Smart Mobile Strategic Apps Development

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Smart Mobile Strategic Apps Development

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  • 2011 March [email_address]
  • The Apps represent a new Channel that is growing and becoming mature Wrapping your Website in an App is a Worse Practice We used to Web the Paper Flyers too, that didn’t work either The Medium is part of the Message, every Channel has its own Character Make decision on what to do on Mobile, and what not That is strategic engagement of the channel
  • To be Strategic we have a structured approach that help you be successful from first idea to releasing and updating. 11-03-11
  • We need to Define what we will do, and what not. 11-03-11
  • It is about Time for this message to get out: Smart Mobile is NOT about Technology It is about People and behavior Start with your potential Audience, Start with Archetypes, With Persona’s.
  • But what products and Services do we need to offer? We need to look through the eyes of out potential users and be relevant to them With respect to their context, Location, Time, Preferences, etc.. Ideally the SOLution knows about the attention of the user and assist him/her with it Use scenario’s to write about the context and the information needs
  • The previous steps are only two steps in a full Strategy Complete your Strategy and write it down in a Strategy Document Choice is everything, if you don’t choose people will not be understanding what you are trying to accomplish
  • Next we have to Design the SOLution 11-03-11
  • From the Scenario’s we get Information needs, we can bundle them From looking at the bundle of functionalities you can assist the user with a logical flow The flow can be supported by screens of logical chunks of functionality Remind you: Do not put all functionality into one App, Be relevant to a need not all needs!
  • We need to develop a nice, recognizable look and feel. This is a blend of the App Concept, The Device Guidelines and your Brand Guidelines. Capture the look and feel in a Moodboard, that gives grip.
  • Usually the App will be operated by Touch, The interface should be designed for that Not too tiny, think of what part of the interface will be blocked by the fingers Their are also multiple form factors and sizes, try adapting the interface to it A user also has to hold the device, and might use different input ways like Tilt, Shake or Speak Prototypes will give a nice look into what the interface will become, you can start testing already.
  • Its time to actually build something 11-03-11
  • Knowledge of Smart Mobile development is highly specific We chose to align all international knowledge in local App Centers which are all connected in a virtual Global App Center Global Knowledge, Local Delivery
  • The App is often only the Interface, the view or Window to the Activity or Service We need to Connect the App to the Services and a few challenges Arise Who is this User and is he/she allowed to do this? Security shouldn’t be in the app but in the deeper service layer !Integration should be thought of when we Design the App!
  • Although you can easily update the App still the user may expect quality. Quality isn’t something that comes without attention, take action. Do code reviews, integration tests, stress tests and Test on actual users in Beta.
  • The App is finalized and we can deliver it to our potential users 11-03-11
  • Every Market has its specific rules of how to enter the App You can debate a lot about it but not change the rules of them If you have delivered make sure you track Downloads, Comments and if possible Usage
  • You cannot wait for success, take action and help users find your SOLution Link via WEB to them and maybe also instruct service personnel to mention the app Remind users to leave a note and/or recommend the app Look at combining Social and Mobile, they align very well do to their Here and Now nature
  • Are we There Yet? 11-03-11
  • Drop the app and Leave? No, attend the users 11-03-11
  • Read feedback and show you care Don’t deliver everything at once, use slow release strategy, going deeper slowly Release often, giving you new marketing opportunities Say Bye to Bad Solutions Do the same monkey trick on different platforms, broadening the user base
  • The First Step: Discover the App Phenomenon Don’t just Start making an App, ,Be Strategic Start from User Perspective and Be Relevant
  • 6D, Giving Position and Direction Moving Forward
  • Don’t become a Seven-Headed Beast, Be authentic on every channel
  • [email_address]
  • Smart Mobile Strategic Apps Development

    1. 1. Mobile Business Strategic Apps <ul><li>[email_address] </li></ul>
    2. 2. New Channel <ul><li>App is NOT Web </li></ul><ul><li>Wapp is Crap </li></ul><ul><li>Channel has a </li></ul><ul><li>different Character </li></ul><ul><li>“ So, What do we do on Mobile?” </li></ul>
    3. 3. <ul><li>Define Design Develop Deploy </li></ul>Approach
    4. 4. Define
    5. 5. <ul><li>It is NOT </li></ul><ul><li>about Technology… </li></ul><ul><li>It is about </li></ul><ul><li>People! </li></ul>Isn’t it about Time?
    6. 6. <ul><li>Be Relevant </li></ul><ul><li>Aware </li></ul><ul><li>Context </li></ul><ul><li>Intention </li></ul>What are we Doing?
    7. 7. Complete your Strategy App Concept Product Service Audience External Internal Tech iPhone Android Other Revenue Ads Price Subscribe Add on Other Web Social Media Channel Charge Free
    8. 8. Design
    9. 9. Features and Functionality <ul><li>Information </li></ul><ul><li>Flow </li></ul><ul><li>Screens </li></ul><ul><li>NOT One App to rule them all. </li></ul>
    10. 10. Recognizable Blend <ul><li>App Concept </li></ul><ul><li>Device Guidelines </li></ul><ul><li>Brand Guidelines </li></ul><ul><li>Moodboard </li></ul>
    11. 11. Touch and Turn <ul><li>One Button, One Function </li></ul><ul><li>Size Matters </li></ul><ul><li>“ Hold On, a User is” </li></ul><ul><li>Prototype </li></ul>
    12. 12. Develop
    13. 13. <ul><li>App Center, India </li></ul><ul><li>App Center, France </li></ul><ul><li>App Center, Holland </li></ul><ul><li>App Center, Sweden </li></ul><ul><li>App Center, USA </li></ul><ul><li>… </li></ul><ul><li>Globally coordinated. </li></ul><ul><li>Local Touch, Global Reach </li></ul>Technical Implementation
    14. 14. <ul><li>Identity </li></ul><ul><li>Security </li></ul><ul><li>(Web)Services </li></ul>Connect and Integrate
    15. 15. Test, Test and Re-Test <ul><li>Test </li></ul><ul><li>Test </li></ul><ul><li>Test </li></ul><ul><li>Code </li></ul><ul><li>Integration </li></ul><ul><li>Beta </li></ul>
    16. 16. Deploy
    17. 17. Package and Distribute <ul><li>Different Markets </li></ul><ul><li>Different Rules </li></ul><ul><li>Measure </li></ul><ul><li>Download </li></ul><ul><li>Usage </li></ul><ul><li>… </li></ul>
    18. 18. Promote and be found <ul><li>Web </li></ul><ul><li>Phone </li></ul><ul><li>Print </li></ul><ul><li>Street </li></ul><ul><li>Social </li></ul><ul><li>Mobile </li></ul>
    19. 19. D-One?
    20. 20. Do It Again!
    21. 21. Do it Again/Dispose <ul><li>Keep Improving </li></ul><ul><li>Leave room for Improvement </li></ul><ul><li>Release Regularly </li></ul><ul><li>Kill Misfits </li></ul><ul><li>Engage other Platform(s) </li></ul>
    22. 22. Discover
    23. 23. <ul><li>Position </li></ul><ul><li>Direction </li></ul>6D APP roach Define Design Develop Deploy Do-it-again Discover
    24. 24. Summary <ul><li>Start from User Perspective </li></ul><ul><li>It is not about Technology, its about People </li></ul><ul><li>Deliver, Listen, Adapt </li></ul><ul><li>Its not a Project, it’s a Process </li></ul><ul><li>Choose Channels Strategic </li></ul><ul><li>Web, Print, Social, Phone, Radio, TV, Mobile </li></ul>
    25. 25. Questions? <ul><li>[email_address] </li></ul>

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