In 2018, the most common social media platforms, such as Facebook, Twitter and Instagram keep their top spot in digital marketing. However, it is essential to bear in mind, largest media companies are planning on introducing innovative features that might completely reinvent the ways in which they are used. It might also be worth paying attention to Snapchat, which is consistently adding new exciting features, at the same time remaining one of the most popular social media platforms among younger generations.

2. 1. Instagram Stories
Instagram stories have been around for a while now. However,
in just one year, Insta-stories attracted over 200 million users,
which is even more than its primary competition – Snapchat.

3. 2. Live Streaming
It has now been introduced by the most significant social media
platforms. Live streaming is currently available on Facebook, Twitter
and Instagram. The apparent advantage of the tool is the possibility
of immediately attracting the attention of the followers through
notifications.

4. 3. Augmented Reality
Remember this year’s Pokemon Go craze? Social media
services have recently started picking up the AR trend.
Facebook, Instagram and Snapchat introduced filters that
allow to take selfies and make videos with augmented reality
characters (like that dancing hot dog), or simply alter your
surroundings through the camera lens.

5. 4. Personalization Of Content
Customers tend to respond better to content that is tailored to their
specific tastes. Personalized content has potential to create greater
engagement and produce better results by simply showing respect
towards a customer’s personal needs.

6. 5. Strengthening of Video Role
Video content keeps strengthening its position at the top social media
trends. Indeed, videos prove to be more efficient in conveying a
message through creating a multi-media experience and story-telling.
Videos gain up to 1200% more engagement compared to other forms
of content on social media.

7. 6. Social Media is Becoming More Mobile
Today, 80% of Facebook revenue is coming from the mobile ads. More
and more people use social media from their phones rather than laptops.
It means that social media communications are changing in their core, as
people tend to use mobile apps.

8. 7. Automated Service
Companies increasingly choose automated communication, such as
chatbots, to minimise the wait for customer support. For example,
Facebook plans to introduce chatbots to Messenger, which would allow
combining features such as immediate customer service and the
advantages of mobile social media.

9. 8. Influencer Marketing
Social media marketing can sometimes be done through ‘influencers’ –
people who have the authority and online presence relevant to certain
groups of customers. This type of marketing is different from
traditional methods of advertising products and gains more trust
among online users.

10. 9. VR
Recently, immersive video experiences started attracting more
attention from social media platforms. Google created Cardboard VR
headset; Facebook introduced 360 videos, which became a part of
some large brands’ advertising campaigns, and announced the launch
of Spaces – a platform that allows people to connect in virtual reality.

11. 10. Security Measures
Following accusations of Facebook in spreading fake news during the
2016 presidential campaign in the US, the platform created
mechanisms to track unwanted activity. Recent YouTube
demonetization scandal deprived many video blogger of income, as
their content was labelled controversial.

12. CONTACT US
Email
support@creativesocialposts.com
Hours
Monday—Friday: 9:00AM–5:00PM
Saturday & Sunday: 11:00AM–3:00PM