas 2. planning 3. design & build Test Pilot Process
  26. 26. enhancements 4. learn 5. stop or ship Test Pilot Process (continued) launch decisions (more) engineering (more) user research (more) user experience (more) QA (more) security (more) legal (more) marketing better browser share learnings
  27. 27. Experimentation & UX Strategy Image source:
  28. 28. What Test Pilot has helped Mozilla realize • Defined way of evaluating ideas • Array of functions necessary for shipping a user-centered product • Constraints of learning goals and time limits • Timely, data-informed decision-making
  29. 29. How Test Pilot supports UX strategy • Way to collect data needed for user-centered decisions • Identify and set aside what’s *not* working • Helping to inform what’s included in next generation Firefox
  30. 30. Challenges of experimentation • Break with history • Process takes practice • Skeptics
  31. 31. “I feel like Firefox and Mozilla has: 1) a hiring strategy for UX professionals, 2) a general (positive) change in culture around accepting UX design and research into the product development fold, and 3) ux process work, but I don't know that we are 'done' (or will ever be done?) creating one, unified ‘UX Strategy’.” - Firefox UX team member
  32. 32. Thank you Sharon Bautista @happy_stomach
  33. 33. • Test Pilot: • Test Pilot Wiki: • Test Pilot Medium: Resources