WHY UX?
Iván Alarcón Melania González
UX is not only UI
Let’s give this to
the designer so
that she can fix
the UX
Let’s give this to
the designer so
that she can fix
the UX
IoT(Inter net of Things)
UX is not only
the wireframes
UX is not only
Usability
I need an attractive and modern
website that uses all the content from our
previous site, with social media widgets,
SEO-o...
Usability
Information
Architecture
Ergonomics
Interface
Design
Content
Strategy
Interaction
Design
User Research
Service
D...
IT DEPENDS
The overall perception and comprehensive interaction
an individual has with a company, service or product.A
positive user ...
Every aspect of the user’s interaction with a product,
service, or company that make up the user’s
perceptions of the whol...
THINKING OFTHE USER
EXPERIENCE MEANS
RETHINKING OUR
WORKFLOWS
EXPERIENCES ARE DESIGNED
• Good design is complicated and it takes time
• UX is an emergent field but it is also a buzzword...
BUT I AM _______.
“Saying a website is
'usable' is like saying
dinner was 'edible'.
-Jared Spool
BEYOND USABILTY
• Cross-channel
• Complex systems
• Content
• Emotion
• Innovation
THE $300 MILLON BUTTON
• Bottleneck in Amazon’s selling process
• Nobody wanted to “Register” to buy
• Replacing the butto...
RETURN ON INVESTMENT
• More conversions
• Less users abandoning our products / services
• Less expense on call centers and...
HAPPY USERS
• Good perception and higher adoption of our
products / services
• Less chance of our products / services gett...
HAPPYTEAMS
• Developers use 50% of their time developing unnecessary
features and functionality
• Solving an error after t...
AVOIDING DISASTERS
• Money tranfers
• Control panel in a nuclear plant
• An airplane cockpit
• Information to solve health...
LET’S
INNOVATE
AND SOLVE
COMPLEX
PROBLEMS!
WHAT CAN WE DO?
• Explore different ideas and validate your assumptions
• Use the collective intelligence in your teams
• ...
BEFOREYOU LEAVE...
• Try to use your “UXer glasses” to see your daily work
differently
• Help others appreciate the value ...
THANKS!
Iván Alarcón Melania González
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Why UX?

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Why UX?

  1. 1. WHY UX? Iván Alarcón Melania González
  2. 2. UX is not only UI
  3. 3. Let’s give this to the designer so that she can fix the UX
  4. 4. Let’s give this to the designer so that she can fix the UX
  5. 5. IoT(Inter net of Things)
  6. 6. UX is not only the wireframes
  7. 7. UX is not only Usability
  8. 8. I need an attractive and modern website that uses all the content from our previous site, with social media widgets, SEO-optimized and responsive. I also want my logo to be bigger. Oh! and it must be intuitive and user friendly. Oh God... WTF!
  9. 9. Usability Information Architecture Ergonomics Interface Design Content Strategy Interaction Design User Research Service Design Design Thinking Data Visualization Business Skills Cross-Channel Design Interaction Design
  10. 10. IT DEPENDS
  11. 11. The overall perception and comprehensive interaction an individual has with a company, service or product.A positive user experience is an end-user’s successful and streamlined completion of a desired task. KELLY GOTO
  12. 12. Every aspect of the user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction. USER EXPERIENCE PROFESSIONALS ASSOCIATION
  13. 13. THINKING OFTHE USER EXPERIENCE MEANS RETHINKING OUR WORKFLOWS
  14. 14. EXPERIENCES ARE DESIGNED • Good design is complicated and it takes time • UX is an emergent field but it is also a buzzword • It’s not enough to add the letters “UX” before a designer’s title to get a UX Designer
  15. 15. BUT I AM _______.
  16. 16. “Saying a website is 'usable' is like saying dinner was 'edible'. -Jared Spool
  17. 17. BEYOND USABILTY • Cross-channel • Complex systems • Content • Emotion • Innovation
  18. 18. THE $300 MILLON BUTTON • Bottleneck in Amazon’s selling process • Nobody wanted to “Register” to buy • Replacing the button “Register” for “Continue” and adding a message solved this problem • Sales went up by 45%
  19. 19. RETURN ON INVESTMENT • More conversions • Less users abandoning our products / services • Less expense on call centers and tech support • Less expense on trainings
  20. 20. HAPPY USERS • Good perception and higher adoption of our products / services • Less chance of our products / services getting attacked • More fidelity • More virality
  21. 21. HAPPYTEAMS • Developers use 50% of their time developing unnecessary features and functionality • Solving an error after the development phase is 100 times more expensive than solving it before • “Patching” a product can be difficult and demoralizing • Good UX helps other people to notice the developers’ hard work
  22. 22. AVOIDING DISASTERS • Money tranfers • Control panel in a nuclear plant • An airplane cockpit • Information to solve health problems
  23. 23. LET’S INNOVATE AND SOLVE COMPLEX PROBLEMS!
  24. 24. WHAT CAN WE DO? • Explore different ideas and validate your assumptions • Use the collective intelligence in your teams • Less documentation, more dialog • Iterate, iterate, iterate • Measure your results • Learn more!
  25. 25. BEFOREYOU LEAVE... • Try to use your “UXer glasses” to see your daily work differently • Help others appreciate the value in User Experience Design • Let’s start now!
  26. 26. THANKS! Iván Alarcón Melania González

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