Digital PhotographyPlanning &ShootingFor Success2011 Installation Management SymposiumCreative and Visual Design Breakout SessionSharon BertschiMarketing and Advertising Specialist,Northeast Region IMCOMEmail: email@example.comTel: 757 788-2650
THE ONLY THING BETTER THAN HAVING TOO MANY PHOTOSIS HAVING TOO MANYGOOD PHOTOS.
LifestylePhotography• Recreates real life situations in a controlled environment.• Lifestyle shoots depict personality and incorporate aspects of a person’s life such as hobbies, work, or entertainment.
Components of a Shoot TOPICS What do you need photos of ? SCENES What will people be doing ? A PLAN Develop a Shoot ListFACILITY MANAGER Cooperation and support SCOUT Visit the shoot site in advance MODELS / PROPS The right people and items needed for scenes SHOOT TEAM Director and Photographer CULL / EDIT Cherry pick the photos. Correct / crop / format ARCHIVE Rename and save. Safety backups.
It All Starts with the Shoot List TOPICS AND SCHEDULE Left column NOTES ANDCONSIDERATIONS Right column
Planning, Props And CompositionWell Planned. Tight, Focused Long Shot Clutter
Coaching Models Every picture tells a story.Models need to know what that story is to act out the scenes.
Setting the SceneClean the set to minimize having to edit and correct later.
Happy Models = Great Photos• Keep models fresh by using stand-ins when setting up scenes.• Feed models before asking them to shoot food scenes.• Give them something to do while waiting until you need them.• Bring cases of water and single-serve bags of chips, cookies, etc.• They’ll want to see the photos. Flickr.• ALWAYS bring gifts for children.